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Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help You Find Opportunities

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R
Rejoice Ojiaku

As a firm believer in the benefits of a personal brand, this deck will cover how you can nail your own personal branding, walking you through how I built my brand and used it to progress in my career.

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Internal | © All rights reserved “Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help You Find Opportunities
Internal REJOICE OJIAKU (she/her) Content Strategist / Co-Founder of B-DigitalUK BACKGROUND • 28 years Old • BSc(Hons) IT Management for Business • MSc Marketing • Speaker (#WLSS, #BrightonSEO, #WTSFest, Noisy Little Monkey, Girls In Marketing..etc) • Award Winning Diversity & Inclusion Advocate • Award Show Judge • #TwitterSpaces Co-Host of #BlackInTheWorkspace
Internal 01 04 02 03 What Is Personal Branding? How about on social media? Why Is It Important? Steps to build Personal Branding? AGENDA 05 Finding Opportunities 06 Final Takeaways
Internal Get you thinking about your personal brand Provide guided steps on how to build your personal brand Show how to use your personal brand for opportunities Leave you with practical takeaways OBJECTIVES
PERSONAL BRANDING?
Internal DEFINITION …process of creating a brand identity for a person or a company.
Internal 6 TYPES OF PERSONAL BRAND The Altruist The Careerist The Hipster The Boomerang The Connector The Selective
Internal The Altruist The Careerist The Hipster individuals who are highly recognised for their commitment to helping others. These are people who not only dedicate themselves in terms of actions, but also with regard being mindful with their personal relationships. those who are have shown a preference for professional advancement above all other personal achievements. More often associated with business-related networks such as LinkedIn, careerists constantly share information that will raise their status in their industry. recognized subculture of progressive individuals who embrace individuality above all else. A hipster is also a person who likes to try things first and share them with others. For them, sharing is seen as an essential part of their existence. THE TYPES IN DETAIL
Internal The Boomerang The Connector The Selective refers to people who share content and generate interactions simply to create discord through controversy. In many cases, they don’t necessarily agree with the content-choosing to pass on the information for the potential of being seen as provocative. people who pride themselves on their ability to bring people together. These are usually the individuals who are well connected and openly use their network to unite. Typically creative, they obtain validation and satisfaction through others. a person that only shares information with specific people. They usually carefully curate information based on general needs and interests of the target audience. They’re largely known as being resourceful. THE TYPES IN DETAIL
IMPORTANT?
Internal IMPRESSION AND PERSONALITY Because people's attention spans are increasingly getting shorter, it is more crucial than ever to leave an impression.
Internal Helps Stand Out Leads to Opportunity Building Trust Online Visibility 4 REASONS FOR PERSONAL BRANDING
TO TAKE?
Internal STEP 1 ● What drives me? ● In what areas do I excel? ● What work drains my energy? What work fuels me? ● What settings do I work best in? ● What industries do I find interesting? ● What impact do I want to have? FIGURE OUT WHO YOU ARE Top Tip: If unsure how to answer these, ask those around you
Internal STEP 2 ● Understand your strengths ○ Determining what you do better than most anyone else lays the foundation for your unique value proposition ● Talk the talk ○ Share your expertise and highlight your achievements. DETERMINE YOUR VALUE PROPOSITION
Internal Although it is excellent to be aware of your strengths, they are useless if not used. Although diligence is a virtue, not all diligent people are also outgoing, jovial, and agreeable. Your skills and these personality qualities work together to further set you apart from the competition. It's probably a special mix that works nicely for you. What aspects of you came together to be successful Apart from skills, what else made you accomplish what you did? BE SPECIFIC IN YOUR ANSWERS FIGURE OUT HOW IT WILL HELP YOU THRIVE DON’T FORGET YOUR PERSONALITY TURNING THINGS INTO A VALUE PROPOSITION
Internal STEP 3 ● Determine your niche ○ choose broad topics that interest you to start with. Then, reduce it by at least three times. ● Where are your audience located ○ Rather than choosing a random platform, go to where your audience is and start there. Be tactical DEFINE AND KNOW YOUR AUDIENCE
Internal BENEFITS OF PICKING A NICHE Less competition Targeted expertise Improved engagement You have a lot more of a chance to succeed and stand out by doing this. Years may pass while you hone your skills in a wide subject, but you can advance far more swiftly in a specific subject Despite the allure of trying to reach a broad audience, conversing with a smaller, more focused group of people is more fruitful.
Internal STEP 4 ● Website ● Twitter ● LinkedIn ● Instagram ● TikTok OPTIMIZE YOUR PERSONAL WEBSITE AND SOCIAL PROFILES Top Tip: It's time to create one if you don't already have one. Although there are free website builders available, you might want to think about getting a domain and web hosting package.
Internal STEP 5 Planning and intention are necessary for producing good content. When planning your material, ask yourself, "Would this be helpful to me? Can this be done? ADD VALUE TO YOUR AUDIENCE Top Tip: Never accept hollow words or clichéd advice. Give your readers information that will genuinely improve their life.
Internal STEP 6 Make a space where people may interact with you and one another and get to know each other BUILD A COMMUNITY
Internal WAYS TO START COMMUNITY BUILDING? To start building a community, consider these: Facebook LinkedIn Twitter groups Meetups Webinars Podcasts Newsletters
SOCIAL MEDIA?
Internal REMEMBER…STEP 4 ● Website ● Twitter ● LinkedIn ● Instagram ● TikTok OPTIMIZE YOUR PERSONAL WEBSITE AND SOCIAL PROFILES Top Tip: It's time to create one if you don't already have one. Although there are free website builders available, you might want to think about getting a domain and web hosting package.
Internal LINKEDIN The Basics ● All sections of our profile should be filled out ● Strategically add in your skills ● Use keywords that fit your brand ● Ensure a headshot of you is used The Engaging ● Leave 3-6 genuine or insightful comments ● Ensure you make one meaningful connection a day ● Post once a day
Internal TWITTER The Basics ● Your niche should be clear within your bio ● Include hashtags within your bio ● Ensure a picture of you is used and you have a banner ● Utilise Twitter Professional Categories The Engaging ● Engage with hashtags ● Make meaningful connections through followers ● Consistency is KEY! ● Create and follow lists.
Internal INSTAGRAM The Basics ● Your niche should be clear within your bio ● Include hashtags within your bio ● Ensure a picture of you is used ● Include any links of relevance in your bio The Engaging ● Engage with comments and hashtags ● Make use of highlights through stories ● Consistency is KEY! ● Reels are your friend
Internal How to optimise your personal website?
Internal ON YOUR PERSONAL WEBSITE You want to include the following ● About You -Interests, education, aspirations ● Past experience - include relevant accomplishment linked to niche ● Links to Socials ● Logo or Headshot of you - it can be professional or show a bit of your personality ● Testimonials - what have your audience said about you ● Clear call-to-actions - what do you want people to do after learning all these things about you
OPPORTUNITIES
Internal HOW TO FIND OPPORTUNITIES Simply put yourself out there to be available for new opportunities Networking in person and making your personal brand known Subscribe to Niche specific newsletters
Internal Twitter spaces Guest Blogging Podcast Features Speaking at Events Mentoring / Being Mentored OPPORTUNITIES TO TARGET…
THE
Internal DO ALL YOUR SOCIAL MEDIA PROFILES LOOK CONSISTENT? Keep in mind to appropriately optimise your social media networks.
Internal ARE YOU SHARING YOUR JOURNEY? Bring your audience along for the ride by acting authentically.
Internal HAVE YOU JOINED GROUPS/COMMUNITIES/LISTS? It's crucial to establish relationships with others and surround yourself with like-minded individuals.
Internal ARE YOU ENGAGING WITH YOUR AUDIENCE? You want your audience to get the impression that you value their feedback and are eager to share your knowledge with them.
Internal HOW ARE YOU MAKING AN IMPACT? In the long term, maintaining a positive outlook and giving back to others can only support the healthy growth of your brand. …it should be your legacy
Internal HOW SCARED ARE YOU OF FAILING? “I think it’s important to have a good hard failure when you’re young. I learned a lot out of that. Because it makes you kind of aware of what can happen to you. ” - Walt Disney Nothing is ever as terrifying as not trying at all.
Internal ARE OTHERS ABLE TO TELL YOUR STORY? "Personal branding is the story people tell about you when you're not in the room." - Jessie Maltin, co-host of Maltin On Movies The best PR is by word of mouth.
Internal ARE YOU LIVING YOUR BRAND? “Your personal brand should follow you everywhere you go. It needs to be an authentic manifestation of who you are and amplify what you believe.” - Tim Salau (community builder and founder of Mentors & Mentees) In light of this, your personal brand should reflect not only your professional accomplishments but also your values.
Internal ARE YOU DOCUMENTING YOUR ACCOMPLISHMENTS? In order to maintain credibility, you must share the real results of your hard work with your audience in order to be recognised as an authority.
FOLKS!
Internal WHERE YOU CAN FIND ME PERSONAL SOCIALS Twitter: https://twitter.com/RejiYates LinkedIn: www.linkedin.com/in/rejoiceojiaku ݺߣshare: /RejoiceOjiaku B-DIGITALUK SOCIALS: Liinks: https://www.liinks.co/bdigitaluk
Internal THANK YOU

More Related Content

Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help You Find Opportunities

  • 2. Internal | © All rights reserved “Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help You Find Opportunities
  • 3. Internal REJOICE OJIAKU (she/her) Content Strategist / Co-Founder of B-DigitalUK BACKGROUND • 28 years Old • BSc(Hons) IT Management for Business • MSc Marketing • Speaker (#WLSS, #BrightonSEO, #WTSFest, Noisy Little Monkey, Girls In Marketing..etc) • Award Winning Diversity & Inclusion Advocate • Award Show Judge • #TwitterSpaces Co-Host of #BlackInTheWorkspace
  • 4. Internal 01 04 02 03 What Is Personal Branding? How about on social media? Why Is It Important? Steps to build Personal Branding? AGENDA 05 Finding Opportunities 06 Final Takeaways
  • 5. Internal Get you thinking about your personal brand Provide guided steps on how to build your personal brand Show how to use your personal brand for opportunities Leave you with practical takeaways OBJECTIVES
  • 7. Internal DEFINITION …process of creating a brand identity for a person or a company.
  • 8. Internal 6 TYPES OF PERSONAL BRAND The Altruist The Careerist The Hipster The Boomerang The Connector The Selective
  • 9. Internal The Altruist The Careerist The Hipster individuals who are highly recognised for their commitment to helping others. These are people who not only dedicate themselves in terms of actions, but also with regard being mindful with their personal relationships. those who are have shown a preference for professional advancement above all other personal achievements. More often associated with business-related networks such as LinkedIn, careerists constantly share information that will raise their status in their industry. recognized subculture of progressive individuals who embrace individuality above all else. A hipster is also a person who likes to try things first and share them with others. For them, sharing is seen as an essential part of their existence. THE TYPES IN DETAIL
  • 10. Internal The Boomerang The Connector The Selective refers to people who share content and generate interactions simply to create discord through controversy. In many cases, they don’t necessarily agree with the content-choosing to pass on the information for the potential of being seen as provocative. people who pride themselves on their ability to bring people together. These are usually the individuals who are well connected and openly use their network to unite. Typically creative, they obtain validation and satisfaction through others. a person that only shares information with specific people. They usually carefully curate information based on general needs and interests of the target audience. They’re largely known as being resourceful. THE TYPES IN DETAIL
  • 12. Internal IMPRESSION AND PERSONALITY Because people's attention spans are increasingly getting shorter, it is more crucial than ever to leave an impression.
  • 13. Internal Helps Stand Out Leads to Opportunity Building Trust Online Visibility 4 REASONS FOR PERSONAL BRANDING
  • 15. Internal STEP 1 ● What drives me? ● In what areas do I excel? ● What work drains my energy? What work fuels me? ● What settings do I work best in? ● What industries do I find interesting? ● What impact do I want to have? FIGURE OUT WHO YOU ARE Top Tip: If unsure how to answer these, ask those around you
  • 16. Internal STEP 2 ● Understand your strengths ○ Determining what you do better than most anyone else lays the foundation for your unique value proposition ● Talk the talk ○ Share your expertise and highlight your achievements. DETERMINE YOUR VALUE PROPOSITION
  • 17. Internal Although it is excellent to be aware of your strengths, they are useless if not used. Although diligence is a virtue, not all diligent people are also outgoing, jovial, and agreeable. Your skills and these personality qualities work together to further set you apart from the competition. It's probably a special mix that works nicely for you. What aspects of you came together to be successful Apart from skills, what else made you accomplish what you did? BE SPECIFIC IN YOUR ANSWERS FIGURE OUT HOW IT WILL HELP YOU THRIVE DON’T FORGET YOUR PERSONALITY TURNING THINGS INTO A VALUE PROPOSITION
  • 18. Internal STEP 3 ● Determine your niche ○ choose broad topics that interest you to start with. Then, reduce it by at least three times. ● Where are your audience located ○ Rather than choosing a random platform, go to where your audience is and start there. Be tactical DEFINE AND KNOW YOUR AUDIENCE
  • 19. Internal BENEFITS OF PICKING A NICHE Less competition Targeted expertise Improved engagement You have a lot more of a chance to succeed and stand out by doing this. Years may pass while you hone your skills in a wide subject, but you can advance far more swiftly in a specific subject Despite the allure of trying to reach a broad audience, conversing with a smaller, more focused group of people is more fruitful.
  • 20. Internal STEP 4 ● Website ● Twitter ● LinkedIn ● Instagram ● TikTok OPTIMIZE YOUR PERSONAL WEBSITE AND SOCIAL PROFILES Top Tip: It's time to create one if you don't already have one. Although there are free website builders available, you might want to think about getting a domain and web hosting package.
  • 21. Internal STEP 5 Planning and intention are necessary for producing good content. When planning your material, ask yourself, "Would this be helpful to me? Can this be done? ADD VALUE TO YOUR AUDIENCE Top Tip: Never accept hollow words or clichéd advice. Give your readers information that will genuinely improve their life.
  • 22. Internal STEP 6 Make a space where people may interact with you and one another and get to know each other BUILD A COMMUNITY
  • 23. Internal WAYS TO START COMMUNITY BUILDING? To start building a community, consider these: Facebook LinkedIn Twitter groups Meetups Webinars Podcasts Newsletters
  • 25. Internal REMEMBER…STEP 4 ● Website ● Twitter ● LinkedIn ● Instagram ● TikTok OPTIMIZE YOUR PERSONAL WEBSITE AND SOCIAL PROFILES Top Tip: It's time to create one if you don't already have one. Although there are free website builders available, you might want to think about getting a domain and web hosting package.
  • 26. Internal LINKEDIN The Basics ● All sections of our profile should be filled out ● Strategically add in your skills ● Use keywords that fit your brand ● Ensure a headshot of you is used The Engaging ● Leave 3-6 genuine or insightful comments ● Ensure you make one meaningful connection a day ● Post once a day
  • 27. Internal TWITTER The Basics ● Your niche should be clear within your bio ● Include hashtags within your bio ● Ensure a picture of you is used and you have a banner ● Utilise Twitter Professional Categories The Engaging ● Engage with hashtags ● Make meaningful connections through followers ● Consistency is KEY! ● Create and follow lists.
  • 28. Internal INSTAGRAM The Basics ● Your niche should be clear within your bio ● Include hashtags within your bio ● Ensure a picture of you is used ● Include any links of relevance in your bio The Engaging ● Engage with comments and hashtags ● Make use of highlights through stories ● Consistency is KEY! ● Reels are your friend
  • 29. Internal How to optimise your personal website?
  • 30. Internal ON YOUR PERSONAL WEBSITE You want to include the following ● About You -Interests, education, aspirations ● Past experience - include relevant accomplishment linked to niche ● Links to Socials ● Logo or Headshot of you - it can be professional or show a bit of your personality ● Testimonials - what have your audience said about you ● Clear call-to-actions - what do you want people to do after learning all these things about you
  • 32. Internal HOW TO FIND OPPORTUNITIES Simply put yourself out there to be available for new opportunities Networking in person and making your personal brand known Subscribe to Niche specific newsletters
  • 33. Internal Twitter spaces Guest Blogging Podcast Features Speaking at Events Mentoring / Being Mentored OPPORTUNITIES TO TARGET…
  • 34. THE
  • 35. Internal DO ALL YOUR SOCIAL MEDIA PROFILES LOOK CONSISTENT? Keep in mind to appropriately optimise your social media networks.
  • 36. Internal ARE YOU SHARING YOUR JOURNEY? Bring your audience along for the ride by acting authentically.
  • 37. Internal HAVE YOU JOINED GROUPS/COMMUNITIES/LISTS? It's crucial to establish relationships with others and surround yourself with like-minded individuals.
  • 38. Internal ARE YOU ENGAGING WITH YOUR AUDIENCE? You want your audience to get the impression that you value their feedback and are eager to share your knowledge with them.
  • 39. Internal HOW ARE YOU MAKING AN IMPACT? In the long term, maintaining a positive outlook and giving back to others can only support the healthy growth of your brand. …it should be your legacy
  • 40. Internal HOW SCARED ARE YOU OF FAILING? “I think it’s important to have a good hard failure when you’re young. I learned a lot out of that. Because it makes you kind of aware of what can happen to you. ” - Walt Disney Nothing is ever as terrifying as not trying at all.
  • 41. Internal ARE OTHERS ABLE TO TELL YOUR STORY? "Personal branding is the story people tell about you when you're not in the room." - Jessie Maltin, co-host of Maltin On Movies The best PR is by word of mouth.
  • 42. Internal ARE YOU LIVING YOUR BRAND? “Your personal brand should follow you everywhere you go. It needs to be an authentic manifestation of who you are and amplify what you believe.” - Tim Salau (community builder and founder of Mentors & Mentees) In light of this, your personal brand should reflect not only your professional accomplishments but also your values.
  • 43. Internal ARE YOU DOCUMENTING YOUR ACCOMPLISHMENTS? In order to maintain credibility, you must share the real results of your hard work with your audience in order to be recognised as an authority.
  • 45. Internal WHERE YOU CAN FIND ME PERSONAL SOCIALS Twitter: https://twitter.com/RejiYates LinkedIn: www.linkedin.com/in/rejoiceojiaku ݺߣshare: /RejoiceOjiaku B-DIGITALUK SOCIALS: Liinks: https://www.liinks.co/bdigitaluk