際際滷

際際滷Share a Scribd company logo

Erasmus plus - Website Promotion

Maria Gioga
Maria Gioga

The document outlines a social media strategy to promote the Erasmus+ website in Romania. The objectives are to increase visibility of related websites in Romania and abroad, become a source for EU news, and grow the Facebook community. Key steps include developing and implementing SEO and social media strategies using Google AdWords, cornerstone content, and evergreen content. Analytics showed traffic triples around application deadlines when certain keywords are searched. The strategies led to a traffic increase to 50,000 monthly visits, over 10,000 Facebook likes, 30% of traffic from social media, and a lower bounce rate.

1 of 14
Download to read offline
PROMOTING THE ERASMUS+ WEBSITE IN ROMANIA CHANGING LIVES, OPENING MINDS
SOCIAL MEDIA STRATEGY ERASMUS+ CONCLUSIONS SEO STRATEGY GOOGLE ANALYTICS 01. 03. 04. 02. 05. CONTENT
ERASMUS+ Our target group: youth interested in international youth projects, youth interested in volunteering, policy makers (National Agency, European Commission etc.) ERASMUS+ IS THE LATEST PROGRAMME OF THE EUROPEAN COMMISSION
Increasing the visibility of all our websites (Erasmus+, Euro Coaching etc) in Romania and abroad Becoming an important source for EC related news Creating and growing a Facebook community (at least 1,000 users) EC MEGAPHONE SOCIAL MEDIA COVERAGE ONLINE PRESENCE PRIMARY OBJECTIVES
USING GOOGLE ADWORDS FOR NGOS ($10,000/MONTH) DEVELOPING AND IMPLEMENTING A SEO STRATEGY DEVELOPING AND IMPLEMENTING A SOCIAL MEDIA STRATEGY KEY STEPS: SIMPLE AS 1,2,3
USERS DONT READ: THEY SCAN STARTING POINT Web users are impatient and insist on instant gratification.
CORNERSTONE CONTENT QUALITY EVERGREEN CONTENT SEO STRATEGY CREATING QUALITY CONTENT FOR OUT USER (INCLUDING CORNERSTONE CONTENT, EVERGREEN CONTENT) USING OUTBOUND/INBOUND LINKS INTENSIVE USE OF GOOGLE ANALYTICS, LEADING TO INTERESTING CONCLUSIONS
APPLY, SUBSCRIBE, CANDIDATE: During specific dates important for submitting applications for Erasmus, traffic triples. ERASMUS DEADLINES 75% of searched keywords within the website are related to application, form- filling and candidacies ANALYTICS 3X 75%
WHAT WE DID Published more on the website; Published more on the social networks; Became more engaged with the users (via mail, Q&A form) Created new features like forums etc. ERASMUS DEADLINES APPLY, SUBSCRIBE, CANDIDATE: SOLUTION Created a special section for candidacy where users could find info straight away Now the pages from those sections have a very good score and bring lots of traffic on the website.
KEYWORDS 47% of our landing pages is constituted by images and/or videos LANDING PAGES While searching on Google Images for our keywords (i.e. Erasmus plus, Erasmus+, Erasmus scholarship) our website would rank top 20 ANALYTICS 47% TOP 20
OPTIMIZE CONTENT Provided description and relevant titles for the images (by always using description in alt attribute) Use on every image and video a watermark with our URL Developed more original multimedia content (images and video) as our users were clearly interested in that LANDING PAGE KEYWORDS SOLUTION
Engagement with users on other Facebook groups, posts on other pages Interactions with users who ask questions on social media High frequency of post rates around the deadlines for Erasmus+ projects and other deadlines for applications Create more appealing icons for social media on our websites SOCIAL MEDIA STRATEGY IMPACT FACTORSTRATEGY
SPILLOVERS FACEBOOKTRAFFIC INCREASE BOUNCE RATE SOCIAL MEDIA The traffic on Erasmus+ website reached 50,000 visits per month Over 10,000 likes on Facebook Over 30% of traffic comes from social media (50% around deadlines) Bounce rate decreased to 40% Increased traffic on our NGO website and other websites as well RESULTS ADWORDS Obtained a Google NGO Grant worth $10,000 per month
Maria Gioga

More Related Content

Erasmus plus - Website Promotion

  • 1. PROMOTING THE ERASMUS+ WEBSITE IN ROMANIA CHANGING LIVES, OPENING MINDS
  • 2. SOCIAL MEDIA STRATEGY ERASMUS+ CONCLUSIONS SEO STRATEGY GOOGLE ANALYTICS 01. 03. 04. 02. 05. CONTENT
  • 3. ERASMUS+ Our target group: youth interested in international youth projects, youth interested in volunteering, policy makers (National Agency, European Commission etc.) ERASMUS+ IS THE LATEST PROGRAMME OF THE EUROPEAN COMMISSION
  • 4. Increasing the visibility of all our websites (Erasmus+, Euro Coaching etc) in Romania and abroad Becoming an important source for EC related news Creating and growing a Facebook community (at least 1,000 users) EC MEGAPHONE SOCIAL MEDIA COVERAGE ONLINE PRESENCE PRIMARY OBJECTIVES
  • 5. USING GOOGLE ADWORDS FOR NGOS ($10,000/MONTH) DEVELOPING AND IMPLEMENTING A SEO STRATEGY DEVELOPING AND IMPLEMENTING A SOCIAL MEDIA STRATEGY KEY STEPS: SIMPLE AS 1,2,3
  • 6. USERS DONT READ: THEY SCAN STARTING POINT Web users are impatient and insist on instant gratification.
  • 7. CORNERSTONE CONTENT QUALITY EVERGREEN CONTENT SEO STRATEGY CREATING QUALITY CONTENT FOR OUT USER (INCLUDING CORNERSTONE CONTENT, EVERGREEN CONTENT) USING OUTBOUND/INBOUND LINKS INTENSIVE USE OF GOOGLE ANALYTICS, LEADING TO INTERESTING CONCLUSIONS
  • 8. APPLY, SUBSCRIBE, CANDIDATE: During specific dates important for submitting applications for Erasmus, traffic triples. ERASMUS DEADLINES 75% of searched keywords within the website are related to application, form- filling and candidacies ANALYTICS 3X 75%
  • 9. WHAT WE DID Published more on the website; Published more on the social networks; Became more engaged with the users (via mail, Q&A form) Created new features like forums etc. ERASMUS DEADLINES APPLY, SUBSCRIBE, CANDIDATE: SOLUTION Created a special section for candidacy where users could find info straight away Now the pages from those sections have a very good score and bring lots of traffic on the website.
  • 10. KEYWORDS 47% of our landing pages is constituted by images and/or videos LANDING PAGES While searching on Google Images for our keywords (i.e. Erasmus plus, Erasmus+, Erasmus scholarship) our website would rank top 20 ANALYTICS 47% TOP 20
  • 11. OPTIMIZE CONTENT Provided description and relevant titles for the images (by always using description in alt attribute) Use on every image and video a watermark with our URL Developed more original multimedia content (images and video) as our users were clearly interested in that LANDING PAGE KEYWORDS SOLUTION
  • 12. Engagement with users on other Facebook groups, posts on other pages Interactions with users who ask questions on social media High frequency of post rates around the deadlines for Erasmus+ projects and other deadlines for applications Create more appealing icons for social media on our websites SOCIAL MEDIA STRATEGY IMPACT FACTORSTRATEGY
  • 13. SPILLOVERS FACEBOOKTRAFFIC INCREASE BOUNCE RATE SOCIAL MEDIA The traffic on Erasmus+ website reached 50,000 visits per month Over 10,000 likes on Facebook Over 30% of traffic comes from social media (50% around deadlines) Bounce rate decreased to 40% Increased traffic on our NGO website and other websites as well RESULTS ADWORDS Obtained a Google NGO Grant worth $10,000 per month