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Essentials of Marketing - Digital Marketing & Technology

Tom Chapman
Tom Chapman

This is an introductory session on technology and digital marketing. It takes a historical look back at some the technical innovations that have taken place over the life of the lecturer

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Essentials of Marketing Tom Chapman Senior Teaching Fellow @idlehans New Technology & Marketing
Once upon a time 2 1945 Little Boy & Fat Man Dr. Vannevar Bush
1945 Bush, V. (1945). As we may think. The Atlantic Monthly, 176(1). 3 MEMEX Consider a future device for individual use, which is a sort of mechanised private file and library. It needs name, and to coin one at random, memex will do. A memex is a device in which an individual stores all his books, records, and communications, and which is mechanised so that it may be consulted with exceeding speed and flexibility. It is an enlarged intimate supplement to his memory
4 1964 The Cassette Tape 1968 -The Internet - ARPANET A Child is Born
Essentials of Marketing - Digital Marketing & Technology
6 Decimalisation Barcodes Use By Dates EPOS
LATE70S- EARLY80S
LATE70S- EARLY80S 8
LATE70S- EARLY80S
LATE80S-EARLY90S The Next directory The World Wide Web
TheWorld WideWeb Berners-Lee, T., Cailliau, R., Groff, J. F., & Pollermann, B. (1992). World-wide web: The information universe. Internet Research, 2(1), 52-58. 11
Computers give us two practical techniques for human-knowledge interface. One is hypertext, in which links between pieces of text (or other media) mimic human association of ideas. The other is text retrieval, which allows associations to be deduced from the content of text pg461 12 TheWorldWideWeb
Furthermore, as online information proliferates, an important function is that of third party reviewers, indexers, and overview writers who refer to data they do not actually hold. It is expected that these services will be a key to the control of the information explosion and a valuable asset to the community. pg466 13 TheWorldWideWeb
LATE80S-EARLY90S EFTPOS Out of town Shopping The Mobile Phone WINDOWS The Next directory The World Wide Web
LATE90S- EARLY00S
16 1995-7 Google 1996 Psion Organiser 1996 Nokia 8110 Banana 9000 Communicator 1999 The Matrix
Essentials of Marketing - Digital Marketing & Technology
2001 2002 2003 iPod Google Adwords Quote Me Happy
Quote Me Happy 19
Quote Me Happy 20 2004 240 High Street Branches 1600 Jobs
Van den Peol & Leunis (1999) 21 the findings show that the Internet is highly accepted as an information source and reservation device. However, using the Internet for all channel functions (including physical delivery) is evaluated considerably less favorably. Van den Poel, D., & Leunis, J. (1999). Consumer Acceptance of the Internet as a Channel of Distribution. Journal of Business Research, 45(3), 249-256.
2001 2002 2003 2005 2007 iPod Google Adwords Quote Me Happy Google Analytics Facebook iPhone
iPhone 23
iPhone 24 0 63 125 188 250 2008 2010 2012 2014 2016 iPhone Sales (Millions of Units)
25 L AT E 0 0 S T O N O W Big Data Curation Age of Mobile Age of Social Co-Creation Service Dominant Logic
Futurama (2010) 26
Thank You For Your Time You are too concerned with what was and what will be. There's a saying: Yesterday is history, tomorrow is a mystery, but today is a gift. That is why it is called the present. Oogway to Po under the Peach Tree, Kung Fu Panda (2008)

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Essentials of Marketing - Digital Marketing & Technology

  • 1. Essentials of Marketing Tom Chapman Senior Teaching Fellow @idlehans New Technology & Marketing
  • 2. Once upon a time 2 1945 Little Boy & Fat Man Dr. Vannevar Bush
  • 3. 1945 Bush, V. (1945). As we may think. The Atlantic Monthly, 176(1). 3 MEMEX Consider a future device for individual use, which is a sort of mechanised private file and library. It needs name, and to coin one at random, memex will do. A memex is a device in which an individual stores all his books, records, and communications, and which is mechanised so that it may be consulted with exceeding speed and flexibility. It is an enlarged intimate supplement to his memory
  • 4. 4 1964 The Cassette Tape 1968 -The Internet - ARPANET A Child is Born
  • 11. TheWorld WideWeb Berners-Lee, T., Cailliau, R., Groff, J. F., & Pollermann, B. (1992). World-wide web: The information universe. Internet Research, 2(1), 52-58. 11
  • 12. Computers give us two practical techniques for human-knowledge interface. One is hypertext, in which links between pieces of text (or other media) mimic human association of ideas. The other is text retrieval, which allows associations to be deduced from the content of text pg461 12 TheWorldWideWeb
  • 13. Furthermore, as online information proliferates, an important function is that of third party reviewers, indexers, and overview writers who refer to data they do not actually hold. It is expected that these services will be a key to the control of the information explosion and a valuable asset to the community. pg466 13 TheWorldWideWeb
  • 14. LATE80S-EARLY90S EFTPOS Out of town Shopping The Mobile Phone WINDOWS The Next directory The World Wide Web
  • 16. 16 1995-7 Google 1996 Psion Organiser 1996 Nokia 8110 Banana 9000 Communicator 1999 The Matrix
  • 18. 2001 2002 2003 iPod Google Adwords Quote Me Happy
  • 20. Quote Me Happy 20 2004 240 High Street Branches 1600 Jobs
  • 21. Van den Peol & Leunis (1999) 21 the findings show that the Internet is highly accepted as an information source and reservation device. However, using the Internet for all channel functions (including physical delivery) is evaluated considerably less favorably. Van den Poel, D., & Leunis, J. (1999). Consumer Acceptance of the Internet as a Channel of Distribution. Journal of Business Research, 45(3), 249-256.
  • 22. 2001 2002 2003 2005 2007 iPod Google Adwords Quote Me Happy Google Analytics Facebook iPhone
  • 24. iPhone 24 0 63 125 188 250 2008 2010 2012 2014 2016 iPhone Sales (Millions of Units)
  • 25. 25 L AT E 0 0 S T O N O W Big Data Curation Age of Mobile Age of Social Co-Creation Service Dominant Logic
  • 27. Thank You For Your Time You are too concerned with what was and what will be. There's a saying: Yesterday is history, tomorrow is a mystery, but today is a gift. That is why it is called the present. Oogway to Po under the Peach Tree, Kung Fu Panda (2008)