Ephec
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Proximity BBDO aims to become the preferred agency for companies that value future-proof and results-driven communication. It discusses the changing consumer decision journey, where customers seek brands that align with their beliefs. Advertising has become more complex with the rise of owned, created, earned, and paid media. The document emphasizes that relevance and customer experience are now key.
Ephec
- 1. Friday 25 March 2011
- 2. Our Mission Proximity BBDO wants to become the preferred agency for companies which already value the importance of future proof and result driven communication, and make other companies aware of the importance of it. Friday 25 March 2011
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- 4. AdNerds The Radically Digital Division of Proximity BBDO Friday 25 March 2011
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- 6. Friday 25 March 2011
- 7. Lets talk advertising Friday 25 March 2011
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- 9. The old consumer decision journey many brands fewer brands final choice BUY Friday 25 March 2011
- 10. Advertising = pretty simple Friday 25 March 2011
- 11. Paid Media Friday 25 March 2011
- 12. ING OPPER ST OW P Friday 25 March 2011
- 13. SPRAY PRAYAND Friday 25 March 2011
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- 15. Todays consumer decision journey r on side eve c alu ate THE LOYALTY LOOP BO ND advo cate BUY enjoy Friday 25 March 2011
- 16. Advertising = not so simple anymore Friday 25 March 2011
- 17. Owned Media Created Media Earned Media Paid Media ! Factories ! Programs ! Blog ! TV ! Of鍖ces ! Events ! Twitter ! Radio ! Retail Outlets ! Contests ! Facebook ! Ads ! Packages ! ! Natural Google ! Posters ! Website(s) Ranking ! Banners ! ! ! Friday 25 March 2011
- 18. Customers are looking for companies whose beliefs align with theirs Friday 25 March 2011
- 19. Our job today: ! First, discover a brands idea, its beliefs ! Orchestrate the behavior of the brand so that every time it touches somebody, they are getting the kind of information that helps them LIKE, TRUST and RESPECT the brand Friday 25 March 2011
- 20. Not so simple anymore but, hey, who doesnt like a challenge! Friday 25 March 2011
- 21. And things are getting even much more interesting Friday 25 March 2011
- 22. Yes, there are brands out there who dont work with advertising agencies and simply earn all their media. Friday 25 March 2011
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- 25. Friday 25 March 2011
- 26. Its not what you sell, its what you stand for. Friday 25 March 2011
- 27. Its about treating your customer like someone who means something to you. Friday 25 March 2011
- 28. A good concept doesnt necessarily mean nice copy and imagery Friday 25 March 2011
- 29. Albions Oven, 2-4 Boundary Street, Shoreditch,London Friday 25 March 2011
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- 33. Relevance has become king Friday 25 March 2011
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- 35. Craig W. Mayor of Berkeley Station Loves to travel,has the jetsetter badge, as well as the gym rat badge Friday 25 March 2011
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- 39. BART has simply given its customers a better experience. 19% rode BART because of a 43% had recommended 4sq recommendation a destination near BART 38% were having more fun 17% connected with friends 14% rode BART more 23% earned frequent rider badge because of their interaction with 4sq Friday 25 March 2011
- 40. And what kind of work does Proximity BBDO come up with? Friday 25 March 2011
- 41. Earned Media: C辿c辿mel Snowball Fight Friday 25 March 2011
- 42. Wat zijn de resultaten? 437.992 visitors Unique visitors: 276.496 94.010 registraties 406.053 sneeuwbal-gevechten, 13.037.853 sneeuwballen gegooid 401.124 uitnodigingen Friday 25 March 2011
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- 44. Real World Case: Free ING Lion Account Friday 25 March 2011
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- 46. 1. Strategy Friday 25 March 2011
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- 48. 2. Creative Friday 25 March 2011
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- 53. 3. Hotshop Friday 25 March 2011
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- 55. 3. Metrics Friday 25 March 2011
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- 59. farm2011.be Friday 25 March 2011
- 60. HX ! T Friday 25 March 2011