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Ethans media question 2

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Ethan Jones
Ethan Jones

The combination of the documentary, radio trailer, and print advert for "Britain's Butties" were effective in promoting the documentary. Several elements were used across multiple products to tie them together, including the title of the documentary, background music, voice over, vox pops from the documentary, and the tagline "Another One Bites The Crust." Using consistent elements made the promotional campaign look more professional and organized while also creating familiarity for the audience across the different media.

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Q2. HOW EFFECTIVE IS THE COMBINATION OF YOUR MEDIA PRODUCT AND ANCILLARY TEXTS? ETHAN JONES
ALL PRODUCT COMBINATION All three products mentions the title of our documentary Britain's Butties This shows the Audience all three products are linked. Using all three of these products and linking them together makes my overall campaign look more professional as it is more organised.
MAIN PRODUCT AND RADIO TRAILER The title is mentioned in both products Britain's Butties The background music Rule Britannia heard in the radio Advert is also used as a background music for the opening sequence of our main product. It is memorable and catchy and it is also related to the title and theme of our documentary. The voice over used for the radio advert is also the voice over for the documentary. This brings a sense of familiarity to the audience and conveys the link between the two. It also emphasises the professionalism of the documentary. The vox pops used ion the documentary are also used in the radio ad. This links the two again.
PRINT ADVERT AND RADIO TRAILER Both the radio trailer and print advert use our tag line Another One Bites The Crust this was a good combination as it links the two adverts together and viewers/Listeners will pick up on that and it ties them both together nicely. Our tagline is catchy and memorable Another feature on both the print advert and radio trailer is the scheduling information. This was a crucial feature as it gave the audience the time and place the documentary is on.

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Ethans media question 2

  • 1. Q2. HOW EFFECTIVE IS THE COMBINATION OF YOUR MEDIA PRODUCT AND ANCILLARY TEXTS? ETHAN JONES
  • 2. ALL PRODUCT COMBINATION All three products mentions the title of our documentary Britain's Butties This shows the Audience all three products are linked. Using all three of these products and linking them together makes my overall campaign look more professional as it is more organised.
  • 3. MAIN PRODUCT AND RADIO TRAILER The title is mentioned in both products Britain's Butties The background music Rule Britannia heard in the radio Advert is also used as a background music for the opening sequence of our main product. It is memorable and catchy and it is also related to the title and theme of our documentary. The voice over used for the radio advert is also the voice over for the documentary. This brings a sense of familiarity to the audience and conveys the link between the two. It also emphasises the professionalism of the documentary. The vox pops used ion the documentary are also used in the radio ad. This links the two again.
  • 4. PRINT ADVERT AND RADIO TRAILER Both the radio trailer and print advert use our tag line Another One Bites The Crust this was a good combination as it links the two adverts together and viewers/Listeners will pick up on that and it ties them both together nicely. Our tagline is catchy and memorable Another feature on both the print advert and radio trailer is the scheduling information. This was a crucial feature as it gave the audience the time and place the documentary is on.