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Entrepret Season-2 Grand Finale: BDheroes

Md Abrar Jahin
Md Abrar Jahin

Team Name: BDheroes Team Members: 1. Md. Abrar Jahin 2. Ishrak Hamid Kathok 3. Sabbir Hossain Sourav Our team BDheroes is the finalist of this renowned entrepreneurial competition "Entrepret Season-2". We presented our business model in front of the successful corporate leaders of the Bangladesh Industry. I pray and hope that we'll be the champion next time with our cunning business model.

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Entrepret Season-2 Grand Finale: BDheroes
Entrepret Season-2 Grand Finale: BDheroes
Survey on Potential Freelancers Out of 125 students surveyed : 44.8% thinks freelancing is complicated 91.2% wants to learn IT freelancing and work on IT projects! 96.8% wants an income source that will help them create better work portfolio A B C
Key Issues 4 2 3 1 5 70% less income generated by Bangladesh compared to India No platform for IT freelancing (no all-in-one platform for IT freelancing services) Students are not familiar with the process of freelancing Lack of skilled freelancers and scammers ruining Bangladeshs freelancing reputation IT solutions provided by the software/IT 鍖rms are not 鍖exible 6 Students do not have part time jobs which are mentionable in their portfolio
BD HEROES Tagline: Be A Hero Yourself Green marketing is a practice whereby companies seek to go above and beyond traditional values. A Git and Jenkins integrated IT marketplace that provides Developer-Independent and Flexible IT solutions.
Git and Jenkins A free and open source distributed version control system. Git An open source automation server which helps developers to build, test, and deploy their software Jenkins
Offered Services Web development Application development Game development AI development IoT development Machine learning Data science/analysis Networking solution Cyber security Blockchain IT management and support
Flexible IT Solutions Developer Independent IT solution Track progress Access version history of codes used for a lifetime
Teaching IT Freelancing Teaching students IT freelancing through our E-learning partners: Bohubrihi, Ghoori Learning, Programming Hero, Udemy, Coursera, Cisco & edX
Aptitude Test Freelancers who will pass the Aptitude Test set for speci鍖c skills can take part in job auction offered by buyers. This process will solve the chicken and egg problems for new freelancers.
Screening Freelancers IT freelancers, who will pass our designed test will be able to work at BDHEROES. The test will be available as the course assessment test at our partners courses and also directly at our websites for existing IT freelancers.
User Friendliness Easily manageable platform and version control system for all with step by step tutorials.
Work Portfolio Our freelancers will have a work portfolio created for them which can be shared on LinkedIn and they can also include it on their resume.
Competitive Advantage 20% 20% FEATURES Upwork Fiverr E-learning facility 15% commission rate for sellers Screening tests for freelancers to ensure quality No processing fee or charge for client Customized Git facility BDHEROES Local payment & withdraw system
Business Model Canvas KEY RESOURCES Git and Jenkins Integrated software developing platform KEY ACTIVITIES Train IT freelancers Provide projects for IT freelancers Provide IT solution to individuals, organizations and, businesses. VALUE PROPOSITIONS IT solution with git and Jenkins integrated platform Developer independent solution Version control access and historical backup Track changes made to your software Top notch IT freelancers CUSTOMER RELATIONSHIPS Flexible IT solution provider (Lifetime service) Reliable IT freelancing platform CUSTOMER SEGMENTS Buyers: Local and International Individuals Organizations and Businesses Seller: Bangladeshi IT students Freelancers Students/Individuals (trained by us) KEY PARTNERS Bohubrihi Ghoori learning CHANNELS Website, Social Media, App, Campus Heroes COST STRUCTURE Website maintenance expense Marketing expense Developer Salary Intern Salary REVENUE STREAMS 15% commission Ads on our website Af鍖liate earning from partner learning platforms Bidding Aptitude Test fees
SHORT TERM LONG TERM Acquiring and Creating Freelancers Acquiring Clients Strategic Plan
Total Available Market $1 trillion Market Size That means Freelancing is now a Bigger industry than Construction
Serviceable Available Market Client market $13 million Seller: 650,000 freelancers, 500,000 active Seller: Total 100,000 IT students in Bangladesh
Serviceable Obtainable Market Seller: 40% IT students in 1 years. (40,000) 200k IT freelancers, 400k taught by us Client: $10 Million created by us 5%, 10%, 10% and 15% ( In the 4 Quarters) India $53 million
Marketing Plan Initial Stage Plan Growth Stage Plan
Initial Stage Plan Content Marketing Be your own hero campaign Social Media Promotion through real Freelancers stories Initial Marketing
Growth Stage Plan Search Engine Marketing Workshops Partnering with Hackathons Feature on Third-Party Website Email Marketing 01 02 03 04 05
Key Performance Indicators Transaction Number of Users User Retention Revenue
Monitoring and Evaluation Survey to Find Brand Awareness Quarterly Feedback from Various Channels Financial Targets Monitoring User Retention
Financial Plan Initial Stage Budget Growth Stage Budget
Initial Stage Budget Items Q1 (BDT) Q2 (BDT) Q3 (BDT) Q4 (BDT) Total (BDT) Website maintenance 6000 6000 12,000 12,000 36,000 Content Marketing 9000 18,000 30,000 30,000 87,000 Social Media Promotion 38,070 76,230 152,550 381,220 648,070 "Be your own Hero" campaign 120,000 60,000 60,000 50,000 290,000 Total 173,070 160,230 254,550 473,220 1,061,070
Items Average Cost (BDT) Calculation Total (BDT) Website Maintenance 8000/month 8000*12 96,000 Third Party Website 4200/month 4200*12 50,400 Office Rent 30,000/month 30000*12 360,000 Developer Salary (2) 40,000/month 40,000*2*12 960,000 Intern Salary (5) 7,000/month 7,000*5*12 420,000 Social Media Promotion 75,000/month 75000*12 900,000 Workshops 40,000/workshop 40000*10 400,000 Email marketing 5000/month 5000*12 60,000 Total 3,246,400 Growth Stage Budget
Items Reach on average channel per campaign Calculation Total Content Marketing 43,500 43500 43,500 "Be your own Hero" campaign 30,000 30,000 30,000 Social Media Promotion 1,000,000 1,000,000 10,00,000 Total 1,073,500 Third Party Website 150,000 150,000 150,000 Social Media Promotion 1,200,000 1,200,000 1,200,000 Workshop 500 500*10 5,000 Email marketing 62,670 (Subscribers:300000, Open rate: 20.89%) 62,670 62,670 Total 1,417,670 Total Reach
Entrepret Season-2 Grand Finale: BDheroes
Break-Even
Items Formula Calculation Total (BDT) Cost per Reach (Total investment / Total people reached) 7,473,870 / 2,491,170 1.729 Revenue Commission + Ads + Bidding Aptitude Test fees + Affiliate Earning (E-Learning Platforms) 255,660 + 1,164,775 + 6,165,007 7,585,442 Net Profit Revenue - Investment 7,585,442 - 7,473,870 111,572 ROI (Net Profit / Total Investment) 111,572 / 7,473,870 0.015% ROI
Financial Takeaways TOTAL BUDGET BDT 74.73 lacs ROI 0.015% COST PER REACH BDT 1.729
Takeaways Educate Inspire Equip Deliver Website Flexible IT solutions Newspapers, Social Media, E-learning platforms TVC, Billboards, Online Promotion Promote BDHEROES
Thank You

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Entrepret Season-2 Grand Finale: BDheroes

  • 3. Survey on Potential Freelancers Out of 125 students surveyed : 44.8% thinks freelancing is complicated 91.2% wants to learn IT freelancing and work on IT projects! 96.8% wants an income source that will help them create better work portfolio A B C
  • 4. Key Issues 4 2 3 1 5 70% less income generated by Bangladesh compared to India No platform for IT freelancing (no all-in-one platform for IT freelancing services) Students are not familiar with the process of freelancing Lack of skilled freelancers and scammers ruining Bangladeshs freelancing reputation IT solutions provided by the software/IT 鍖rms are not 鍖exible 6 Students do not have part time jobs which are mentionable in their portfolio
  • 5. BD HEROES Tagline: Be A Hero Yourself Green marketing is a practice whereby companies seek to go above and beyond traditional values. A Git and Jenkins integrated IT marketplace that provides Developer-Independent and Flexible IT solutions.
  • 6. Git and Jenkins A free and open source distributed version control system. Git An open source automation server which helps developers to build, test, and deploy their software Jenkins
  • 7. Offered Services Web development Application development Game development AI development IoT development Machine learning Data science/analysis Networking solution Cyber security Blockchain IT management and support
  • 8. Flexible IT Solutions Developer Independent IT solution Track progress Access version history of codes used for a lifetime
  • 9. Teaching IT Freelancing Teaching students IT freelancing through our E-learning partners: Bohubrihi, Ghoori Learning, Programming Hero, Udemy, Coursera, Cisco & edX
  • 10. Aptitude Test Freelancers who will pass the Aptitude Test set for speci鍖c skills can take part in job auction offered by buyers. This process will solve the chicken and egg problems for new freelancers.
  • 11. Screening Freelancers IT freelancers, who will pass our designed test will be able to work at BDHEROES. The test will be available as the course assessment test at our partners courses and also directly at our websites for existing IT freelancers.
  • 12. User Friendliness Easily manageable platform and version control system for all with step by step tutorials.
  • 13. Work Portfolio Our freelancers will have a work portfolio created for them which can be shared on LinkedIn and they can also include it on their resume.
  • 14. Competitive Advantage 20% 20% FEATURES Upwork Fiverr E-learning facility 15% commission rate for sellers Screening tests for freelancers to ensure quality No processing fee or charge for client Customized Git facility BDHEROES Local payment & withdraw system
  • 15. Business Model Canvas KEY RESOURCES Git and Jenkins Integrated software developing platform KEY ACTIVITIES Train IT freelancers Provide projects for IT freelancers Provide IT solution to individuals, organizations and, businesses. VALUE PROPOSITIONS IT solution with git and Jenkins integrated platform Developer independent solution Version control access and historical backup Track changes made to your software Top notch IT freelancers CUSTOMER RELATIONSHIPS Flexible IT solution provider (Lifetime service) Reliable IT freelancing platform CUSTOMER SEGMENTS Buyers: Local and International Individuals Organizations and Businesses Seller: Bangladeshi IT students Freelancers Students/Individuals (trained by us) KEY PARTNERS Bohubrihi Ghoori learning CHANNELS Website, Social Media, App, Campus Heroes COST STRUCTURE Website maintenance expense Marketing expense Developer Salary Intern Salary REVENUE STREAMS 15% commission Ads on our website Af鍖liate earning from partner learning platforms Bidding Aptitude Test fees
  • 17. Total Available Market $1 trillion Market Size That means Freelancing is now a Bigger industry than Construction
  • 18. Serviceable Available Market Client market $13 million Seller: 650,000 freelancers, 500,000 active Seller: Total 100,000 IT students in Bangladesh
  • 19. Serviceable Obtainable Market Seller: 40% IT students in 1 years. (40,000) 200k IT freelancers, 400k taught by us Client: $10 Million created by us 5%, 10%, 10% and 15% ( In the 4 Quarters) India $53 million
  • 20. Marketing Plan Initial Stage Plan Growth Stage Plan
  • 21. Initial Stage Plan Content Marketing Be your own hero campaign Social Media Promotion through real Freelancers stories Initial Marketing
  • 22. Growth Stage Plan Search Engine Marketing Workshops Partnering with Hackathons Feature on Third-Party Website Email Marketing 01 02 03 04 05
  • 23. Key Performance Indicators Transaction Number of Users User Retention Revenue
  • 24. Monitoring and Evaluation Survey to Find Brand Awareness Quarterly Feedback from Various Channels Financial Targets Monitoring User Retention
  • 25. Financial Plan Initial Stage Budget Growth Stage Budget
  • 26. Initial Stage Budget Items Q1 (BDT) Q2 (BDT) Q3 (BDT) Q4 (BDT) Total (BDT) Website maintenance 6000 6000 12,000 12,000 36,000 Content Marketing 9000 18,000 30,000 30,000 87,000 Social Media Promotion 38,070 76,230 152,550 381,220 648,070 "Be your own Hero" campaign 120,000 60,000 60,000 50,000 290,000 Total 173,070 160,230 254,550 473,220 1,061,070
  • 27. Items Average Cost (BDT) Calculation Total (BDT) Website Maintenance 8000/month 8000*12 96,000 Third Party Website 4200/month 4200*12 50,400 Office Rent 30,000/month 30000*12 360,000 Developer Salary (2) 40,000/month 40,000*2*12 960,000 Intern Salary (5) 7,000/month 7,000*5*12 420,000 Social Media Promotion 75,000/month 75000*12 900,000 Workshops 40,000/workshop 40000*10 400,000 Email marketing 5000/month 5000*12 60,000 Total 3,246,400 Growth Stage Budget
  • 28. Items Reach on average channel per campaign Calculation Total Content Marketing 43,500 43500 43,500 "Be your own Hero" campaign 30,000 30,000 30,000 Social Media Promotion 1,000,000 1,000,000 10,00,000 Total 1,073,500 Third Party Website 150,000 150,000 150,000 Social Media Promotion 1,200,000 1,200,000 1,200,000 Workshop 500 500*10 5,000 Email marketing 62,670 (Subscribers:300000, Open rate: 20.89%) 62,670 62,670 Total 1,417,670 Total Reach
  • 31. Items Formula Calculation Total (BDT) Cost per Reach (Total investment / Total people reached) 7,473,870 / 2,491,170 1.729 Revenue Commission + Ads + Bidding Aptitude Test fees + Affiliate Earning (E-Learning Platforms) 255,660 + 1,164,775 + 6,165,007 7,585,442 Net Profit Revenue - Investment 7,585,442 - 7,473,870 111,572 ROI (Net Profit / Total Investment) 111,572 / 7,473,870 0.015% ROI
  • 33. Takeaways Educate Inspire Equip Deliver Website Flexible IT solutions Newspapers, Social Media, E-learning platforms TVC, Billboards, Online Promotion Promote BDHEROES