Establishing an ecommerce business in the United Kingdom
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The document provides information for establishing an eCommerce business in the United Kingdom. It discusses that mobile is key in the UK eCommerce landscape. Setting up a UK business costs around £50 initially and annual account filings cost £1500. VAT registration is required once turnover exceeds £85,000. Import duties and licenses may apply to imports. Brands must be registered and meet regulations. Returns and cancellation policies are regulated. The General Data Protection Regulation takes effect in 2018. Brexit effects are uncertain but legal, logistics, and language considerations are important. Marketing should target UK holidays and events.
Establishing an ecommerce business in the United Kingdom
- 1. Establishing an eCommerce business in the United Kingdom http://slideshare.net/darrenratcliffe2
- 2. @wearedigitl http://digitl.agency The UK eCommerce Landscape
- 3. @wearedigitl http://digitl.agency The UK eCommerce Landscape
- 5. @wearedigitl http://digitl.agency What is fuelling this? • Strong economy and good levels of disposable income • Aspirational youth want more products • Low prices and quick delivery challenges the high street
- 6. @wearedigitl http://digitl.agency Setting up a UK Business • Costs start at £50 (₺250) • You will need to file accounts each year which will cost around £1500 (₺10,000) • HMRC (the tax man) will be strict on you posting your financial updates to them
- 7. @wearedigitl http://digitl.agency Sales Tax Registration • Known as VAT, the tax rate is 20% on sales • There are exclusions, but this is rare • Registration is required when your turnover exceeds £85,000 • You can voluntarily register for VAT sooner • There can be penalties and fines
- 8. @wearedigitl http://digitl.agency Customs and Duties • Most important imports are vehicle parts; clothing and machinery • Clothing (for example) is 4% import duty • You may need an import licence for your products • Customers won’t like any import charges, expected or not • http://gov.uk has all the information you will need
- 9. @wearedigitl http://digitl.agency Brand Protection • Culturally in the UK, there will be concern over authenticity • Trading Standards are similar to Consumer Arbitrator Committee • You can register your Turkish brands with the IPO • The cost will be from £200 (₺1,000) • You will need an address from within the EU • Some products will need the CE mark
- 10. @wearedigitl http://digitl.agency Distance Selling Regulations • Cancel orders with no reason 7 days after delivery • Goods must match the descriptions given • You need a clear cancellation and returns policy • The cost of basic returns should be covered by the retailer
- 11. @wearedigitl http://digitl.agency GPDR • New EU law takes effect in May 2018 • Could get a warning or unintentional breaches • Maximum fine is €20m or 4% of turnover • Make sure you can prove customers have signed up for marketing updates and communications
- 14. @wearedigitl http://digitl.agency Nobody has a clue!! (even her)
- 15. @wearedigitl http://digitl.agency The Three L’s • Legal • Logistics • Language
- 17. @wearedigitl http://digitl.agency Logistics • Amazon offer same-day delivery • Many large retailers will deliver next day • Over 48 hours will pose a problem for customers
- 18. @wearedigitl http://digitl.agency Logistics • Home deliveries still the most popular choice • “Click and Collect” is growing in popularity • Collection lockers offer convenience • Customers will often expect free delivery regardless of speed • Parts of the UK are tough to reach
- 22. @wearedigitl http://digitl.agency Marketing your products • Jan 1st - New Years Sales • Feb 14th - Valentines Day • March 26th - Mothers Day • April 1st - April Fools Day • April 14th - Easter • May 1st & 29th - Bank Holidays • June 18th - Fathers Day • July 21st - Summer • August 28th - Bank Holiday • October 31st Halowe’en • November 24th - Black Friday • November 27th - Cyber Monday • December 25th - Christmas
- 27. @wearedigitl http://digitl.agency Teşekkür ederim! @webdarren // darren@digitl.agency http://slideshare.net/darrenratcliffe2