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What is Enterprise Value?
Enterprise Value
Intangible
Value?
2
Brand?
Brand?
A brand is not a product?
a brand is not a product
A brand is not a logo?
a brand is not a logo
A brand is not an identity?
Visual identity
a brand is not an identity
Finally, a brand?
finally
a brand?
A heavy tangible value
an intangible capital
with tangible value
BUT
Is Human Capital an Asset?
息 OTIUM-CSR
NO
based on accounting, it is not an
asset...
Is a photocopier an asset?
YES
意鞄艶姻艶韓看姻艶
 a photocopier worth
more than Human
Capital!
WHY?
based on accounting...
Intangible Assets (IFRS)
An asset is IDENTIFIABLE if either:
1. (a) is separable, it is capable of being separated or divided from the
entity and sold, transferred, licensed, rented or exchanged, either
individually or together with a related contract, identifiable asset or
liability, regardless of whether the entity intends to do so; or
2. (b) arises from contractual or other legal rights, regardless of
whether those rights are transferable or separable from the
entity or from other rights and obligations.
3. (c) expected to generate future economic benefits.
An intangible asset shall be RECOGNIZED if, and only if:
4. (d) it is probable that the expected future economic benefits that
are attributable to the item will flow to the entity.
and
5. (e) the cost of the item can be measured reliably.
What is Human Capital?
 is it an invisible value
with no substance?
Human Capital is
a Cost? or an Asset?
禽艶壊沿庄岳艶
 Human Capital is a Strategic
Asset
The most important Asset, but
On one hand, CEOs often say that :
people are their companys most
important asset
Who is the king?
On the other hand, CEO are say also that :
Cash is King
Management Narratives
versus Numbers
Management?
Management is, above all, a practice where
art, science, and craft meet
Back to the Basics
Connect Narrative to Key Value Drivers
Connect Intangibles
Evaluation to
the Cost of Capital
Human
Organisation
Stakeholder
Information
System
Brand
Knowledge
Customer
Social
Natural
Resource
Shareholder
Value
Intangibles Evaluation

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ENTREPRISE VALUE