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Epico final presentation

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Sukwan Kim
Sukwan Kim

The document outlines the business plan for a plant-growing device called Epico. It identifies opportunities in the growing indoor plant and children's education markets. The business model involves selling the Epico device and generating recurring revenue from in-app purchases and ads. The strategy is to brand Epico as an affordable and informative option compared to competitors. Financial projections estimate the company will break even within a year and earn over $100,000 in net income. The product will be a small, Bluetooth-enabled device that senses a plant's needs using image and sensor technologies.

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Epico F U N A R P L A N T G R O W I N G
Contents P A R T 1. O P P O R T U N I T Y I D E N T I F I C A T I O N P A R T 2. B U S I N E S S M O D E L & S T R A T E G Y P A R T 3. P R O D U C T D E S I G N
P A R T 1 Opportunity Identification
Target 1. 100% 299% LAST YEAR THIS YEAR ANNUALSALES OF AIR-PURIFYING PLANTS 77% 199% Electronic Air Purifier Air PurifyingPlants Cf. ELECTRONIC AIR PURIFIER INTHE SAME PERIOD < PERCEIVED THREAT OFATMOSPHERIC MICRODUST 96.7% O P P O R T U N I T Y I D E N T I F I C A T I O N FAMILIES WHO ARE INTERESTED IN BUYING AIR-PURIFYING PLANTS & PLANTERIOR G-MarketReport(2017) Trendmonitor.co.kr(2017)
Target 2 . O P P O R T U N I T Y I D E N T I F I C A T I O N PARENTS WHO WANT TO EDUCATE PLANT-GROWING TO THEIR KIDS IN A FUN WAY 1 BOOKS 15.1% 2 STROLLER 9.7% 3 WALKER 7.5% 4 CAR SEAT 7.4% 5 CLOTHES 6.3% 6 TOYS 6.2% 11.2% 12.5% 18.5% 2014 2015 2016 ANNUAL SALES INCREASE OF CHILDRENS PRODUCTS, HYUNDAI DEPT. STORE 1.2 2.4 2009 2015 KIDS INDUSTRY MARKET SIZE (TRILLION WON) IDONT MIND SPENDING BIGGER SUMS OFMONEY FOR MYCHILD 63.7% ITEMS THAT PARENTS ECONOMIZED MOST, 2016 MinistryofGenderEqualityandfamily child careculturesurvey(2016) Hyundaidept.store Marketresearch(2016)
IFEEL EMPATHY TOWARD MY PET PLANT 78% 404 1100 ENTIRE YEAR 2016 2017 MAYALONE # OFONLINE COUNSELLINGIN CYBER PLANTHOSPITAL 100% 212% LAST YEAR THIS YEAR ANNUALSALES OF HOME-GARDENING GOODS,(2017 MAY) O P P O R T U N I T Y I D E N T I F I C A T I O N Target 3 . PEOPLE WHO WANT TO TAKE GOOD CARE OF THEIR PET-PLANTS Gyeonggiinstituteof Agriculturaltech. (2017) Oursurvey(2017)Shingsegaemallreport(2017)
P A R T 2 Business Model &Strategy
Revenue Source: Device + In-app Purchase & AD SALES (Contents + Gardening Products (Door-to-Door)) Branding B U S I N E S S M O D E L & S T R A T E G Y D E V I C E I N A P P P U R C H A S E A D S
Revenue Source: Device + In-app Purchase & AD SALES (Contents + Gardening Products (Door-to-Door)) Branding B U S I N E S S M O D E L & S T R A T E G Y D E V I C E I N A P P P U R C H A S E A D S
Branding B U S I N E S S M O D E L & S T R A T E G Y C H A R A C T E R M E R C H A N D I S E & C A R T O O N S
F I N A L P R I C E =鐃25,000 Pricing R U L E M A N U F A C T U R I N G C O S T 30% O F R E T A I L P R I C E B U S I N E S S M O D E L & S T R A T E G Y
INFORMATIVENESS P A R R O T F L O W E R P O W E R N T H I N G P L A N T Y X I A O M I F L O W E R C A R E A F F O R D A B I L I T Y E P I C O P L A N T C A R E + A R C O N T E N T 鐃 8 0 , 0 0 0 鐃 5 0 , 0 0 0 鐃 2 5 , 0 0 0 鐃 2 0 , 0 0 0 B U S I N E S S M O D E L & S T R A T E G Y
B U S I N E S S M O D E L & S T R A T E G Y 鐃 9 0 0 , 0 0 0 / m o. Marketing S N S & O N L I N E M A R K E T I N G 鐃 1 5 0 , 0 0 0 O F F L I N E S T O R E M A R K E T I N G 鐃 4 0 0 , 0 0 0 K I D S 20s P a r e n t s W O R D O F M O U T H ( B L O G , E X P. M K T I N G ) 鐃 3 5 0 , 0 0 0
Stage1 Stage2 Month 1 2 3 4 5 6 7 8 9 10 11 12 Order 1000 1000 1000 1000 2000 2000 2000 3000 3000 4000 # of Sales 100 200 400 600 800 1000 1500 2000 2500 3000 3500 4000 Cum.# of Sales 100 300 700 1300 2100 3100 4600 6600 9100 12100 15600 19600 StoredUnits 1000 700 1300 1700 1900 2900 3400 3400 3900 3900 4400 400 Revenue 2,500,000 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 37,500,000 50,000,000 62,500,000 75,000,000 87,500,000 100,000,000 OrderCost (Manufacturing) -10,000,000 0 -10,000,000 -10,000,000 -10,000,000 -20,000,000 -20,000,000 -20,000,000 -30,000,000 -30,000,000 -40,000,000 -40,000,000 Labor -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 Logistics -150,000 -300,000 -600,000 -900,000 -1,200,000 -1,500,000 -2,250,000 -3,000,000 -3,750,000 -4,500,000 -5,250,000 -6,000,000 Marketing -900,000 -900,000 -900,000 -900,000 900,000 -900,000 -900,000 -900,000 -900,000 -900,000 -900,000 -900,000 OperationalCost -17,261,200 -7411200 -17,711,200 -18,011,200 -18,311,200 -28,611,200 -29,361,200 -30,111,200 -40,861,200 -41,611,200 -52,361,200 -53,111,200 EBIT -14,761,200 -2,411,200 -7,711,200 -3,011,200 1,688,800 -3,611,200 8,138,800 19,888,800 21,638,800 33,388,800 35,138,800 46,888,800 1 Y E A R P L A N B U S I N E S S M O D E L & S T R A T E G Y Breakeven Point E S T . N E C E S S A R Y S E E D M O N E Y = 鐃29,817,200
-14,761,200 -2,411,200 -7,711,200 -3,011,200 1,688,800 -3,611,200 8,138,800 19,888,800 21,638,800 33,388,800 35,138,800 46,888,800 B U S I N E S S M O D E L & S T R A T E G Y F I N A N C I A L P R O J E C T I O N Breakeven Point E X P E C T E D E A R N I N G S @ E N D O F F Y 1: 鐃135,265,600
Funding C R O W D F U N D I N G G O V T F U N D I N G N E C E S S A R Y S E E D M O N E Y = 鐃29,817,200 B U S I N E S S M O D E L & S T R A T E G Y 2018 K-Global Startup Contest Eligibility: ICT, IoT Related Startup/Prep Entrepreneur APP. March 2018
P A R T 3 Product Design
120.5 mm 24.5 mm 12.5 mm S P E C S S I Z E 120.5 mm x 24.5 mm x 12.5 mm C O N N E C T I V I T Y B L U E T O O T H C O M P O N E N T S P L A S T I C C A S E & S E N S O R A R R E C O G N I T I O N I M A G E H U M I D I T Y & N U T R I T I O N S E N S O R P R O D U C T D E S I G N P L A S T I C C A S E
B R A N D I D E N T I T Y L O G O D E S I G N C H A R A C T E R D E S I G N P A C K A G E D E S I G N A P P B U T T O N N A M E C A R D
D E S I G N P R O C E S S
Wireframes A R E M O T I O N A L I N T E R A C T I O N P R O D U C T D E S I G N
Wireframes D R E S S R O O M P R O D U C T D E S I G N
Wireframes R A N K I N G & S E L F I E P R O D U C T D E S I G N
F I N A L R E S U L T P R O D U C T D E S I G N
Make your Plant Come Alive with Epico
References - 譟 覩語碁┝讌 螻牛 伎 殊. 一朱慨. 2017. 06. 09 - 螻 覦 覓実径径撃螳 蟯 襷れ揃 蠍讀. 蟆渚ル讀. 2017. 06. 04 - 覿 覈襯企 ...'螻れ' 覿 覦燕 ゃ. 譟一觜讀. 2017. 05. 04 - '覦る覓? 覦れ覓朱 ' 螳 襷れ, 1 2覦磯 譟一觜讀. 2017. 06. 04 - 螳覿, 2016 ′覓誤 語 譟一 蟆郁骸 覦. 襴豺 覩碁伎. 2017. 02. 14.

More Related Content

Epico final presentation

  • 1. Epico F U N A R P L A N T G R O W I N G
  • 2. Contents P A R T 1. O P P O R T U N I T Y I D E N T I F I C A T I O N P A R T 2. B U S I N E S S M O D E L & S T R A T E G Y P A R T 3. P R O D U C T D E S I G N
  • 3. P A R T 1 Opportunity Identification
  • 4. Target 1. 100% 299% LAST YEAR THIS YEAR ANNUALSALES OF AIR-PURIFYING PLANTS 77% 199% Electronic Air Purifier Air PurifyingPlants Cf. ELECTRONIC AIR PURIFIER INTHE SAME PERIOD < PERCEIVED THREAT OFATMOSPHERIC MICRODUST 96.7% O P P O R T U N I T Y I D E N T I F I C A T I O N FAMILIES WHO ARE INTERESTED IN BUYING AIR-PURIFYING PLANTS & PLANTERIOR G-MarketReport(2017) Trendmonitor.co.kr(2017)
  • 5. Target 2 . O P P O R T U N I T Y I D E N T I F I C A T I O N PARENTS WHO WANT TO EDUCATE PLANT-GROWING TO THEIR KIDS IN A FUN WAY 1 BOOKS 15.1% 2 STROLLER 9.7% 3 WALKER 7.5% 4 CAR SEAT 7.4% 5 CLOTHES 6.3% 6 TOYS 6.2% 11.2% 12.5% 18.5% 2014 2015 2016 ANNUAL SALES INCREASE OF CHILDRENS PRODUCTS, HYUNDAI DEPT. STORE 1.2 2.4 2009 2015 KIDS INDUSTRY MARKET SIZE (TRILLION WON) IDONT MIND SPENDING BIGGER SUMS OFMONEY FOR MYCHILD 63.7% ITEMS THAT PARENTS ECONOMIZED MOST, 2016 MinistryofGenderEqualityandfamily child careculturesurvey(2016) Hyundaidept.store Marketresearch(2016)
  • 6. IFEEL EMPATHY TOWARD MY PET PLANT 78% 404 1100 ENTIRE YEAR 2016 2017 MAYALONE # OFONLINE COUNSELLINGIN CYBER PLANTHOSPITAL 100% 212% LAST YEAR THIS YEAR ANNUALSALES OF HOME-GARDENING GOODS,(2017 MAY) O P P O R T U N I T Y I D E N T I F I C A T I O N Target 3 . PEOPLE WHO WANT TO TAKE GOOD CARE OF THEIR PET-PLANTS Gyeonggiinstituteof Agriculturaltech. (2017) Oursurvey(2017)Shingsegaemallreport(2017)
  • 7. P A R T 2 Business Model &Strategy
  • 8. Revenue Source: Device + In-app Purchase & AD SALES (Contents + Gardening Products (Door-to-Door)) Branding B U S I N E S S M O D E L & S T R A T E G Y D E V I C E I N A P P P U R C H A S E A D S
  • 9. Revenue Source: Device + In-app Purchase & AD SALES (Contents + Gardening Products (Door-to-Door)) Branding B U S I N E S S M O D E L & S T R A T E G Y D E V I C E I N A P P P U R C H A S E A D S
  • 10. Branding B U S I N E S S M O D E L & S T R A T E G Y C H A R A C T E R M E R C H A N D I S E & C A R T O O N S
  • 11. F I N A L P R I C E =鐃25,000 Pricing R U L E M A N U F A C T U R I N G C O S T 30% O F R E T A I L P R I C E B U S I N E S S M O D E L & S T R A T E G Y
  • 12. INFORMATIVENESS P A R R O T F L O W E R P O W E R N T H I N G P L A N T Y X I A O M I F L O W E R C A R E A F F O R D A B I L I T Y E P I C O P L A N T C A R E + A R C O N T E N T 鐃 8 0 , 0 0 0 鐃 5 0 , 0 0 0 鐃 2 5 , 0 0 0 鐃 2 0 , 0 0 0 B U S I N E S S M O D E L & S T R A T E G Y
  • 13. B U S I N E S S M O D E L & S T R A T E G Y 鐃 9 0 0 , 0 0 0 / m o. Marketing S N S & O N L I N E M A R K E T I N G 鐃 1 5 0 , 0 0 0 O F F L I N E S T O R E M A R K E T I N G 鐃 4 0 0 , 0 0 0 K I D S 20s P a r e n t s W O R D O F M O U T H ( B L O G , E X P. M K T I N G ) 鐃 3 5 0 , 0 0 0
  • 14. Stage1 Stage2 Month 1 2 3 4 5 6 7 8 9 10 11 12 Order 1000 1000 1000 1000 2000 2000 2000 3000 3000 4000 # of Sales 100 200 400 600 800 1000 1500 2000 2500 3000 3500 4000 Cum.# of Sales 100 300 700 1300 2100 3100 4600 6600 9100 12100 15600 19600 StoredUnits 1000 700 1300 1700 1900 2900 3400 3400 3900 3900 4400 400 Revenue 2,500,000 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 37,500,000 50,000,000 62,500,000 75,000,000 87,500,000 100,000,000 OrderCost (Manufacturing) -10,000,000 0 -10,000,000 -10,000,000 -10,000,000 -20,000,000 -20,000,000 -20,000,000 -30,000,000 -30,000,000 -40,000,000 -40,000,000 Labor -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 Logistics -150,000 -300,000 -600,000 -900,000 -1,200,000 -1,500,000 -2,250,000 -3,000,000 -3,750,000 -4,500,000 -5,250,000 -6,000,000 Marketing -900,000 -900,000 -900,000 -900,000 900,000 -900,000 -900,000 -900,000 -900,000 -900,000 -900,000 -900,000 OperationalCost -17,261,200 -7411200 -17,711,200 -18,011,200 -18,311,200 -28,611,200 -29,361,200 -30,111,200 -40,861,200 -41,611,200 -52,361,200 -53,111,200 EBIT -14,761,200 -2,411,200 -7,711,200 -3,011,200 1,688,800 -3,611,200 8,138,800 19,888,800 21,638,800 33,388,800 35,138,800 46,888,800 1 Y E A R P L A N B U S I N E S S M O D E L & S T R A T E G Y Breakeven Point E S T . N E C E S S A R Y S E E D M O N E Y = 鐃29,817,200
  • 15. -14,761,200 -2,411,200 -7,711,200 -3,011,200 1,688,800 -3,611,200 8,138,800 19,888,800 21,638,800 33,388,800 35,138,800 46,888,800 B U S I N E S S M O D E L & S T R A T E G Y F I N A N C I A L P R O J E C T I O N Breakeven Point E X P E C T E D E A R N I N G S @ E N D O F F Y 1: 鐃135,265,600
  • 16. Funding C R O W D F U N D I N G G O V T F U N D I N G N E C E S S A R Y S E E D M O N E Y = 鐃29,817,200 B U S I N E S S M O D E L & S T R A T E G Y 2018 K-Global Startup Contest Eligibility: ICT, IoT Related Startup/Prep Entrepreneur APP. March 2018
  • 17. P A R T 3 Product Design
  • 18. 120.5 mm 24.5 mm 12.5 mm S P E C S S I Z E 120.5 mm x 24.5 mm x 12.5 mm C O N N E C T I V I T Y B L U E T O O T H C O M P O N E N T S P L A S T I C C A S E & S E N S O R A R R E C O G N I T I O N I M A G E H U M I D I T Y & N U T R I T I O N S E N S O R P R O D U C T D E S I G N P L A S T I C C A S E
  • 19. B R A N D I D E N T I T Y L O G O D E S I G N C H A R A C T E R D E S I G N P A C K A G E D E S I G N A P P B U T T O N N A M E C A R D
  • 20. D E S I G N P R O C E S S
  • 21. Wireframes A R E M O T I O N A L I N T E R A C T I O N P R O D U C T D E S I G N
  • 22. Wireframes D R E S S R O O M P R O D U C T D E S I G N
  • 23. Wireframes R A N K I N G & S E L F I E P R O D U C T D E S I G N
  • 24. F I N A L R E S U L T P R O D U C T D E S I G N
  • 25. Make your Plant Come Alive with Epico
  • 26. References - 譟 覩語碁┝讌 螻牛 伎 殊. 一朱慨. 2017. 06. 09 - 螻 覦 覓実径径撃螳 蟯 襷れ揃 蠍讀. 蟆渚ル讀. 2017. 06. 04 - 覿 覈襯企 ...'螻れ' 覿 覦燕 ゃ. 譟一觜讀. 2017. 05. 04 - '覦る覓? 覦れ覓朱 ' 螳 襷れ, 1 2覦磯 譟一觜讀. 2017. 06. 04 - 螳覿, 2016 ′覓誤 語 譟一 蟆郁骸 覦. 襴豺 覩碁伎. 2017. 02. 14.

Editor's Notes

  1. Market Trends 襯 譴朱 る 螳糾鍵 襦 誤 螻糾鍵豌蠍 覦 螳糾鍵 覿 覩語碁┝讌 蟯 讀螳襦 誤
  2. Market Trends 襯 譴朱 る 螳糾鍵 襦 誤 螻糾鍵豌蠍 覦 螳糾鍵 覿 覩語碁┝讌 蟯 讀螳襦 誤
  3. Market Trends 襯 譴朱 る 螳糾鍵 襦 誤 螻糾鍵豌蠍 覦 螳糾鍵 覿 覩語碁┝讌 蟯 讀螳襦 誤
  4. Polypropylene (PP) plastic for matte white finish