esQes presentation venture-lab
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The document provides an overview of the esQes project, which aims to help users lose weight while still being able to eat their preferred foods. It works by tracking food intake and activity, analyzing nutritional values, and providing a rewards system using points and challenges to motivate users. The goal is to transfer knowledge about nutrition and exercise to users in a gamified format. Customers for this type of online weight loss and lifestyle coaching service include nutritional experts and the general public dealing with issues like obesity.
esQes presentation venture-lab
- 1. Project overview esQes Love your Life Date: 20.05.2012 Your food would be your remedy and your remedy be your food. - HIPPOKRATES esQes esQes.com | 息 2012 | Seite 1
- 2. Is it possible to loose weight and eat fast food? (It is! You just have to balance it with what you eat during the day) esQes esQes.com | 息 2012 | Seite 2
- 3. How do I loose weight? Projektbeschrei bung Projektmanage ment Tips from Shakes, Pills Ressourcen- und Friends inefficient, expensive Finanzplanung Online Diets unreliable... ... Diets dictate my rhytm, they are not as flexible as I am Specialised Books They mean a lot of extra efforts (Buying special food, cooking) too confusing... Families has to adapt > two times cooking! Preferences are not respected. Nutritionist (I dont like spinach, but I love too expensive... broccoli) ? ? Webforums inaccurate... esQes esQes.com | 息 2012 | Seite 3
- 4. How do I loose weight? I need... Information Someone who tells me what is good and what is wrong. (But I still want to Story eat my favorite food) A story to grasp on. Someting that gives meaning to my suffering Motivation Something that helps me and gives me hints. I cant ! ! make it on my own. Id like to do it with my friends. esQes esQes.com | 息 2012 | Seite 4
- 5. Eat less calories than you consume. We tell you what and how much your body Story Motivation needs. You will loose weight. We promise. (And you can still eat your prefered esQes food!) Information We tell you how nutrition works and what and how much A scoring system tells you where you you should eat today. We give stand. Solve challenges and little games: you all the necessary details learn about yourself and your nutrition. about your habits and how you The more stars you collect, the more can improve them happier youll be. Stars are the currency of your luck. esQes esQes.com | 息 2012 | Seite 5
- 6. How does esQes work? Track your food consumption and Important! Intuitive input your sport activity (Consumption and Sport)! Today I had... Schnitzel with salad and potatos Salad with tuna 150 g 1 Portion Lunch Croissant 100 g 1 Portion Breakfast Jogging 30 Minutes Food Database (BLS) from the The BLS contains 10.000 German Max Rubner-Institut and foods and 2000 recipes with recommendation and guidelines of 138 nutritional values per the German Nutrition Society (DGE) food/recipe and is easily expandable esQes esQes.com | 息 2012 | Seite 6
- 7. How does esQes work? Calories Daily Analysis Food Groups Story 89% 100% You lie before your daily Grain- products Meat calorie need. Look what you Vege can still eat today tables Fruits Milk- products Daily Analysis Nutrional Values 75% 37% 70% 27% 72% 100% Your need of grain and meat Fats are in the low area products is optimal today. Eat a of your daily limit. All Calories little more fruits, vegetables or a Carbo other values are ok for Fats hydrate glass of milk! today! Proteins 89% 37% 30% 75% Information Weekly Report Great! Careful! Through salad and the jogging Please be aware of your you lost calories. (-250 cal.)! fiber level. You can find a For that you get a! yummy source of fiber here: Cannelloni esQes esQes.com | 息 2012 | Seite 7
- 8. How does esQes work? Motivation 1. Rewardsystem a) Points that reflects your lost of weight. Ex: the goal is 5 kg less in 10 weeks (9000 calories). 1 Point = 650 Cal. Adapted to the needs of single customers. Points My Goal Silverstars b) Points that reflects Sports, Knowledge, Prevention and Compliance. Helps to motivate and to compare with others. 25 -17 17 c) Badges (Nutritional expert, Marathon runner ) 2. Challenges/Games a) Regarding Nutrition and Sports (5 Fruits a day! starts on 12.06.) Challenge! b) Create your own Challenges and invite your friends Can you go jogging at least 5 times c) Informational games regarding Nutrition and Sports during the next two weeks? d) Rankings You will get 10 ! 3. Knowledge transfer No, thanks! Sure, Ill do it! a) Quiz, Games und Coupons regarding Nutrition and Sport b) Theme-weeks (Regional Products) c) Nutritional angels: User with a certain amount of points can counsel other users and motivate them. Challenge! Your friend Pet37 takes part on the challenge Quiz 2 Create a Challenge 5 Fruits a day. Can you How many calories has this dish? Title make it, too? There are 7 to win! Timeframe 1236 No, thanks! Sure, Ill do it! Sports Nutrition Next > 0 1000 2000 esQes esQes.com | 息 2012 | Seite 8
- 9. Customers proposition 1: Nutritional Experts 30 25 Number of Nutritionist 20 called 15 10 Number of 5 responses 0 who uses a Nutritional software Experts Survey esQes esQes.com | 息 2012 | Seite 9
- 10. Customers proposition 2: Online Service for everybody Facts In Germany and Austria there are ca. 57 Mio. people suffering overweight and adipositas. (Data: International Association for the Study of Obesity (IASO) Bio, light and low calorie products gain market share fast. Austrian nutritional report 2008. The adjective healthy is for 90% of all consumers a criteria to buy. Bogenreiter (2008) High costs of the national health services due to obesity. Especially young people inform themselves about nutrition on the Internet (15%). Freilasing und Elmadfa (2008) Trends Change of services Raise of the number of Healthy Nutrition will Gamification will play from offline to people with obesity or be a hot topic during a major role in the online/mobile apps. adipositas. the next few years knowledge transfer esQes esQes.com | 息 2012 | Seite 10