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Ethical Design: Communication,
         Speculation and Empathy

         John Knight
         User-Lab


         Birmingham Institute of Art and Design
         Gosta Green
         Birmingham
         B4 7DX




Ethicomp 2005, September Link旦ping University
Design, Consumption and Value
           Nothing is arbitrary: Default settings define the user and what they do
           Everything has a designer
           Computers used in design creating affordances and constraints
           Design crystallises values into products
           Values in products are experienced
           Products embody and communicate meaning
           Products help other people know who we are
           Experience of use may be good or bad
           The experience becomes a relationship
           The relationship is multifaceted including emotion and non-verbal attributes




Ethicomp 2005, September Link旦ping University
Consumption and Networks
           Products are embedded into networks
           The networks are multifaceted e.g. legislation, standards & trade agreements
           The complex networks in ICT makes design difficult
           Not all stakeholders can be accessed
           Usage is no always predictable
           Design is influenced by context and professional concerns
           Technical design seems value free




Ethicomp 2005, September Link旦ping University
Rational Madness
           Design is difficult, makes sense to rationalise it
           1960s Design Science Decade
           Software Crisis precipitates NATO Conference & Software Engineering
           Waterfall Model adopted
           Cognitive models of the user adopted
           Focus on performance
           Asking people is not enough




Ethicomp 2005, September Link旦ping University
Emotional Intelligence
           Situated action and improvised nature of human activity
           Ethnography and Ethnomethodology adopted in HCI
           Rise of illogical disciplines
           Rise of emotional and experiential studies
           Rise in users expectations
           Rise of discretionary use of products
           Success of post-optimal products
           Success of speculative products




Ethicomp 2005, September Link旦ping University
Human-centred Design
           Rooted in Nordic, Scandinavian participatory design movement
           Difficult for practitioners to remain neutral
           Best solution may not be known to users
           Design increasingly affects emotion and personal qualities beyond usability
           Three perspectives
                 Empathy
                 Speculation
                 Communication




Ethicomp 2005, September Link旦ping University
Empathy
           Personas
           Contextual Enquiry
           Co-design workshops
           Visioning workshops
           Dramatic techniques
           Six hats
           Product deconstruction
           Product semantics




Ethicomp 2005, September Link旦ping University
Speculation
           Scenario based design
           Brainstorming
           Ideation
           Synetics
           Decision making techniques
           Materials and technology analysis




Ethicomp 2005, September Link旦ping University
Communication
           Moodboards
           Storyboards
           Video and film
           Prototypes




Ethicomp 2005, September Link旦ping University
John Knight

                                   Director
                                  User-Lab
                    UCE Birmigham Institute of Art and Design
                            John.knight@uce.ac.uk




Ethicomp 2005, September Link旦ping University

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Ethical design - communication, empathy & speculation

  • 1. Ethical Design: Communication, Speculation and Empathy John Knight User-Lab Birmingham Institute of Art and Design Gosta Green Birmingham B4 7DX Ethicomp 2005, September Link旦ping University
  • 2. Design, Consumption and Value Nothing is arbitrary: Default settings define the user and what they do Everything has a designer Computers used in design creating affordances and constraints Design crystallises values into products Values in products are experienced Products embody and communicate meaning Products help other people know who we are Experience of use may be good or bad The experience becomes a relationship The relationship is multifaceted including emotion and non-verbal attributes Ethicomp 2005, September Link旦ping University
  • 3. Consumption and Networks Products are embedded into networks The networks are multifaceted e.g. legislation, standards & trade agreements The complex networks in ICT makes design difficult Not all stakeholders can be accessed Usage is no always predictable Design is influenced by context and professional concerns Technical design seems value free Ethicomp 2005, September Link旦ping University
  • 4. Rational Madness Design is difficult, makes sense to rationalise it 1960s Design Science Decade Software Crisis precipitates NATO Conference & Software Engineering Waterfall Model adopted Cognitive models of the user adopted Focus on performance Asking people is not enough Ethicomp 2005, September Link旦ping University
  • 5. Emotional Intelligence Situated action and improvised nature of human activity Ethnography and Ethnomethodology adopted in HCI Rise of illogical disciplines Rise of emotional and experiential studies Rise in users expectations Rise of discretionary use of products Success of post-optimal products Success of speculative products Ethicomp 2005, September Link旦ping University
  • 6. Human-centred Design Rooted in Nordic, Scandinavian participatory design movement Difficult for practitioners to remain neutral Best solution may not be known to users Design increasingly affects emotion and personal qualities beyond usability Three perspectives Empathy Speculation Communication Ethicomp 2005, September Link旦ping University
  • 7. Empathy Personas Contextual Enquiry Co-design workshops Visioning workshops Dramatic techniques Six hats Product deconstruction Product semantics Ethicomp 2005, September Link旦ping University
  • 8. Speculation Scenario based design Brainstorming Ideation Synetics Decision making techniques Materials and technology analysis Ethicomp 2005, September Link旦ping University
  • 9. Communication Moodboards Storyboards Video and film Prototypes Ethicomp 2005, September Link旦ping University
  • 10. John Knight Director User-Lab UCE Birmigham Institute of Art and Design John.knight@uce.ac.uk Ethicomp 2005, September Link旦ping University