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EpicenterSpark Brouchure
- 1. Atlanta/Denver 711 Creekside Bend Alpharetta, GA 30004 +1-970-389-4187 sbunce@epicenterspark.com ? www.epicenterspark.com EXCELLENCE IN HOTELS | RESORTS | VACATION RENTALS & HOA | SENIOR LIVING
- 2. AboutEpicenterSparkHospitality EpicenterSpark Hospitality International, LLC is a full service consulting and management company specializing in hotels, resorts, vacation rentals and senior living. We have built a reputation as a trusted sponsor by implementing innovative, value-added and opportunistic strategies that have helped our partners to outperform their goals. With an international perspective, and local expertise we offer business processes that are cutting-edge, maintain high-service standards and embrace the latest in technology. Our mission is to provide excellence I everything we do. This is evident in our commitment to deliver not only superior service, but also our ability to build and execute solid business plans and roadmaps that meet and exceed owner, associate and guest expectations. How We Define Success: ? Build a firm foundation with a solid strategy ? Apply metrics to gauge cost vs. performance ? Consistency in process ? Focus on revenue ? Provide hands on leadership ? Make service our top priority. The end result is our ability to deliver top-line results, produce optimal efficiencies, retain employees, achieve high guest satisfaction ratings and deliver quantifiable results our clients expect.
- 3. The EpicenterSparkAdvantage Focus We have assembled a uniquely qualified team with a proven history of operational excellence in hotels, resorts, vacation rental and senior living. We are able to manage a diverse range of hospitality needs from operations to revenue management, marketing, sales and staffing. Our goal is to help companies be successful whether it is assisting on a new development, turning around a distressed property or simply helping to set-up new processes. Experience The team brings over 100 of years of experience in various hospitality segments including hotels, conference centers, resorts, vacation rentals, association management and senior living. This vast experience has developed an impressive track- record on long-term successful relationships with owners, investors, developers and homeowner associations. Over the years we have managed, marketed, and consulted companies such as: ? IHG ? Radisson ? Hilton ? Destination Hotels & Resorts ? Red Spark Marketing ? Valencia Hotels ? Bourn Partners ? Choice Hotels ? White Lodging ? Intrawest ? ResortQuest ? Blackstone ? LXR Luxury Resorts ? Loews Hotels ? Yedla Management Company Impressive Team Our team has been hand-selected for possessing not only experience, but a long list of proven results and solid reputations. The philosophy of our team is to be passionate about each client, focus on building solid partnerships and deliver successful business results. Combining our focus experience and team we believe we have created a winning strategy that will deliver operational efficiencies and profitability.
- 4. Services H o s p i t a l i t y | C o n s u l t i n g | M a n a g e m e n t EpicenterSpark provides independent and third party management and consulting services to owners of lodging properties. We also provide comprehensive strategies to assist owners with distressed hotels. Organization/Support Services ? Strategicplanning ?Asset management ? Reservations, distribution & channel management ? Operations ? Branding/rebranding ? Marketing&sales strategies ? Public relations ? Legalresources ? Finance ? Revenue management ? Maintenance andengineering ? Informationtechnology ? Human resources ?Talent acquisition ? Finance ? Competitive analysis ? Outsourcing ? Accounting/bookkeeping ? Audit and control procedures ? Purchasing inventories, supplies &equipment ? Building repair and maintenance ? Personnelselection&training ? Supervision of all employees ? Employee development & training ? Daily results ? In-depth financial statements ? Annual and long-term capital planning
- 5. Services Full Service Hotels & Resorts Full-service branded hotels will prosper through the experience of our team members who have worked with major brands throughout the world. We have taken best practices that have been tested and deemed successful and created a ¡°Best Practices¡± strategy guide. At the onset of a new partnership, we conduct a thorough due diligence and create a detailed strategy based on the needs of each individual hotel or property. International Achieving success in the International market requires knowledge of the local markets and the ability to modify practices and resources to suit that market. Significant globalization has led to new opportunities abroad.
- 6. Services Vacation Rental & Association Management ? Development and design ?Assemblingthecondoprojectteam ? Providingprojectconsultantsonprogramelementsand operationalrequirements ? Providing review and direction on the condo declaration andother legal documents ? Structuringoftherentalmanagementagreement ? Preparationofpre-openingrentalprogramoperatingbudgets ? Developmentofsales,marketing,advertisingandpublicrelation campaigns ?AssistingwiththepurchaseofFF&Eandtechnologysolutions including PMS,PBX,PointofSale,Guestroom/Entertainment Services, andTelecommunications ?Assistingwithselectionofreservationandpropertymanagement systems,telecommunicationsandallothersystemrequirements ? Providing direction on operational requirements for project elementsincluding:administrativeoffice,frontdeskdetailsand equipment,kitchen,employeefacilities,laundryandvaletlayout, public and meeting/conference space,business center, spa/fitness facilities,guestroomsandbathrooms,purchasingandreceiving offices,roomserviceareas,andotherguestareas ? Development and implementation of the owners¡¯ relations program Consulting Services EpicenterSpark¡¯s wide-range of experience allows us to offer various consultingservices. Someoftheareasweofferinclude: ? Developmentconsultation ? Project management ? Impact studies ? Management contract analysis and negotiation ? Franchise evaluation ? Operator selection ? Leasereviewandnegotiation ? Litigationsupportandacquisitionduediligence ? Sales, marketing & revenue management training ExecutiveSearch ? Recruit management level positions
- 7. Services Asset Management and Advisory ? Strategy plan to increase profitability, seamless operations and increased asset value Food & Beverage ? Conception ? Development ? Management Interior Design ? Consultation ? Space Planning ? Design ? Purchasing Developer Services Partnering with Red Spark Marketing,a specialist in real estate sales and marketing, weareableto assistdevelopersatthe onset ofproject development. Wework to ensure that the plansmeet the needsof thefuturebuyersandguestsfrombrandingandarchitecturaldesignto target market research, sales and marketing. ? Envisioning ? Due diligence ? Market study ?Architectural planning/design ? Interiordesign ? Marketing and sales ? Owner relations Quality Assurance Services Experiencedconsultantstrainedonclientexpectations ? Useofmeasurabledataforbenchmarkingandcomparisons ? Custom design for your property to measure compliance with standards, procedures and policies ? Standards development ? Organizationaldevelopment&training ? Research ? Mystery shopping ? Designing optimal customer experience during¡°Moments ofTruth¡± ? Change management ? Organizational alignment ? Reward and recognition programs for both customers and employees
- 9. Executive Profile R. Scott Bunce Principal/CEO Mr. Bunce brings twenty-five years of management experience in all facets of resort,conference,hotel, senior living and vacation rental management and has been recognized for performance excellence in nearly every discipline of the hospitality industry. His operations, sales, marketing and revenue management experience includes leading multi-unit resorts and hotels where he successfully exceeded profitability, quality, and revenue goals and has led a track record of success in city center,conference, mountainandbeachlocations. Inaddition,he has managed multi-unit food and beverage operations, opening hotels, and hotel conversions. Prior to creating EpicenterSpark Hospitality, Scott served as Vice President, Western Territoryfor ResortQuest International where he was responsible for over 3000 Condos and LuxuryVacation Homes,65 HOA¡¯s,4 real estate offices,in 11 of the top NorthAmerican ski resort locations,improving EBITDA by 200%. While at Intrawest Destination Resorts as Vice President Sales & Revenue Management, he worked on numerous programs that attributed to increasing productivity by 27% per sales associate, improving sales efforts via structured training courses, developing and executing a branded sales approach and revamping the national sales force. These efforts contributed to stellar revenue growth that continuously,out- performed the industry benchmarks. Scott hasextensive international experience. At Hilton International,asVice President Sales &Marketing oftheThe America¡¯s,hisresponsibilitieswerefocusedonrevenuemaximizationofhotelsthroughoutCanada,SouthAmerica,andthe Caribbean. The organization totaled well over $65 million in EBITDA,with over 250 people employed under Mr.Bunce. AsVice President of Revenue Management for Radisson SAS Hotels & Resorts/Rezidor, Scott created and was responsible for the revenue maximization of over 100 hotels throughout Europe, and the Middle East, totaling over $600 million. His experience in international markets included developing new and existing distribution channels via Global Distribution Systems,electronic & on-line booking vehicles and improving web site and new E-commerce opportunities,development and implementation of company pricing and business mix strategies throughout Europe. As Regional Vice President/Director of Operations for Southern Europe,Scott wasresponsible for 21 managed andfranchised hotels. In addition, Scott has managed various consulting projects for companies such as Destination Hotels & Resorts,White LodgingandValenciaHotels,justtonameafew. As an industry speaking professional Scott has guest lectured at several schools, written and delivered Sales and Revenue Management curriculum, includingThe Hotel Schoolof Glion Switzerland,and wasa regular speaker throughout Europe at IQPC conferences, and a frequent guest speaker, panelist and moderator at several Mountain Travel Symposiums. He holds a degree in Business Administration from Ferris State University in Michigan.
- 10. Executives &Associates R. Scott Bunce Principal/CEO Fred Johnson Principal/CFO Sandra Sage Principal/SVPSalesandMarketing & Operations JaneDudley Human Resources Lynette Hegeman Principal/CMO TomMulholland Principal/Talent Resourcing Aaron Heirtzler VP Internet &Web Services Kevin Kelly (Husch Blackwell) Chief Counsel Rajeev Kuruganti VP IT and PMS Systems Dan Street VP Finance & Development BarbTaylor-Carpender StrategicAlliancesandPlanning,SalesTraining Bryan Stimpfle Revenue Management Joe Winters HotelLossPrevention
- 11. Testimonials Ingvald Fardal, (Former SVP Sales and Marketing Radisson SAS Hotels): ¡°Scott¡¯s experience in revenue maximization allowed him to successfully manage over 100 hotels throughout Europe, MiddleEast,NorthandSouthAfricathattotaledwellover$600million.¡± Dave Hartvigsen, (Former SVP Intrawest Destination Hotels and Resorts) President Peak Hospitality Consulting: ¡°Scott brought to Intrawest significant experience and knowledge that allowed him to achieve record-breaking milestones by growing lodging revenues20% in 24 months.¡± ¡°Scott Buncere-envisionedandpersonallydeliveredtheIntrawest brandedsalestrainingthatachievedtremendousresults: em- ployee evaluations improved by 41%, sales effectiveness of the average sales person increased by 27%, restructured national sales force reduced costs by 64% and an improved channel distribution attributed to a 26% increase in production.¡± MarcusBernhardt,(FormerCOORadissonSASHotels)SeniorVicePresidentBusinessHotelsandHeadofGlobal Sales Steinberger Hotels and Resorts: ¡°Scott Buncepersonally developed and launched our revenue management division for Rezidor which led to forecasting accuracy thatimprovedby21%injusttwoyears.¡± Pete Weien,(FormerCOOResortQuestInternational),VicePresidentandHotelManagerGaylordOprylandResort & Convention Center: ¡°Scott Bunce was brought into ResortQuest to manage a division that was underperforming and in need of operational leadership. Within twoyearsScottincreased EBITDAatResortQuestby200%andmanagedthehighestperformingguest satisfaction propertywithinthecompany.¡± TimGenovese, VPHotelPerformanceSupport,IntercontinentalHotels: ¡°We have had great success leveraging Scott¡¯s insights and solutions regarding sales, marketing and revenue management to increase performance at our hotels. He has made a significant and positive difference and we will continue to utilize his services and talents,as well as those of EpicenterSpark Hospitality International into the future.¡± Ralf Garrison, Director, Advisory Group ofDenver: ¡°Scott Bunce brings a wealth of industry knowledge both in property and hotel management that has added significant value to our yearly symposiums. His ability to publicly speak, present and moderate has allowed us to use him a guest lecturer and moderator on numerous industry panels. We have followed Scott throughout his career with Intrawest, Destination Hotels & Resorts, ResortQuest and look forward to using Scott and EpicenterSpark Hospitality International in future business partnerships.¡±