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Estrategies community

Lee Schlenker
Lee Schlenker

This document discusses a course that explores the link between strategy and information technology. The objectives are to analyze the foundations of business information systems, apply these analyses to explore the strategic impact of information technology today, and develop associated concepts and applications in the context of student work. Key topics covered include ERP processes, web services, social business networks, and community management.

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息2013 LHST sarl Introduction 息2016 L. SCHLENKER Community November 2017 http://Dsign4.biz E-Strategies
息2013 LHST sarl 2 The objective of this course explore the link between strategy and information technology 息2016 LHST sarl Administration Analyze the foundations of business information systems Apply these analyiss to explore the strategic impact of information technology today Develop the associated concepts and applications in the context of each students work Transpose these concepts and applications in a small group project In this module , you will
息2013 LHST sarl Focus Improve Knowledge Leverage Measure ERP Processes Explicit Transactions Efficiency Web Services Relationships Implicit Interactions Effectiveness Social Business Networks Embedded Engagement Innovation Community Management Community Emerging Platform Proximity What is our organizational focus? What are we trying to improve? What knowledge do we need to capture? What can we leverage to improve the system? How will we measure the results? What story are we trying to tell? Technology
息2013 LHST sarl Organizational rigidity Organic growth Clearly defined functions Connectivity is the key Organizational boundaries Boundaries are thin and permeable Corporate strategy Strategy is in the network Product development cycle Solution selling Introduction
息2013 LHST sarl Telecommunications Textiles Medicine Leisure Automobile Household appliances Separation, alignment, cohesion Leading the flock Challenges
息2013 LHST sarl Your search history Your search trends Your contacts Your location Your interests and demographics www.google.com/dashboard 息2014 L. SCHLENKER Inputs
息2013 LHST sarl Community Management http://baieurope.com Design a community Rather than a Website 息2016 LHST sarl
息2013 LHST sarl Integrated Community Management Conversations that make sense PEOPLE Dynamic profiles of all your people, with info captured from anywhere. Includes followups & targeting. WEBSITE Multiple page types & user profiles. Build custom responsive designs using NationBuilder Theme Sync. SALES Customizable finance pages with goal tracking, social sharing and personal fundraising COMMUNICATIONS Email & text blasting, free phone number with voicemail, and deeply integrated social media. 息2016 LHST sarl
息2013 LHST sarl The Customer Experience WEBSITE MEMBER DATABASE COMMUNICATIONS FINANCES 息2016 LHST sarl Currently 9600 prospects
息2013 LHST sarl A 360 degree view of each participant The Customer Journey FINANCES 息2016 LHST sarl PROCESS PROFILE RESULTS
息2013 LHST sarl The assumption of order The assumption of rational choice The assumption of intentional capacity The assumption of identity Community
息2013 LHST sarl Blind trust "Seeing is believing" Trustworthiness Personal or product based reputation Contextual trust What works in a special context Referred trust Relying on the opinions of those we admire Vanessa Hall - The Truth About Trust in Business Trust in a Virtual World Challenges
息2013 LHST sarl 息2006 LHST sarl Culture Form of individual or collective representation Culture isnt a thing but a process Cultural change is a change in representations By applying the concepts and principles of complexity thinking we can gain a new understanding of business culture Culture Challenges
息2013 LHST sarl 息2006 LHST sarl Peer to peer banking Zopa categorizes borrower credit grades; lenders then make offers, borrowers agree to aggegrate rate.. Zopa distributes the money, completes the legal paperwork, performing identity/credit checks, and enforces collections. Zopa mitigates risk for lenders, optimizes market offer for borrowers Zopas repayment rate is currently 99.35 per cent Zopa Introduction
息2013 LHST sarl The Social Network Linked-in Linked in Case Studies
息2013 LHST sarl Storyboarding Case Studies Define the storyline Visualize the structure Focus on the added value
息2013 LHST sarl Storyboardthat.com Sotryboard the conflict, resources, roadmap and happy end Focus on the added value of your work Storyboarding Case Studies

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Estrategies community

  • 1. 息2013 LHST sarl Introduction 息2016 L. SCHLENKER Community November 2017 http://Dsign4.biz E-Strategies
  • 2. 息2013 LHST sarl 2 The objective of this course explore the link between strategy and information technology 息2016 LHST sarl Administration Analyze the foundations of business information systems Apply these analyiss to explore the strategic impact of information technology today Develop the associated concepts and applications in the context of each students work Transpose these concepts and applications in a small group project In this module , you will
  • 3. 息2013 LHST sarl Focus Improve Knowledge Leverage Measure ERP Processes Explicit Transactions Efficiency Web Services Relationships Implicit Interactions Effectiveness Social Business Networks Embedded Engagement Innovation Community Management Community Emerging Platform Proximity What is our organizational focus? What are we trying to improve? What knowledge do we need to capture? What can we leverage to improve the system? How will we measure the results? What story are we trying to tell? Technology
  • 4. 息2013 LHST sarl Organizational rigidity Organic growth Clearly defined functions Connectivity is the key Organizational boundaries Boundaries are thin and permeable Corporate strategy Strategy is in the network Product development cycle Solution selling Introduction
  • 6. 息2013 LHST sarl Your search history Your search trends Your contacts Your location Your interests and demographics www.google.com/dashboard 息2014 L. SCHLENKER Inputs
  • 7. 息2013 LHST sarl Community Management http://baieurope.com Design a community Rather than a Website 息2016 LHST sarl
  • 8. 息2013 LHST sarl Integrated Community Management Conversations that make sense PEOPLE Dynamic profiles of all your people, with info captured from anywhere. Includes followups & targeting. WEBSITE Multiple page types & user profiles. Build custom responsive designs using NationBuilder Theme Sync. SALES Customizable finance pages with goal tracking, social sharing and personal fundraising COMMUNICATIONS Email & text blasting, free phone number with voicemail, and deeply integrated social media. 息2016 LHST sarl
  • 9. 息2013 LHST sarl The Customer Experience WEBSITE MEMBER DATABASE COMMUNICATIONS FINANCES 息2016 LHST sarl Currently 9600 prospects
  • 10. 息2013 LHST sarl A 360 degree view of each participant The Customer Journey FINANCES 息2016 LHST sarl PROCESS PROFILE RESULTS
  • 11. 息2013 LHST sarl The assumption of order The assumption of rational choice The assumption of intentional capacity The assumption of identity Community
  • 12. 息2013 LHST sarl Blind trust "Seeing is believing" Trustworthiness Personal or product based reputation Contextual trust What works in a special context Referred trust Relying on the opinions of those we admire Vanessa Hall - The Truth About Trust in Business Trust in a Virtual World Challenges
  • 13. 息2013 LHST sarl 息2006 LHST sarl Culture Form of individual or collective representation Culture isnt a thing but a process Cultural change is a change in representations By applying the concepts and principles of complexity thinking we can gain a new understanding of business culture Culture Challenges
  • 14. 息2013 LHST sarl 息2006 LHST sarl Peer to peer banking Zopa categorizes borrower credit grades; lenders then make offers, borrowers agree to aggegrate rate.. Zopa distributes the money, completes the legal paperwork, performing identity/credit checks, and enforces collections. Zopa mitigates risk for lenders, optimizes market offer for borrowers Zopas repayment rate is currently 99.35 per cent Zopa Introduction
  • 15. 息2013 LHST sarl The Social Network Linked-in Linked in Case Studies
  • 16. 息2013 LHST sarl Storyboarding Case Studies Define the storyline Visualize the structure Focus on the added value
  • 17. 息2013 LHST sarl Storyboardthat.com Sotryboard the conflict, resources, roadmap and happy end Focus on the added value of your work Storyboarding Case Studies