際際滷

際際滷Share a Scribd company logo

Establishing a consistent social media practice

Tiffani Stephenson
Tiffani Stephenson

For UF/IFAS Extension Agents to establish a consistent social media presence for their users and constituents.

1 of 11
Download to read offline
Establishing a Consistent Social Media Practice Tiffani Stephenson Social Media Communications Manager UF/IFAS Communications tsteph220@ufl.edu 352-273-3569
About Tiffani B.S. in Recreation and Event Management, Univ. of Florida Pursuing M.A. in Mass Communications, Social Media, Univ. of Florida Establishing multimedia communications strategies using traditional and social mediums for branding and visibility
Todays Agenda 4.5 Steps to Social Media Strategy Keep It Real! Tips and Tricks
4.5 Steps to Social Media Strategy 1. Define your goals what are you trying to accomplish? Thought Leadership Establish, Protect or Promote a Brand Build Community or Conduct Service 1a. Get to know your audience Create a buyer persona to understand psychology and habits of ideal consumer
Social Media Strategy (contd) 2. Define your metrics how will you measure your success? Are you broadening your reach? Do you convert awareness to action? 3. Decide on Tactics what actions will help accomplish your goals? Will you use Facebook, Twitter, YouTube, or another outlet? 4. Execute your Strategy! Allocate your resources and budget; assign roles Set 3-month goals to review progress and impact
Keep it Real! Above all else People! Listen to your customers, competitors, and referral partners Relax and interact like a real person Run your posts through the BFF checker (as appropriate) Dont coddle the complainers Make engagement the goal; let your fans shine! Use your community to learn
Tips and Tricks of the Trade Create a Content Calendar for subject matter Find a sweet spot for post frequency Keep posts short! Follow 50+ accounts of similar space Industry leaders/experts, influencers and competitors Branch out from graphics use video and audio where appropriate Proofread each post
Tips and Tricks (contd) Posting Dead Zones Twitter 8pm-8am Facebook 12am-8am LinkedIn 9am-5pm Instagram 12am-8am Tumblr 12am-12pm Pinterest 1-7am, 5-7pm Google+ 6pm-8am Days of the Week for Engagement Varies Follow 5-3-2 plan 5 industry related 3 company related 2 personal in nature Dont be afraid to share out-of- county material
Tips and Tricks (contd) Look for cross-platform promotional opportunities Ask your audience what they are struggling with Build relationships beyond your specific need Separate quantity from quality
QUESTIONS?
Follow Us! @UF_IFAS on Twitter UF IFAS Solutions on Facebook or https://www.facebook.com/UFIFASNews Email: tsteph220@ufl.edu Phone: 352-273-3569

More Related Content

Establishing a consistent social media practice

  • 1. Establishing a Consistent Social Media Practice Tiffani Stephenson Social Media Communications Manager UF/IFAS Communications tsteph220@ufl.edu 352-273-3569
  • 2. About Tiffani B.S. in Recreation and Event Management, Univ. of Florida Pursuing M.A. in Mass Communications, Social Media, Univ. of Florida Establishing multimedia communications strategies using traditional and social mediums for branding and visibility
  • 3. Todays Agenda 4.5 Steps to Social Media Strategy Keep It Real! Tips and Tricks
  • 4. 4.5 Steps to Social Media Strategy 1. Define your goals what are you trying to accomplish? Thought Leadership Establish, Protect or Promote a Brand Build Community or Conduct Service 1a. Get to know your audience Create a buyer persona to understand psychology and habits of ideal consumer
  • 5. Social Media Strategy (contd) 2. Define your metrics how will you measure your success? Are you broadening your reach? Do you convert awareness to action? 3. Decide on Tactics what actions will help accomplish your goals? Will you use Facebook, Twitter, YouTube, or another outlet? 4. Execute your Strategy! Allocate your resources and budget; assign roles Set 3-month goals to review progress and impact
  • 6. Keep it Real! Above all else People! Listen to your customers, competitors, and referral partners Relax and interact like a real person Run your posts through the BFF checker (as appropriate) Dont coddle the complainers Make engagement the goal; let your fans shine! Use your community to learn
  • 7. Tips and Tricks of the Trade Create a Content Calendar for subject matter Find a sweet spot for post frequency Keep posts short! Follow 50+ accounts of similar space Industry leaders/experts, influencers and competitors Branch out from graphics use video and audio where appropriate Proofread each post
  • 8. Tips and Tricks (contd) Posting Dead Zones Twitter 8pm-8am Facebook 12am-8am LinkedIn 9am-5pm Instagram 12am-8am Tumblr 12am-12pm Pinterest 1-7am, 5-7pm Google+ 6pm-8am Days of the Week for Engagement Varies Follow 5-3-2 plan 5 industry related 3 company related 2 personal in nature Dont be afraid to share out-of- county material
  • 9. Tips and Tricks (contd) Look for cross-platform promotional opportunities Ask your audience what they are struggling with Build relationships beyond your specific need Separate quantity from quality
  • 11. Follow Us! @UF_IFAS on Twitter UF IFAS Solutions on Facebook or https://www.facebook.com/UFIFASNews Email: tsteph220@ufl.edu Phone: 352-273-3569