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This document discusses content marketing and its history and benefits. It defines content marketing as creating and distributing valuable content to attract and engage target audiences to drive customer action. Content marketing uses owned media to attract and retain customers by consistently creating and curating content. The document outlines some key differences between social media and content marketing, noting that social media focuses on platforms while content marketing centers on longer form content on websites. It also provides objectives for each. A brief history of content marketing is given, noting some early examples from 1895 to 1922. Reasons why content marketing is effective are described. The document concludes with discussing a content marketing maturity model and how content marketing can tell different stories to break through clutter and win more customers