Ethical Consumer May 13th
1 like583 views
The document discusses the Canadian ethical consumer landscape, highlighting a growing recognition of climate change as a serious concern among certain demographics, notably urban women over 35. It presents the 3SC trend map, categorizing consumers based on their values, attitudes towards consumption, and varying degrees of connection to both ethical and materialistic ideals. The content explores the tensions between individualism and conformity, consumer skepticism towards businesses, and the evolving motivations behind consumer choices in Canada.
1 of 18
Ad
Recommended
Environmental racism
Environmental racismRisalat Consultants International LLC
油
The document discusses environmental racism, highlighting that marginalized communities, particularly people of color, face disproportionate exposure to environmental hazards due to socioeconomic factors, discrimination, and corporate practices prioritizing profits. It outlines various causes of environmental injustice, including institutional discrimination and the exploitation of lower environmental standards in developing countries. The document advocates for recognition of the problem and urges investment in equitable solutions and eco-friendly technologies to combat environmental inequalities.Spain is different
Spain is differentpaumove
油
Spain is different from other countries in some way, but the document does not provide enough information to understand how or why. It states that Spain is different but does not elaborate further.Fair trade
Fair tradekhulna university
油
This document provides an overview of fair trade, including its history, principles, organizations, certification, and impact. Some key points:
- Fair trade began in the 1940s-50s with religious groups selling handicrafts from developing countries. It grew as a movement in the 1960s focusing on more equitable trading conditions.
- Fair trade aims to offer better prices and trading conditions for marginalized producers and promote sustainable development. It is guided by 10 principles including paying a fair price, no child/forced labor, gender equity, and environmental protection.
- Major fair trade organizations include Fairtrade International, World Fair Trade Organization (WFTO), and networks of European worldshops and fair trade associations. Products are certified byProduct Matching in Today's Markets: Insights into Todays' Realities & Opport...
Product Matching in Today's Markets: Insights into Todays' Realities & Opport...Anna Pollock
油
This document discusses product matching in today's markets and insights into marketplace realities and opportunities. It notes that the tourism industry has traditionally borrowed its operating model from manufacturing, with a focus on standardized, packaged products and targeting consumers. However, there is now a shift towards more meaningful and transformative travel experiences that value local communities and authentic experiences over mass tourism. The document advocates for a mindset shift towards viewing places as unique living systems and hosts as agents of transformation, in order to move from a product-centric approach to one focused on place.Who Cares? Exploring Consumer Attitudes toward Sustainability
Who Cares? Exploring Consumer Attitudes toward SustainabilityJim Jubelirer
油
This document discusses consumer attitudes toward sustainability. It summarizes several studies and reports on environmental literacy, consumer segments related to sustainability, and values around health, local and social responsibility. Key findings include that while many consumers claim to care about sustainability, far fewer translate this into behaviors. Most Americans have low environmental knowledge. Marketing efforts are better focused on mid-level consumers who are more open to mainstream firms' sustainability efforts.Thinking Differently for the Future
Thinking Differently for the FutureDonegal Local Enterprise Office
油
The document discusses societal trends projected for 2015 and beyond, emphasizing the importance of sustainability, empathy in leadership, and emotional consumption. It outlines key drivers such as technology convergence, co-creation, and the emergence of a 'no age' society, which reflect changing consumer values and behaviors. The conclusion highlights the need for businesses to be people-centric and empower individuals to create meaningful connections and products in a complex and evolving landscape.Cosmethica Conf2009
Cosmethica Conf2009Michel Gutsatz
油
This document discusses the rise of green living as a new positive collective ideal shaping consumer expectations and behavior in the 21st century. It outlines 5 major consumer trends, barriers to green living adoption, and strategies for companies to address changing consumer values around health, transparency, social responsibility and environmental protection. Specifically, companies must understand and respect 4 core values of green living: respect, transparency, commitment and education to build trust and meet rising consumer standards.What makes people tick? | Psychology of communications | Conference | 29 June...
What makes people tick? | Psychology of communications | Conference | 29 June...CharityComms
油
The document presents insights from over 50 years of international research by Cultural Dynamics Strategy & Marketing Ltd., focusing on various cultural values and their classifications among different societal segments, such as pioneers, prospectors, and settlers. It summarizes a comprehensive analysis based on the 2016 Euro-values survey, which examines over 900 scales among representative adult samples across five countries. The research includes categories like values modes, social value groups, and consumer behaviors, enhancing understanding of different cultural dynamics.What makes people tick? | Psychology of communications conference | 28 June 2018
What makes people tick? | Psychology of communications conference | 28 June 2018CharityComms
油
The document discusses the findings of Cultural Dynamics Strategy & Marketing Ltd. based on extensive international research over many years, focusing on the values, aspirations, and behaviors of different social groups termed as pioneers, prospectors, and settlers. It includes various metrics such as values modes, social groups, and emotional drivers impacting consumer behavior. Additionally, it emphasizes the importance of appealing to a wider audience and making environmental consciousness attractive across demographic lines.Marketing moet zichzelf opnieuw uitvinden. Tex Gunning
Marketing moet zichzelf opnieuw uitvinden. Tex Gunningbossch00
油
The document discusses the changing landscape for marketing and consumers. It argues that traditional marketing tools are no longer effective as consumers seek brands that provide meaning, belonging, and leadership. The world is facing major issues like wealth inequality, health crises, and environmental threats. Consumers increasingly demand that brands address social and environmental problems. The trends indicate consumer concern will become consumer demand for brands that care about people and planer. The new marketing toolbox must help create meaning in people's lives, a sense of community, and provide leadership through their values.Research Panel: Untangling the Consumer Attitude/Behavior Gap
Research Panel: Untangling the Consumer Attitude/Behavior GapSustainable Brands
油
The research panel discusses the gap between consumer attitudes and behaviors towards sustainability, focusing on global consumer insights from countries like the UK, Germany, and the USA. Key findings reveal that a significant portion of the population feels a moral responsibility to consume less for environmental benefits, yet materialism and the happiness derived from shopping persist as common sentiments. Moreover, companies are increasingly scrutinized on their environmental practices and must meet evolving consumer expectations for responsible behavior.Business Activism by Jo Hunter
Business Activism by Jo Hunter PerthGreenDrinks
油
The document discusses using business as a catalyst for change through business activism and aligning corporate values with social and environmental goals. It describes the author's journey of leaving corporate marketing to start a values-aligned consulting business focused on strategic planning to help organizations improve their performance and contribution to society. The business model is based on authentic purpose, altruism, and forming networks among individuals and groups pursuing common social and environmental causes.Business Activism
Business ActivismPollenStrategy
油
The document discusses using business as a catalyst for change through business activism and aligning corporate values with social and environmental goals. It describes the author's journey of leaving corporate marketing to start a values-aligned consulting business focused on strategic planning to help organizations improve their performance and contribution to society. The business model is based on authentic purpose, altruism, and creating shared value. Examples are given of companies that have realigned their operations around sustainability and positive social impact.The Consumer Study: From Marketing to Mattering, Generating Business Value by...
The Consumer Study: From Marketing to Mattering, Generating Business Value by...Sustainable Brands
油
The UN Global Compact-Accenture CEO Study on sustainability surveys 30,000 consumers worldwide to assess expectations from businesses regarding sustainability. It reveals that consumers expect more accountability and transparency from companies, with a significant gap between these expectations and the perceived actions of businesses. The study highlights the challenge for companies to connect their sustainability efforts with consumer priorities to enhance brand trust and loyalty, particularly in high-growth markets where optimism is prevalent.Patricia aburdene
Patricia aburdeneatelier t*h
油
The document discusses the rise of conscious capitalism as a megatrend, summarizing five key points: 1) Conscious companies that consider stakeholders beat the market. 2) Individual spirituality is shifting organizations to higher purpose. 3) Values-driven consumers spend $230B annually. 4) Solutions like meditation are boosting productivity 60-400%. 5) Socially responsible investing is an $2.7T market outperforming conventional funds. The conclusion is that human consciousness is evolving capitalism for stakeholder benefit.Ncsbc 2008 Presentation Final
Ncsbc 2008 Presentation FinalJim Jubelirer
油
The document explores consumer demand for green products, evaluating whether it has reached a tipping point; findings show a significant interest in environmental sustainability but a disconnect between consumer attitudes and actual behavior. While a majority of consumers express concern and willingness to make environmentally friendly choices, many still prioritize economic growth over environmental protection and have limited knowledge about sustainability. Overall, perceptions are mixed, highlighting both progress and ongoing skepticism regarding personal impact on environmental issues.Attracting, Engaging & Supporting the Conscious Traveler
Attracting, Engaging & Supporting the Conscious TravelerAnna Pollock
油
The document discusses attracting and engaging conscious travelers. It notes that conscious travelers want experiences that are local, authentic, quirky, personalized, immersive, slow to savor, and transformational. They also want opportunities to share their experiences and support responsible tourism providers who demonstrate they care about environmental and social issues. The document advocates for an alternative tourism model compared to mass industrialized tourism in order to be more sustainable over the long term.Atec sunshine coast 2
Atec sunshine coast 2Anna Pollock
油
The document discusses attracting and engaging conscious travelers. It notes that conscious travelers want experiences that are local, authentic, quirky, personalized, immersive, slow to savor, and transformational. They also want opportunities to share their experiences and support responsible tourism providers who demonstrate they care about environmental and social issues. The document advocates for an alternative tourism model compared to mass industrialized tourism in order to be more sustainable over the long term.Michael Adams
Michael Adamscatalyticgov
油
The document discusses the evolution of payment systems from ancient times to modern digital technologies. It then summarizes findings from an annual survey on social values in Canada, including trends like the pursuit of novelty and rejection of authority. The rest of the document outlines the survey methodology and provides examples of how social values are measured. It also maps out the social values landscape in Canada and shows how values have changed between 1992 and 2009.Life styles and consumption styles
Life styles and consumption stylesImelda Cardenas Sierra
油
The document discusses lifestyles, consumption styles, and their environmental impacts. It defines key concepts like consumerism, which is driven by wants and desires for goods, versus consumption, which is simply using resources. Lifestyles are shaped by social status, attitudes, and behaviors. Consumerism cultivates perpetual dissatisfaction by fueling desires for new products through planned obsolescence. This mass production and consumption system cannot meet desires and needs. The environmental impacts of consumption include resource depletion and pollution from product lifecycles. Achieving sustainable development requires changes in thinking through education to promote sustainable lifestyles.Activity 油3.5. lifestyles consumerism
Activity 油3.5. lifestyles consumerismDagoberto Lopez
油
Consumerism refers to an excessive tendency to acquire and consume goods, especially those not necessary. It has become central to modern social structures and is driven by novelty, availability, and habit. Consumerism has negative effects like harming ecological balance, promoting unhealthy lifestyles, and worsening the distribution of wealth. Advertising promotes consumption by appealing to desires rather than objectively promoting products. To reduce consumerism's impacts, people should consider a product's health, environmental, and economic effects before acquiring it and only buy what they truly need. Uncontrolled consumerism damages moral values, natural resources, and ecological balance.Research Panel: Untangling the Consumer Attitude/Behavior Gap - Joseph Staton
Research Panel: Untangling the Consumer Attitude/Behavior Gap - Joseph StatonSustainable Brands
油
The document discusses the consumer attitude-behavior gap regarding green practices, highlighting the increasing scrutiny of companies' environmental responsibilities. It outlines the various consumer segments ranging from those willing but unable to engage in green behaviors to those who are skeptical yet participate occasionally. Additionally, it emphasizes the importance of businesses addressing social issues while aligning their brand values with consumer motivations for sustainability.Green Syndrome
Green SyndromeWineholidays
油
This document discusses current green trends and positioning new green products. It notes that modern society's main task is sustainable development that balances human and nature. To understand the world, one needs a combination of intellect, emotions, spirituality, and social intelligence. Health is seen as harmonious interaction of physical, mental, and emotional well-being. Ancient knowledge of alternative medicine, meditation, yoga, and more are relevant again. Priority is given to natural and organic products. Manufacturers help consumers become more green through numerous green offers and innovations that combine technologies, design, quality, and environmental care. However, green noise and unique selling propositions based on health and sustainability can sometimes be misleading tricks, as not all new products truly contribute toChris Arnold presents Ethical Marketing @ Canvas8
Chris Arnold presents Ethical Marketing @ Canvas8Canvas8
油
A survey of 1200 UK shoppers reveals that 69% prioritize people over planet in ethical consumerism, with a significant distrust towards green advertising claims. Various consumer types are identified, including eco warriors and conscientious consumers, who exhibit diverse motivations and behaviors regarding ethical purchasing. The document emphasizes the influence of consumer beliefs on brand choices and the growing demand for honesty and transparency in marketing.The Consumer Study: From Marketing to Mattering
The Consumer Study: From Marketing to MatteringSustainable Brands
油
The UN Global Compact-Accenture CEO Study on sustainability reveals that 30,000 consumers across 20 countries express high expectations for businesses to address sustainability, which they see as critical to improving their quality of life. Despite this demand, a substantial majority feel that companies are failing to meet these expectations, leading to a sense of 'frustrated ambition' among business leaders who recognize the need for genuine engagement with consumers. The report outlines the importance of aligning corporate sustainability efforts with consumer values and highlights the necessity for businesses to take a leadership role in addressing pressing environmental and social challenges.Why Communicating with the LOHAS Consumer is Important
Why Communicating with the LOHAS Consumer is Importanttning3
油
The document discusses LOHAS (Lifestyles of Health and Sustainability) consumers and greenwashing. It describes the different consumer segments based on the Natural Marketing Institute's model, with the LOHAS segment representing 17% of the US population. LOHAS consumers are dedicated to environmental and personal health and are the biggest purchasers of green products. The document also outlines some of the largest LOHAS-related markets. Finally, it discusses the "sins of greenwashing", including making claims based on a single attribute, lack of proof, and irrelevant claims.BVC Action for Happiness
BVC Action for HappinessPhil Clothier
油
This document provides information about national values assessments that have been conducted in various countries. It includes plots of the personal, current culture, and desired culture values for Sweden, the UK Northwest region, and Iceland. It also shows entropy percentages for different nations, estimating the potential cost of cultural entropy to national GDPs. The highest levels of cultural entropy were found in Venezuela, Iceland, and South Africa, while the lowest were in Australia, the UK, and Sweden.Life Orientation CAT Part A 2023.pdf
Life Orientation CAT Part A 2023.pdfYaBoiiTray
油
The document discusses the negative impacts of consumerism on mental health and society. It argues that consumerism thrives on temporary satisfaction from consuming goods that must be regularly replaced, making people constantly compare themselves to others. This fuels inequality and increases anxiety, depression, and other disorders. Further, capitalism presents unreachable standards of success, pressuring people and increasing risks like crime when legal means fail. While risk prevention strategies exist, they often just create new problems and do not address the social and economic issues driving poor mental health. Overall, the document claims consumerism and capitalism make people sick by manipulating desires and setting unfair standards of the "good life."3007 happy-2015-goat
3007 happy-2015-goatRobin Brown
油
This document provides 5 steps for Canadian companies to conduct successful Chinese New Year promotions. The steps are to 1) join in the celebration through gifts or social media posts, 2) use social media platforms popular with Chinese Canadians like Weibo and WeChat, 3) have promotions in stores since over 90% of Chinese Canadians visit stores during the New Year, 4) offer branded collectibles which are a popular way to participate, and 5) leverage existing marketing assets from Asian markets where the brand operates.Canadian Chinese New Year 2013: Year of the Snake
Canadian Chinese New Year 2013: Year of the SnakeRobin Brown
油
The 2013 Chinese New Year campaign evaluation report examines advertising strategies targeting Chinese Canadians, highlighting that six campaigns were analyzed. Key findings include significant shopping habits, with 87% of respondents making special purchases for the celebration, and a decrease in the average amount given in 'red packets' compared to 2012. Media consumption patterns were also noted, with TV being the most used medium and awareness of various campaigns varying from the previous year.More Related Content
Similar to Ethical Consumer May 13th (20)
What makes people tick? | Psychology of communications conference | 28 June 2018
What makes people tick? | Psychology of communications conference | 28 June 2018CharityComms
油
The document discusses the findings of Cultural Dynamics Strategy & Marketing Ltd. based on extensive international research over many years, focusing on the values, aspirations, and behaviors of different social groups termed as pioneers, prospectors, and settlers. It includes various metrics such as values modes, social groups, and emotional drivers impacting consumer behavior. Additionally, it emphasizes the importance of appealing to a wider audience and making environmental consciousness attractive across demographic lines.Marketing moet zichzelf opnieuw uitvinden. Tex Gunning
Marketing moet zichzelf opnieuw uitvinden. Tex Gunningbossch00
油
The document discusses the changing landscape for marketing and consumers. It argues that traditional marketing tools are no longer effective as consumers seek brands that provide meaning, belonging, and leadership. The world is facing major issues like wealth inequality, health crises, and environmental threats. Consumers increasingly demand that brands address social and environmental problems. The trends indicate consumer concern will become consumer demand for brands that care about people and planer. The new marketing toolbox must help create meaning in people's lives, a sense of community, and provide leadership through their values.Research Panel: Untangling the Consumer Attitude/Behavior Gap
Research Panel: Untangling the Consumer Attitude/Behavior GapSustainable Brands
油
The research panel discusses the gap between consumer attitudes and behaviors towards sustainability, focusing on global consumer insights from countries like the UK, Germany, and the USA. Key findings reveal that a significant portion of the population feels a moral responsibility to consume less for environmental benefits, yet materialism and the happiness derived from shopping persist as common sentiments. Moreover, companies are increasingly scrutinized on their environmental practices and must meet evolving consumer expectations for responsible behavior.Business Activism by Jo Hunter
Business Activism by Jo Hunter PerthGreenDrinks
油
The document discusses using business as a catalyst for change through business activism and aligning corporate values with social and environmental goals. It describes the author's journey of leaving corporate marketing to start a values-aligned consulting business focused on strategic planning to help organizations improve their performance and contribution to society. The business model is based on authentic purpose, altruism, and forming networks among individuals and groups pursuing common social and environmental causes.Business Activism
Business ActivismPollenStrategy
油
The document discusses using business as a catalyst for change through business activism and aligning corporate values with social and environmental goals. It describes the author's journey of leaving corporate marketing to start a values-aligned consulting business focused on strategic planning to help organizations improve their performance and contribution to society. The business model is based on authentic purpose, altruism, and creating shared value. Examples are given of companies that have realigned their operations around sustainability and positive social impact.The Consumer Study: From Marketing to Mattering, Generating Business Value by...
The Consumer Study: From Marketing to Mattering, Generating Business Value by...Sustainable Brands
油
The UN Global Compact-Accenture CEO Study on sustainability surveys 30,000 consumers worldwide to assess expectations from businesses regarding sustainability. It reveals that consumers expect more accountability and transparency from companies, with a significant gap between these expectations and the perceived actions of businesses. The study highlights the challenge for companies to connect their sustainability efforts with consumer priorities to enhance brand trust and loyalty, particularly in high-growth markets where optimism is prevalent.Patricia aburdene
Patricia aburdeneatelier t*h
油
The document discusses the rise of conscious capitalism as a megatrend, summarizing five key points: 1) Conscious companies that consider stakeholders beat the market. 2) Individual spirituality is shifting organizations to higher purpose. 3) Values-driven consumers spend $230B annually. 4) Solutions like meditation are boosting productivity 60-400%. 5) Socially responsible investing is an $2.7T market outperforming conventional funds. The conclusion is that human consciousness is evolving capitalism for stakeholder benefit.Ncsbc 2008 Presentation Final
Ncsbc 2008 Presentation FinalJim Jubelirer
油
The document explores consumer demand for green products, evaluating whether it has reached a tipping point; findings show a significant interest in environmental sustainability but a disconnect between consumer attitudes and actual behavior. While a majority of consumers express concern and willingness to make environmentally friendly choices, many still prioritize economic growth over environmental protection and have limited knowledge about sustainability. Overall, perceptions are mixed, highlighting both progress and ongoing skepticism regarding personal impact on environmental issues.Attracting, Engaging & Supporting the Conscious Traveler
Attracting, Engaging & Supporting the Conscious TravelerAnna Pollock
油
The document discusses attracting and engaging conscious travelers. It notes that conscious travelers want experiences that are local, authentic, quirky, personalized, immersive, slow to savor, and transformational. They also want opportunities to share their experiences and support responsible tourism providers who demonstrate they care about environmental and social issues. The document advocates for an alternative tourism model compared to mass industrialized tourism in order to be more sustainable over the long term.Atec sunshine coast 2
Atec sunshine coast 2Anna Pollock
油
The document discusses attracting and engaging conscious travelers. It notes that conscious travelers want experiences that are local, authentic, quirky, personalized, immersive, slow to savor, and transformational. They also want opportunities to share their experiences and support responsible tourism providers who demonstrate they care about environmental and social issues. The document advocates for an alternative tourism model compared to mass industrialized tourism in order to be more sustainable over the long term.Michael Adams
Michael Adamscatalyticgov
油
The document discusses the evolution of payment systems from ancient times to modern digital technologies. It then summarizes findings from an annual survey on social values in Canada, including trends like the pursuit of novelty and rejection of authority. The rest of the document outlines the survey methodology and provides examples of how social values are measured. It also maps out the social values landscape in Canada and shows how values have changed between 1992 and 2009.Life styles and consumption styles
Life styles and consumption stylesImelda Cardenas Sierra
油
The document discusses lifestyles, consumption styles, and their environmental impacts. It defines key concepts like consumerism, which is driven by wants and desires for goods, versus consumption, which is simply using resources. Lifestyles are shaped by social status, attitudes, and behaviors. Consumerism cultivates perpetual dissatisfaction by fueling desires for new products through planned obsolescence. This mass production and consumption system cannot meet desires and needs. The environmental impacts of consumption include resource depletion and pollution from product lifecycles. Achieving sustainable development requires changes in thinking through education to promote sustainable lifestyles.Activity 油3.5. lifestyles consumerism
Activity 油3.5. lifestyles consumerismDagoberto Lopez
油
Consumerism refers to an excessive tendency to acquire and consume goods, especially those not necessary. It has become central to modern social structures and is driven by novelty, availability, and habit. Consumerism has negative effects like harming ecological balance, promoting unhealthy lifestyles, and worsening the distribution of wealth. Advertising promotes consumption by appealing to desires rather than objectively promoting products. To reduce consumerism's impacts, people should consider a product's health, environmental, and economic effects before acquiring it and only buy what they truly need. Uncontrolled consumerism damages moral values, natural resources, and ecological balance.Research Panel: Untangling the Consumer Attitude/Behavior Gap - Joseph Staton
Research Panel: Untangling the Consumer Attitude/Behavior Gap - Joseph StatonSustainable Brands
油
The document discusses the consumer attitude-behavior gap regarding green practices, highlighting the increasing scrutiny of companies' environmental responsibilities. It outlines the various consumer segments ranging from those willing but unable to engage in green behaviors to those who are skeptical yet participate occasionally. Additionally, it emphasizes the importance of businesses addressing social issues while aligning their brand values with consumer motivations for sustainability.Green Syndrome
Green SyndromeWineholidays
油
This document discusses current green trends and positioning new green products. It notes that modern society's main task is sustainable development that balances human and nature. To understand the world, one needs a combination of intellect, emotions, spirituality, and social intelligence. Health is seen as harmonious interaction of physical, mental, and emotional well-being. Ancient knowledge of alternative medicine, meditation, yoga, and more are relevant again. Priority is given to natural and organic products. Manufacturers help consumers become more green through numerous green offers and innovations that combine technologies, design, quality, and environmental care. However, green noise and unique selling propositions based on health and sustainability can sometimes be misleading tricks, as not all new products truly contribute toChris Arnold presents Ethical Marketing @ Canvas8
Chris Arnold presents Ethical Marketing @ Canvas8Canvas8
油
A survey of 1200 UK shoppers reveals that 69% prioritize people over planet in ethical consumerism, with a significant distrust towards green advertising claims. Various consumer types are identified, including eco warriors and conscientious consumers, who exhibit diverse motivations and behaviors regarding ethical purchasing. The document emphasizes the influence of consumer beliefs on brand choices and the growing demand for honesty and transparency in marketing.The Consumer Study: From Marketing to Mattering
The Consumer Study: From Marketing to MatteringSustainable Brands
油
The UN Global Compact-Accenture CEO Study on sustainability reveals that 30,000 consumers across 20 countries express high expectations for businesses to address sustainability, which they see as critical to improving their quality of life. Despite this demand, a substantial majority feel that companies are failing to meet these expectations, leading to a sense of 'frustrated ambition' among business leaders who recognize the need for genuine engagement with consumers. The report outlines the importance of aligning corporate sustainability efforts with consumer values and highlights the necessity for businesses to take a leadership role in addressing pressing environmental and social challenges.Why Communicating with the LOHAS Consumer is Important
Why Communicating with the LOHAS Consumer is Importanttning3
油
The document discusses LOHAS (Lifestyles of Health and Sustainability) consumers and greenwashing. It describes the different consumer segments based on the Natural Marketing Institute's model, with the LOHAS segment representing 17% of the US population. LOHAS consumers are dedicated to environmental and personal health and are the biggest purchasers of green products. The document also outlines some of the largest LOHAS-related markets. Finally, it discusses the "sins of greenwashing", including making claims based on a single attribute, lack of proof, and irrelevant claims.BVC Action for Happiness
BVC Action for HappinessPhil Clothier
油
This document provides information about national values assessments that have been conducted in various countries. It includes plots of the personal, current culture, and desired culture values for Sweden, the UK Northwest region, and Iceland. It also shows entropy percentages for different nations, estimating the potential cost of cultural entropy to national GDPs. The highest levels of cultural entropy were found in Venezuela, Iceland, and South Africa, while the lowest were in Australia, the UK, and Sweden.Life Orientation CAT Part A 2023.pdf
Life Orientation CAT Part A 2023.pdfYaBoiiTray
油
The document discusses the negative impacts of consumerism on mental health and society. It argues that consumerism thrives on temporary satisfaction from consuming goods that must be regularly replaced, making people constantly compare themselves to others. This fuels inequality and increases anxiety, depression, and other disorders. Further, capitalism presents unreachable standards of success, pressuring people and increasing risks like crime when legal means fail. While risk prevention strategies exist, they often just create new problems and do not address the social and economic issues driving poor mental health. Overall, the document claims consumerism and capitalism make people sick by manipulating desires and setting unfair standards of the "good life."More from Robin Brown (8)
3007 happy-2015-goat
3007 happy-2015-goatRobin Brown
油
This document provides 5 steps for Canadian companies to conduct successful Chinese New Year promotions. The steps are to 1) join in the celebration through gifts or social media posts, 2) use social media platforms popular with Chinese Canadians like Weibo and WeChat, 3) have promotions in stores since over 90% of Chinese Canadians visit stores during the New Year, 4) offer branded collectibles which are a popular way to participate, and 5) leverage existing marketing assets from Asian markets where the brand operates.Canadian Chinese New Year 2013: Year of the Snake
Canadian Chinese New Year 2013: Year of the SnakeRobin Brown
油
The 2013 Chinese New Year campaign evaluation report examines advertising strategies targeting Chinese Canadians, highlighting that six campaigns were analyzed. Key findings include significant shopping habits, with 87% of respondents making special purchases for the celebration, and a decrease in the average amount given in 'red packets' compared to 2012. Media consumption patterns were also noted, with TV being the most used medium and awareness of various campaigns varying from the previous year.Ethnic Marketing in Canada
Ethnic Marketing in CanadaRobin Brown
油
The document discusses ethnic marketing in Canada, highlighting the growth of visible minorities and their unique consumer behaviors. It presents various case studies demonstrating successful marketing strategies tailored to ethnic communities, emphasizing the importance of cultural relevance and targeted communication. The findings suggest that understanding the diverse backgrounds and spending habits of these groups can improve market engagement and brand loyalty.How Unilever Connected with New Canadian Consumers
How Unilever Connected with New Canadian ConsumersRobin Brown
油
Unilever aimed to connect with new Canadian consumers, particularly ethnic groups, by employing a collaborative approach with research partners like Environics. They utilized geo-demographic segmentation and ethnographic methods to gain insights into diverse consumer behaviors, motivations, and acculturation processes. The research, constrained by a $60k budget, effectively integrated secondary data and engaged directly with communities to produce actionable consumer insights.Maximizing Profits through Shopper Insights in Convenience (CSFA Presentation)
Maximizing Profits through Shopper Insights in Convenience (CSFA Presentation)Robin Brown
油
The document discusses the Canadian convenience store landscape, highlighting that there are 23,435 stores generating $11.6 billion in annual sales. It emphasizes understanding shopper profiles and traffic drivers to attract more customers, noting that many shoppers make impulse purchases of secondary items. Retailers are encouraged to leverage insights on shopper behavior to enhance pricing, assortment, and promotions.Shopper Marketing and the Path to Purchase
Shopper Marketing and the Path to PurchaseRobin Brown
油
The document discusses measuring how consumers purchase consumer packaged goods (CPG) categories. It suggests that research should focus on both "why" consumers purchase as well as "how" they purchase. It examines different trip types and buying styles, and how these may impact attitudes and behaviors toward price, brand, and category purchases for various CPGs like coffee, potato chips, frozen meals, and more. The document advocates measuring both the "how" and "why" of consumer purchase decisions and behaviors.Canadian Consumer Response to Recession
Canadian Consumer Response to RecessionRobin Brown
油
Canadian consumer confidence declined sharply in 2008 to levels last seen during recessions in the early 1980s and 1990s, though it rebounded slightly in December. Western Canada had a more optimistic outlook than other regions, but concern over the economy rose across Canada in the last few months of 2008. Canadians have been less enthusiastic consumers than Americans in recent years, with fewer reporting that buying new things is a pleasure or that they want to learn about new products immediately. Certain trends like reduced grocery shopping trips, more spending per trip, and increased use of discount stores and flyers are likely to be further accelerated by economic uncertainty.How Canadians Shop
How Canadians Shop Robin Brown
油
1) Canadians take a variety of trip types to grocery stores, including quick trips, general stock-up trips, emergency trips, and personal care trips.
2) The Canadian population is aging and immigration is contributing to population growth, which will impact retail shopping patterns.
3) Different household structures like single adults, families with children, or retirees have different annual grocery spending and number of trips.Ad
Recently uploaded (20)
Paul Turovsky - A Key Contributor
Paul Turovsky - A Key ContributorPaul Turovsky
油
Paul Turovsky is a manager for Foursquare Realty Investments. He graduated from Ave Maria School of Law in 2013 and received his undergraduate degree from Baruch College. Mr. Turovsky has founded multiple real estate firms to serve various functions. The Key Cultural Role of Punes Shivsrushti
The Key Cultural Role of Punes Shivsrushtikapoorgita1991
油
Shivsrushti, a heritage park in Pune envisioned by Babasaheb Purandare, offers a powerful blend of immersive storytelling, historical accuracy, and civic education centered around the life and values of Chhatrapati Shivaji Maharaj. Through lifelike exhibits and recreated experiences, it brings history to life for people of all ages, encouraging reflection on leadership, inclusivity, and ethical governance. The Abhay Bhutada Foundation has played a pivotal role in expanding access to Shivsrushti by supporting educational visits for underprivileged students, ensuring that this cultural treasure is shared widely and meaningfully. More than a tribute to the past, Shivsrushti serves as a public model for how history can inspire civic pride and social unity in contemporary India.
Zero-emission zones in the Netherlands 2025
Zero-emission zones in the Netherlands 2025Walther Ploos van Amstel
油
Since 2014, the Netherlands has worked toward more sustainable urban logistics through the Green Deal Zero Emission City Logistics. Early years focused on local pilot projectssuch as city hubs, electric vehicles, and water transportdesigned as living labs to explore and learn. Following the 2019 Climate Agreement, the ambition increased: by 2025, 30 to 40 major municipalities aim to establish zero-emission zones, where only fully electric trucks and vans may operate. As of January 2025, 14 cities have implemented such zones, banning vehicles with Euro 4 or lower emission standards. By 2030, only zero-emission vehicles will be permitted.
The rollout raises important questions: Which transitions are smooth? Where are the main challenges, and who is most affected? Are issues local or widespread? How are small and large companies affected differently? Researchers play a vital role in evaluating these developments, sharing insights, and supporting a just and effective transition to zero-emission city logistics.
Walther Ploos van Amstel.Webinar: Why Odoo is a game-changer for Service Companies
Webinar: Why Odoo is a game-changer for Service Companiesdear digital
油
Watch the webinar: https://youtu.be/49xUiOHJwa4
Running a service business? Then you know how messy operations can get.
Youre not selling products. Youre selling time, expertise, and client satisfaction. That means your tools need to handle projects, people, planning, and billing - all in one place.
Thats exactly where Odoo shines. Unlike traditional ERP systems, Odoo is built to support the unique workflows of service companies. From managing projects and tracking time to invoicing, signing contracts, and handling support tickets: Odoo brings everything together. No more jumping between a plethora of spreadsheets, tools, and inboxes.
With over 45 modules, Odoo grows with your business. Need CRM today, Helpdesk tomorrow? No worries, its all connected. Plus, its fully customizable to match the way your company works.
Wondering if its a fit?
Join our 1-hour webinar where our Odoo expert Julien will walk you through the power of Odoo for service companies, complete with real-life examples from companies like yours!
What youll learn:
How Odoo streamlines the entire service lifecycle
Key modules for service businesses: Project, Timesheets, CRM, Invoicing & more
How reporting works within Odoo
What makes Odoo different from other ERP systems
When Odoo is a fit for your company (and when it's not)
A demo where we guide you through the possibilities step-by-step
Noah Loul Shares 5 Key Impacts of AI Agents on the Sales Industry.pdf
Noah Loul Shares 5 Key Impacts of AI Agents on the Sales Industry.pdfNoah Loul
油
Noah Loul is the CEO of AI Agents by B2B Rocket, a company dedicated to transforming how sales teams operate using AI. With a clear and practical approach, Noah is creating tools that help businesses respond quickly, qualify leads more effectively, and close more deals. He believes technology should support people, not replace them, and his work helps sales teams accomplish more with less effort. Noah Loul shares five straightforward ways AI agents are changing the way sales teams work and helping businesses boost their sales.What Drives Collectors in Sports and Beyond, and How Mantel is Bringing Them ...
What Drives Collectors in Sports and Beyond, and How Mantel is Bringing Them ...Neil Horowitz
油
On episode 2947of the Digital and Social Media Sports Podcast, Neil chatted with Evan Parker, CEO of Mantel.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net.IEA_Press_Release_Tullow_Agreement-16-6-2025-1.pdf
IEA_Press_Release_Tullow_Agreement-16-6-2025-1.pdfbusinessweekghana
油
Dont extend petroleum licenses of Tullow IEA appeals to GovtRushi Manche | Blockchain Tech Company Co-Founder
Rushi Manche | Blockchain Tech Company Co-FounderRushi Manche
油
Rushi Manche has received recognition for his academic, entrepreneurial, and public service achievements at the state, national, and international levels. His contributions span a variety of disciplines, including finance, technology, and education.Power of the Many Masterclasses - 2nd draft .pptx
Power of the Many Masterclasses - 2nd draft .pptxAlexBausch2
油
Masterclass on digitalisation of Energy SystemsStarOps- AI-native platform that lets you deploy and manage production infras...
StarOps- AI-native platform that lets you deploy and manage production infras...StarOps
油
StarOps is an AI-powered workflow engine that lets you deploy, manage, and scale your application infrastructure - without writing a single Terraform file or managing Kubernetes manually.
Whether you're launching a GenAI model, provisioning blob storage, configuring VPCs, or setting up observability, StarOps handles the cloud operational complexity for you. Its like having a team of microagents managing your infrastructure behind the scenes, purpose-built for the new wave of AI and data-heavy applications.
Who Its For:
- Application developers who want infrastructure that just works.
- ML engineers and data scientists who want to ship models without devops blockers.
- Platform engineers who want to scale their teams, not their workload.
Start your Free Trial here: https://ingenimax.ai/BMGI India Addressing Strategic, Innovative, and Operational Problems at Core...
BMGI India Addressing Strategic, Innovative, and Operational Problems at Core...Naresh Raisinghani
油
Discover how BMGI India empowers businesses to solve core challenges, drive sustainable growth, and achieve real transformation through proven frameworks and deep industry expertise.
https://www.bmgindia.comInternational Business, 4th Edition- Alan M. Rugman.pdf
International Business, 4th Edition- Alan M. Rugman.pdfGamingwithUBAID
油
nternational Business, 4th Edition- Alan M. Rugman.pdIntegration of Information Security Governance and Corporate Governance
Integration of Information Security Governance and Corporate GovernanceTokyo Security Community
油
Note on Typographical Errors:
A few typographical errors remain in the current version of the paper and are noted below for clarification:
On page 9: "Risk Analysis / Risk Analysis" should read "Risk Analysis / Risk Assessment".
On page 12: "VA: Value at Risk" should be corrected to "VR: Value at Risk".
On page 12: "TOC" should be corrected to "TCO" (Total Cost of Ownership).
Shivsrushti - A Living Chronicle of Maharashtras History
Shivsrushti - A Living Chronicle of Maharashtras HistoryRaj Kumble
油
Shivsrushti, a heritage park in Pune envisioned by Babasaheb Purandare, offers a powerful blend of immersive storytelling, historical accuracy, and civic education centered around the life and values of Chhatrapati Shivaji Maharaj. Through lifelike exhibits and recreated experiences, it brings history to life for people of all ages, encouraging reflection on leadership, inclusivity, and ethical governance. The Abhay Bhutada Foundation has played a pivotal role in expanding access to Shivsrushti by supporting educational visits for underprivileged students, ensuring that this cultural treasure is shared widely and meaningfully. More than a tribute to the past, Shivsrushti serves as a public model for how history can inspire civic pride and social unity in contemporary India.
Noah Loul Shares 5 Key Impacts of AI Agents on the Sales Industry
Noah Loul Shares 5 Key Impacts of AI Agents on the Sales IndustryNoah Loul
油
Noah Loul is the CEO of AI Agents by B2B Rocket, a company dedicated to transforming how sales teams operate using AI. With a clear and practical approach, Noah Loul is creating tools that help businesses respond quickly, qualify leads more effectively, and close more deals. He believes technology should support people, not replace them, and his work helps sales teams accomplish more with less effort. Noah Loul shares five straightforward ways AI agents are changing the way sales teams work and helping businesses boost their sales.Enhancing Customer Engagement in Direct Selling Through AI Segmentation
Enhancing Customer Engagement in Direct Selling Through AI SegmentationEpixel MLM Software
油
Direct selling is a successful business model where they always incorporate and upgrade themselves with latest strategies and trends. Customers preferences and needs always change. So, it is essential for the companies to understand the changes from the beginning itself and provide them the personalized services.
Employing AI segmentation in direct selling ensures the companies increased customer satisfaction and customer engagement. With AI, companies can get their customers individual preferences, interactions, and even emotional cues. By integrating AI with direct sales, companies can benefit such as analyzing individual behaviors, preferences, and emotional cues, providing deeper insights of each customer, enabling personalized engagement with the audience, anticipating future customer behavior based on historical data, and providing more precise customer targeting by identifying pattern.
Direct selling is all about micro moments small, often fleeting, opportunities to engage with customers. Companies using AI can pinpoint these moments and understand customer preferences on their purchase patterns and provide them the response in the most relevant and timely way. Streamline Success: How Well-Defined SOPs Drive Organizational Efficiency
Streamline Success: How Well-Defined SOPs Drive Organizational EfficiencyRUPAL AGARWAL
油
Confusion, inconsistency, and inefficiency can cripple any organization unless clear Standard Operating Procedures (SOPs) are in place. This presentation explores the transformative impact of well-defined SOPs on productivity, quality, employee accountability, and operational consistency. Discover how structured processes can reduce errors, accelerate onboarding, and enable scalable growth. A must-see for managers, team leaders, HR professionals, and business owners.Akn鱈 pl叩n pro chemick箪 pr哲mysl - Ivan Souek
Akn鱈 pl叩n pro chemick箪 pr哲mysl - Ivan Souekpavelborek
油
Kulat箪 st哲l: CLEAN INDUSTRIAL DEAL BUDOUCNOST ESK CHEMIE A OCELSTV se uskutenil 18.6.2025 v s鱈dle HK REnterprise Architecture Professional Journal Vol IX June 2025.pdf
Enterprise Architecture Professional Journal Vol IX June 2025.pdfDarryl_Carr
油
Volume IX of the Enterprise Architecture Professional Journal on EAPJ.org, released June 2025.
It features:
- A welcome from the EAPJ Editor, Darryl Carr.
- A special note from the EAPJ Founder, Steve Else.
- An article from Alexandre Luis Prim and Tiago Lemos de Oliveira featuring a case study of value creation from Enterprise Architecture.
We hope you enjoy the latest publication, with insights into the world of Enterprise Architecture.Ad
Ethical Consumer May 13th
- 1. Understanding The Canadian Ethical Consumer ENVIRONICS R E S E A R C H G R O U P
- 2. Most important problem facing Canadians today: 2005 - 2007 Q.1 Source: Environics Canadian Environmental Barometer
- 3. Canadians recognize the climate crisis as a serious threat Source: Environics Canadian Environmental Barometer
- 4. Do you think Canadians are ready to make this level of change and sacrifice right now? Source: Environics Canadian Environmental Barometer
- 5. Who are 40%? Female Aged 35+ Urban
- 7. Shades of Green Older (55+) Highly connected Socially conservative Enthusiastic consumers Seek status Religious
- 8. The 3SC Trend Map CONFORMITY INDIVIDUALISM OUTER - DIRECTED INNER - DIRECTED AIMLESSNESS ACCEPTANCE OF VIOLENCE ADAPTABILITY TO COMPLEXITY IN LIFE ECOLOGICAL ALARMISM ANOMIE APOCALYPTIC ANXIETY TECHNOLOGICAL ANXIETY BELONGING TO THE "GLOBAL VILLAGE" ATTRACTION TO NATURE ADVERTISING AS STIMULUS ATTRACTION FOR CROWDS ATTRACTION TO THE SIMPLE PLEASURES OF LIFE RISK AVERSION NEED FOR AUTONOMY NEED FOR STATUS RECOGNITION NEED FOR PERSONAL ACHIEVEMENT SEARCH FOR ROOTS NEED FOR ESCAPE CONFIDENCE IN ADVERTISING GOVERNMENT INVOLVEMENT CONFIDENCE IN BIG BUSINESS CONFIDENCE IN SMALL BUSINESS EMOTIONAL CONNECTIVITY AWARENESS OF MORTALITY GLOBAL ECOLOGICAL AWARENESS ECOLOGICAL LIFESTYLE ETHICAL CONSUMERISM OSTENTATIOUS CONSUMPTION EARLY ADOPTION STRATEGIC CONSUMPTION CONSUMPTIVITY CONTROL OF DESTINY RACING AGAINST THE CLOCK PERSONAL CREATIVITY SKEPTICISM TOWARD BIG BUSINESS SKEPTICISM TOWARD SMALL BUSINESS SOCIAL DARWINISM DECONSUMPTION CIVIL DISOBEDIENCE AVERSION TO COMPLEXITY IN LIFE EFFORT FOR HEALTH EQUAL RELATIONSHIP WITH YOUTH EQUALITY OF THE SEXES COMMUNITY INVOLVEMENT ENTHUSIASM FOR CONSUMPTION ENTHUSIASM FOR TECHNOLOGY FULFILLMENT THROUGH WORK SAVING ON PRINCIPLE EVERYDAY ETHICS FATALISM PENCHANT FOR RISK - TAKING HETERARCHY HYPER - RATIONALITY IMPORTANCE OF PHYSICAL BEAUTY IMPORTANCE OF BRAND IMPORTANCE OF SPONTANEITY IN DAILY LIFE IMPORTANCE OF NATIONAL SUPERIORITY IMPORTANCE OF AESTHETICS IMPORTANCE OF PRICE PURSUIT OF INTENSITY AND EMOTIONAL EXPERIENCES INTEREST IN THE MYSTERIOUS INTROSPECTION AND EMPATHY REPRIORITIZING OF MONEY REPRIORITIZING OF WORK ETHNIC INTOLERANCE NEO - ROMANTICISM FLEXIBLE DEFINITION OF FAMILY NEW SOCIAL RESPONSIBILITY OPENNESS TOWARD OTHERS SEXUAL PERMISSIVENESS FEAR OF VIOLENCE ADAPTIVE NAVIGATION JOY OF CONSUMPTION INTUITIVE POTENTIAL FINANCIAL CONCERN REGARDING THE FUTURE PRIMACY OF THE FAMILY PRIMACY OF ENVIRONMENTAL PROTECTION UTILITARIAN CONSUMERISM SPIRITUAL QUEST PURSUIT OF NOVELTY PURSUIT OF ORIGINALITY PURSUIT OF HAPPINESS TO THE DETRIMENT OF DUTY REGIONAL IDENTITY REJECTION OF AUTHORITY REJECTION OF ORDER RELIGIOSITY NETWORKING POLYSENSORIALITY CONCERN FOR APPEARANCE FLEXIBILITY OF PERSONALITY FLEXIBILITY OF GENDER IDENTITY TIME MANAGEMENT TECHNOLOGY VITALITY LEGACY MEANING OF LIFE MEANING OF LIFE=FAMILY MEANING OF LIFE=MATERIAL POSSESSIONS RITUAL INTUITION ATTRACTION TO VIOLENCE SOCIAL LEARNING CONTROL OF PRIVACY CULTURAL FUSION CANADIAN IDENTITY SCIENTISM CYNICISM GADGET ZEAL FLEXIBILITY OF AGE IDENTITY DECELERATION MUTUAL AID REGIONALISM Position of trends on the 3SC 2007 map CONSUMPTION EVANGELISM PROSUMERISM MULTI-TASKING ADDED VALUE BRAND GENUINESS SOCIAL EXPRESSION
- 9. Idealism & Individuality Conformity & Exclusion Inner-Directed Outer-Directed Social Success, Materialism and Pride Security, Stability and Exclusion Personal independence and control Adhere to ideals regarding social issues Reject authority, conformity, materialism Personal fulfilment through experimentation Physical and moral well-being important Care about being open to others, enriching experiences Conformist and materialistic values Social success, displaying status Seek clearly defined structures Feel excluded and lack purpose Seek security, stability, leadership Accept civil disobedience, violence Experience and Personal Development Autonomy and Well-being
- 10. Idealism & Individuality Conformity & Exclusion Inner-Directed Outer-Directed
- 11. Idealism & Individuality Conformity & Exclusion Inner-Directed Outer-Directed Men by Age Women by Age Male 25-34 Male <25 Male 65+ Male 45-54 Male 55-64 Female 25-34 Female 35-44 Female 45-54 Female 55-64 Male 35-44 Female <25 Female 65+
- 12. The 3SC Trend Map CONFORMITY INDIVIDUALISM OUTER - DIRECTED INNER - DIRECTED CONFIDENCE IN BIG BUSINESS Position of trends on the 3SC 2007 map Low confidence in big business
- 13. Are Green Products and Services on the Market in Canada really better for the Environment than other Products Source: Environics Canadian Environmental Barometer
- 14. Prepared to pay more for environmentally friendly products Source: Environics Social Values Monitor
- 15. Consumers looking for leadership Source: Environics Canadian Environmental Barometer
- 16. The 3SC Trend Map CONFORMITY INDIVIDUALISM OUTER - DIRECTED INNER - DIRECTED NETWORKING SOCIAL LEARNING Position of trends on the 3SC 2007 map CONSUMPTION EVANGELISM Are or seek to be highly connected
- 17. The 3SC Trend Map CONFORMITY INDIVIDUALISM OUTER - DIRECTED INNER - DIRECTED DISCRIMINATING CONSUMERISM Position of trends on the 3SC 2007 map PROSUMERISM BRAND GENUINESS Authenticity and deeper level of brand experience Control of and interaction with brands Will defend against attempts to create artificial needs
- 18. The Beautiful Coincidence New Marketing Green Marketing Dialogue with Consumers Co-creation Socially connected Post Brand Image Transparent Dialogue with Consumers Co-creation Socially connected Post Brand Image Transparent