際際滷

際際滷Share a Scribd company logo
market
     Research
  www.prosperityskitchen.com
Your Hosts
              Tea silvestre
             Nick armstrong
Orientation


   Introductions
   Program Overview
   Market Research/Ideal Client
   Special Guest: Mike Michalowicz


    Questions
    Your Mission Quest    Agenda
   Wrap-up
Program overview
See http://prosperityskitchen.com/what-is-marketing/
For more info
Collaboration!
Measurable!
Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client
Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client
Program overview




  Problem solving
                   vs
 Problem Finding
Program overview




   Find Your best 3
     Questions
Program overview
S1.1 market research


   WHY would someone buy from you?
   WHO is your Ideal Client/Customer?
   WHERE do you find them?
   HOW do you talk with them?



                            market
                           Research
Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client
Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client
S1.1 market research




                        market
                       Research
Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client
Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client
Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client
Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client
The ideal client profile




Who am i?
 Past
   Present
   Future
Special Guest Mentor



                          Mike
                       Michalowicz
The Mission Quest


On Pinterest, Create an Ideal Customer Profile
 Pin images from BIGSTOCKs database or from
  Creative Commons
 Be sure to include explanations on images
 Link to research and data where available
 Build a completely 3-dimensional portrait

                             Your
                             Mission
The Mission Quest


bit.ly/clientpersona
bit.ly/perfectclient
bit.ly/Fbresearch
bit.ly/insideOUT
                       additional
                         Reading
S1.1 Market Research




               Other
             Questions
Next week

            Episode 2
               Branding


            Pamela
               Wilson
Janet Brent         Tea silvestre
Colleen Conger      Nick armstrong
Rachel Denning      Carol dodsley
Kristin Elliott
Linda Griego        Many Thanks to our
Michelle Hastie     presenting sponsor:
Ang Jandak
Evelyn Kalinosky    bigstock
Tiffany Manley
Michael provitera
Joseph Richards
Shaun Roney
Peter Sterlacci
Jayne Ubl-Johnson
Tammy Vitale

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Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client