ERE Webinar Meeting Expectations 11.10.10
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The document discusses how to attract the right talent by communicating a company's culture and values through its talent brand. It emphasizes that 71% of people join an organization and 75% decide to stay based on its talent brand. The document then outlines how to connect a company's brand to the recruiting process through external touchpoints like career websites and social media, as well as through the application process with good communication. It stresses testing a company's recruiting process to ensure it supports conveying the brand to candidates.
ERE Webinar Meeting Expectations 11.10.10
- 1. Meeting Expectations: Attracting the Right Talent For Your Company Culture ERE November 10, 2010 1
- 2. Meeting Expectations: Attracting the Right Talent For Your Company Culture ?? Communicating our people brand ?? Our Culture ?? Mission Goals and Values ?? The Candidate Experience ?? Career Site ?? Social Networking ?? Feedback ERE, Randy Goldberg, 11/10/2010 2
- 3. 71% join an organization based on the talent brand. 75% base their decision to stay with an organization on the talent brand. Human Capital Institute ERE, Randy Goldberg, 11/10/2010 3
- 4. ¡°Your brand is what people say about you when you've left the room.¡± - Larry Ellison, CEO Oracle ERE, Randy Goldberg, 11/10/2010 4
- 5. AT HYATT, HOSPITALITY ISNN¡¯T JUST A BUSINESS; IT¡¯S A CALLING. It¡¯s a calling evidenced in the thousands of decisions and interactions made everyday by passionate employees throughout our company. Because hospitality is the core of who we are, it extendeds well beyond ? our guests. Our unique brand of authentic ? hospitality is also experienced by our employees. We do this by infusing every facet of the Hyatt employee experience with the same degree of hospitality that we show our guests. 5
- 6. Mirroring the Guest Experience Guest Experience Reserva*on ? Check-?©\In ? Interac*ons ? Loyalty ? Thank ?You ? ? Employee Experience Working ? Introduc*on ? Welcome ? Growing ? Thank ?You ? ? Together ? Expose candidates and employees to our culture of Authentic hospitality. The Hyatt People Brand 6
- 7. Connec&ng ?our ?brand ?to ?the ?recrui&ng ?process. ? ? ? ? ? External Touch Points: The first time a ? candidate comes into contact with your brand. ? Career Site, Search, Social Networks, Ads, ? ? Customer etc. ? ? ? ? ? ? Applica&on ?Process: ? ?From ?Applying ?on-?©\line ?to ? interviewing ?in ?person. ?How ?are ?you ? communica*ng? ? ERE, Randy Goldberg, 11/10/2010 7
- 8. External Touch Points Can they find your jobs? ERE, Randy Goldberg, 11/10/2010 8
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- 12. External ?Touch ?Points ? Your Career Site ERE, Randy Goldberg, 11/10/2010 12
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- 17. Average 4,000 visits per week ERE, Randy Goldberg, 11/10/2010 17
- 18. External ?Touch ?Points ? Social Networking ERE, Randy Goldberg, 11/10/2010 18
- 19. Marketing Authentic ERE, Randy Goldberg, 11/10/2010 19
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- 21. Average ?user ?spends ?421 ?minutes ?on ? Facebook ?per ?month, ?which ?amounts ? to ?more ?than ?14 ?minutes ?per ?day. ? ERE, Randy Goldberg, 11/10/2010 21
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- 27. YouTube Video Search ERE, Randy Goldberg, 11/10/2010 27
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- 30. Application Process Communication ERE, Randy Goldberg, 11/10/2010 30
- 31. Are these your candidates? ERE, Randy Goldberg, 11/10/2010 31
- 33. Applica*on ? Process ? Accessibility ? App. ?Status/ ¨C ?Mobile ? Comm. ? Ability ?to ? Interview ? ?nd ?jobs ? Style ? Company ? Culture ? Career ?Site ? Embedded ? ? Assessments ? Candidate ? Experience ? ? ERE, Randy Goldberg, 11/10/2010 33
- 34. What do I do now? ERE, Randy Goldberg, 11/10/2010 34
- 35. Test your own recruiting process ?? Does your recruiting process support your brand? ?? Do you survey your new hires on their experience? ?? How quickly does your company get back to candidates? ?? Is your company utilizing Social Networking or mobile? ERE, Randy Goldberg, 11/10/2010 35
- 36. Questions ERE, Randy Goldberg, 11/10/2010 36
- 37. How to contact me? Text the word ¡°rgoldberg¡± to 50500 ERE, Randy Goldberg, 11/10/2010 37