This document discusses strategies for challenging ethnic profiling in Europe. It describes ethnic profiling as using ethnicity as a basis for police stops and searches. It recommends a multipronged approach including advocacy, piloting improved policing practices, facilitating dialogue between police and affected communities, and strategic litigation. The goal is to develop soft law norms against ethnic profiling at organizations like the EU and Council of Europe, while also pursuing legal cases to establish clear rulings and drive reforms. Challenges include raising awareness within affected groups and gathering sufficient evidence to prove instances of ethnic profiling.