Espn
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This document provides a marketing strategy to target young, affluent male sports fans between 19-34 by creating a "Top 10" list website and promoting it using Google Ads, Squidoo, YouTube ads, and maintaining a total budget of $273,500 split 55% towards digital media and 45% towards website maintenance and branding apps. The goal is to use popular sports topics and a combination of online tactics to drive more website traffic, interaction, and fans.
Espn
- 3. Create more website traffic. Use the Top 10 to do it.
- 4. The young, affluent, male avid sports fan Male ages between 19 and 34.
- 6. Google Ads Squidoo.com Click Through Rates
- 7. Use the most popular sports to promote
- 8. Webpage Maintenance=$12000 Branding Online App=$125000 Youtube Ads=$.30 per view=$100000 Google Ads= $100 daily=$36500 Total Budget= $273500
- 9. 55% 45%
- 10. Use Top Ten in combination to digital media. Increase Web Interaction. Create more fans.