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Epc oral presentation (1)

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Edy Wijaya
Edy Wijaya

This document analyzes two bak kut teh businesses located near each other in Klang, Malaysia: Seng Huat Bak Kut Teh and Pao Xiang Bak Kut Teh. Seng Huat began in 1979 under the Klang Bridge and focuses on traditional cooking methods and reasonable prices. Pao Xiang's founder was inspired to start the business in 2006 and uses a unique method of reducing fat by stringing the meat. Both businesses face challenges from increasing competition and changing customer preferences. Their strategies include maintaining quality, expanding locations, and promoting their distinctive styles.

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Analysis of Same Food Business in Similar Location ORAL PRESENTATION EPC EFFECTIVE PUBLIC COMMUNICATION
THE TWO BUSINESSES Klang Bak Kut Teh: What is Bak Kut Teh? The name literally translates as "Meat Bone Tea", consist of pork with soy sauce, spices, and Chinese medicinal herbs. Some of the herbs that go into the dish are cinnamon, ginseng, star anise, goji berries, chinese foxglove and dried orange peel. Bak Kut Teh is usually eaten with rice.
SENG HUAT BAK KUT TEH Began since 1979 under the Klang bridge which is exactly where it is right now. It is all started with a familys love to make bak kut teh to serve their family and friends. The owners great grandfather Mr Lee Man Teh begin the family business even from China. He claimed that Bak Kut Teh was once name as Bak Kut Soup and was change after the owners grandfathers name which is now Bak Kut Teh. Restoran Seng Huat Bak Kut Teh No.9, Jalan Besar, 41000 KLANG Selangor Daru Ehsan, Malaysia Phone: 012-309 8303 / 012-385 5154 Open daily from: 7.30am - 12.30pm, 5.30pm - 8.30pm
PAO XIANG BAK KUT TEH If you look at the success of the founder of Malaysia's Pao Xiang Bak Kut Teh, you wouldn't believe that he was once selling chicken rice and nasi lemak at a food stall. Mr Wu Qing Zong, popularly known as Ah Zong, switched from chopping boiled chickens to pigs when he was inspired to go into the Hokkien pork soup business in 2006 after an old man told him how much he missed the authentic flavour of 1950s Klang Bak Kut Teh. The man also gave him recipe tips for the dish, which began as a simple but fortifying meal for hardworking coolies who came from southern China to try out a living in Malaya. Taman Berkeley: No. 51, Lebuh Bangau Taman Bekerley, 41150 Klang Tel: 03 - 3342.9869 Open daily from: 10.30am 10.30pm
COMPETITORS Bak Kut Teh - The increasing number of bak kut teh restaurants around the area their restaurant. - Other restaurants with different food. - More renown bak kut teh restaurants.
NATURE OF BUSINESS Bak Kut Teh - The nature of Business of both restaurants are Food Service. - In countries with four seasons like China, bak kut teh will usually be consumed during winter because of its fat that will help to warm our body. But in a tropical countries like Malaysia, people eat bak kut teh despite the seasons.
OBSTACLES OR CHALLENGES SENG HUAT Bak Kut Teh In this modern days, people who still have the desire for traditional food have decreased. The numbers of Bak Kut Teh restaurant that have increased around the area in the past few years. ( Good location: approached to KTM Station) Due to the weather in Malaysia, people prefer having their meal in restaurant with air-conditional instead of restaurant without air-conditional. The restaurant is not having the airconditional and the weather is very hot People are paying more attention towards their health nowadays, so Bah Kut Teh is too oily and unhealthy food for them. ( gain weight)
OBSTACLES OR CHALLENGES PAO XIANG Bak Kut Teh For this 10 years, the customers that having Bak Kut Teh here are mostly old customers and the teenagers become no interest for this traditional food. The other Bak Kut Teh restaurants around the area served more cheaper due to the food materials and their restaurant condition. They used high quality of medicinal materials and pork in cooking their Bak Kut Teh. Use candle to keep the meal warm when served The restaurant is nice and clean Pork is not halal for those who are Muslim and it only can serves for Chinese and Indian that are not many as Muslim in Malaysia.
STRATEGIES USED Seng Huat bak kut teh - They have a very strategic location, their restaurant is located under the Klang bridge. Their location which is near by the Klang KTM Station, helped them to gain more customers. People who just got off the KTM or those who wants to get on the KTM will notice their restaurant, and thus it will attract them to enter the restaurant.
STRATEGIES USED - The number of customers they have will also attract people around the area and people who just got off or people who wants to get on the KTM. - People who actually wants to get on the KTM but got attracted and stop there to taste their great bak kut teh, will help them to spread their name and their strategic location will also help them, it is easy to remember and if you are going to Klang by KTM you just need to get off the KTM and you will find the restaurant.
STRATEGIES USED Pao Xiang bak kut teh - Pao Xiang bak kut teh uses a unique way or serving their food, they uses string to reduce the fat of the meat which helped them to promote their food to those who do not like too much fat for their food, it also helped to make the meat more solid and locking more flavor to the strings cut and it will also help people to easily remember their food the uniqueness of using the string.
STRATEGIES USED - They also have a few outlets in other places, this will help them to keep their customers from visiting other restaurant and the more outlets they have the more renown their restaurant will be.
RECOMMENDATION FUTURE PLANS AND WAYS TO SUSTAIN THEIR BUSINESS Seng Huat Bak Kut Teh - Expand their restaurant in terms of size. Dont move away. (having a very strategic place) Open outlets in other places as well. Keep the quality and traditional style of cooking , to keep their business well Promote or advertise their restaurant
RECOMMENDATION FUTURE PLANS AND WAYS TO SUSTAIN THEIR BUSINESS Keep their originality and quality.
RECOMMENDATION FUTURE PLANS AND WAYS TO SUSTAIN THEIR BUSINESS Pao Xiang Bak Kut Teh - Keep the uniqueness of their way of reducing the fat and their way of serving the food - Continue to expand to more places outside Malaysia - Promoting their unique style of cooking Bak Kut Teh - Decrease the price of the food - Continue to explore new and creative ways of cooking Bak Kut Teh
Comparison and Conclusion Seng Huat Seng Huat focus on making quality food with traditional methods and reasonable price. The strategic location boost the popularity of the restaurant. Pao Xiang Pao Xiang makes quality food with his very own unique taste enhancing method. They wanted to capture the attention of the customer with their superior taste and creativity. The only downside of this shop is the pricing of the food. In conclusion, we would highly recommend Pao Xiang Bah Kut Teh if you woulnt mind paying extra dollar for the incredible taste. If you prefer the traditional and not-so-expensive Bah Kut Teh, Seng Huat Bah Kut The would be perfect for you.
REFERENCE LIST - Seng Huat bak kut teh. (2010). Seng Huat bak kut teh About Us 2010. Retrieved from http://www.senghuatbakkutteh.com/aboutus.html - Go Makan. (2012). Pao Xiang bak kut teh @ One Utama | Go Makan 2012. Retrieved from http://gomakan.com/go/pao-xiang-bah-kut-teh-atone-utama

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Epc oral presentation (1)

  • 1. Analysis of Same Food Business in Similar Location ORAL PRESENTATION EPC EFFECTIVE PUBLIC COMMUNICATION
  • 2. THE TWO BUSINESSES Klang Bak Kut Teh: What is Bak Kut Teh? The name literally translates as "Meat Bone Tea", consist of pork with soy sauce, spices, and Chinese medicinal herbs. Some of the herbs that go into the dish are cinnamon, ginseng, star anise, goji berries, chinese foxglove and dried orange peel. Bak Kut Teh is usually eaten with rice.
  • 3. SENG HUAT BAK KUT TEH Began since 1979 under the Klang bridge which is exactly where it is right now. It is all started with a familys love to make bak kut teh to serve their family and friends. The owners great grandfather Mr Lee Man Teh begin the family business even from China. He claimed that Bak Kut Teh was once name as Bak Kut Soup and was change after the owners grandfathers name which is now Bak Kut Teh. Restoran Seng Huat Bak Kut Teh No.9, Jalan Besar, 41000 KLANG Selangor Daru Ehsan, Malaysia Phone: 012-309 8303 / 012-385 5154 Open daily from: 7.30am - 12.30pm, 5.30pm - 8.30pm
  • 4. PAO XIANG BAK KUT TEH If you look at the success of the founder of Malaysia's Pao Xiang Bak Kut Teh, you wouldn't believe that he was once selling chicken rice and nasi lemak at a food stall. Mr Wu Qing Zong, popularly known as Ah Zong, switched from chopping boiled chickens to pigs when he was inspired to go into the Hokkien pork soup business in 2006 after an old man told him how much he missed the authentic flavour of 1950s Klang Bak Kut Teh. The man also gave him recipe tips for the dish, which began as a simple but fortifying meal for hardworking coolies who came from southern China to try out a living in Malaya. Taman Berkeley: No. 51, Lebuh Bangau Taman Bekerley, 41150 Klang Tel: 03 - 3342.9869 Open daily from: 10.30am 10.30pm
  • 5. COMPETITORS Bak Kut Teh - The increasing number of bak kut teh restaurants around the area their restaurant. - Other restaurants with different food. - More renown bak kut teh restaurants.
  • 6. NATURE OF BUSINESS Bak Kut Teh - The nature of Business of both restaurants are Food Service. - In countries with four seasons like China, bak kut teh will usually be consumed during winter because of its fat that will help to warm our body. But in a tropical countries like Malaysia, people eat bak kut teh despite the seasons.
  • 7. OBSTACLES OR CHALLENGES SENG HUAT Bak Kut Teh In this modern days, people who still have the desire for traditional food have decreased. The numbers of Bak Kut Teh restaurant that have increased around the area in the past few years. ( Good location: approached to KTM Station) Due to the weather in Malaysia, people prefer having their meal in restaurant with air-conditional instead of restaurant without air-conditional. The restaurant is not having the airconditional and the weather is very hot People are paying more attention towards their health nowadays, so Bah Kut Teh is too oily and unhealthy food for them. ( gain weight)
  • 8. OBSTACLES OR CHALLENGES PAO XIANG Bak Kut Teh For this 10 years, the customers that having Bak Kut Teh here are mostly old customers and the teenagers become no interest for this traditional food. The other Bak Kut Teh restaurants around the area served more cheaper due to the food materials and their restaurant condition. They used high quality of medicinal materials and pork in cooking their Bak Kut Teh. Use candle to keep the meal warm when served The restaurant is nice and clean Pork is not halal for those who are Muslim and it only can serves for Chinese and Indian that are not many as Muslim in Malaysia.
  • 9. STRATEGIES USED Seng Huat bak kut teh - They have a very strategic location, their restaurant is located under the Klang bridge. Their location which is near by the Klang KTM Station, helped them to gain more customers. People who just got off the KTM or those who wants to get on the KTM will notice their restaurant, and thus it will attract them to enter the restaurant.
  • 10. STRATEGIES USED - The number of customers they have will also attract people around the area and people who just got off or people who wants to get on the KTM. - People who actually wants to get on the KTM but got attracted and stop there to taste their great bak kut teh, will help them to spread their name and their strategic location will also help them, it is easy to remember and if you are going to Klang by KTM you just need to get off the KTM and you will find the restaurant.
  • 11. STRATEGIES USED Pao Xiang bak kut teh - Pao Xiang bak kut teh uses a unique way or serving their food, they uses string to reduce the fat of the meat which helped them to promote their food to those who do not like too much fat for their food, it also helped to make the meat more solid and locking more flavor to the strings cut and it will also help people to easily remember their food the uniqueness of using the string.
  • 12. STRATEGIES USED - They also have a few outlets in other places, this will help them to keep their customers from visiting other restaurant and the more outlets they have the more renown their restaurant will be.
  • 13. RECOMMENDATION FUTURE PLANS AND WAYS TO SUSTAIN THEIR BUSINESS Seng Huat Bak Kut Teh - Expand their restaurant in terms of size. Dont move away. (having a very strategic place) Open outlets in other places as well. Keep the quality and traditional style of cooking , to keep their business well Promote or advertise their restaurant
  • 14. RECOMMENDATION FUTURE PLANS AND WAYS TO SUSTAIN THEIR BUSINESS Keep their originality and quality.
  • 15. RECOMMENDATION FUTURE PLANS AND WAYS TO SUSTAIN THEIR BUSINESS Pao Xiang Bak Kut Teh - Keep the uniqueness of their way of reducing the fat and their way of serving the food - Continue to expand to more places outside Malaysia - Promoting their unique style of cooking Bak Kut Teh - Decrease the price of the food - Continue to explore new and creative ways of cooking Bak Kut Teh
  • 16. Comparison and Conclusion Seng Huat Seng Huat focus on making quality food with traditional methods and reasonable price. The strategic location boost the popularity of the restaurant. Pao Xiang Pao Xiang makes quality food with his very own unique taste enhancing method. They wanted to capture the attention of the customer with their superior taste and creativity. The only downside of this shop is the pricing of the food. In conclusion, we would highly recommend Pao Xiang Bah Kut Teh if you woulnt mind paying extra dollar for the incredible taste. If you prefer the traditional and not-so-expensive Bah Kut Teh, Seng Huat Bah Kut The would be perfect for you.
  • 17. REFERENCE LIST - Seng Huat bak kut teh. (2010). Seng Huat bak kut teh About Us 2010. Retrieved from http://www.senghuatbakkutteh.com/aboutus.html - Go Makan. (2012). Pao Xiang bak kut teh @ One Utama | Go Makan 2012. Retrieved from http://gomakan.com/go/pao-xiang-bah-kut-teh-atone-utama