Overview of my work on ethical design showing how products and services script or score experiences but that in use improvisation can lead to unanticipated use cases. First presented at the Ethicomp conference in 2005 and then expanded as a journal article in ICES.
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1. Ethical Design: Communication,
Speculation and Empathy
John Knight
User-Lab
Birmingham Institute of Art and Design
Gosta Green
Birmingham
B4 7DX
Ethicomp 2005, September Link旦ping University
2. Design, Consumption and Value
Nothing is arbitrary: Default settings define the user and what they do
Everything has a designer
Computers used in design creating affordances and constraints
Design crystallises values into products
Values in products are experienced
Products embody and communicate meaning
Products help other people know who we are
Experience of use may be good or bad
The experience becomes a relationship
The relationship is multifaceted including emotion and non-verbal attributes
Ethicomp 2005, September Link旦ping University
3. Consumption and Networks
Products are embedded into networks
The networks are multifaceted e.g. legislation, standards & trade agreements
The complex networks in ICT makes design difficult
Not all stakeholders can be accessed
Usage is no always predictable
Design is influenced by context and professional concerns
Technical design seems value free
Ethicomp 2005, September Link旦ping University
4. Rational Madness
Design is difficult, makes sense to rationalise it
1960s Design Science Decade
Software Crisis precipitates NATO Conference & Software Engineering
Waterfall Model adopted
Cognitive models of the user adopted
Focus on performance
Asking people is not enough
Ethicomp 2005, September Link旦ping University
5. Emotional Intelligence
Situated action and improvised nature of human activity
Ethnography and Ethnomethodology adopted in HCI
Rise of illogical disciplines
Rise of emotional and experiential studies
Rise in users expectations
Rise of discretionary use of products
Success of post-optimal products
Success of speculative products
Ethicomp 2005, September Link旦ping University
6. Human-centred Design
Rooted in Nordic, Scandinavian participatory design movement
Difficult for practitioners to remain neutral
Best solution may not be known to users
Design increasingly affects emotion and personal qualities beyond usability
Three perspectives
Empathy
Speculation
Communication
Ethicomp 2005, September Link旦ping University
7. Empathy
Personas
Contextual Enquiry
Co-design workshops
Visioning workshops
Dramatic techniques
Six hats
Product deconstruction
Product semantics
Ethicomp 2005, September Link旦ping University
8. Speculation
Scenario based design
Brainstorming
Ideation
Synetics
Decision making techniques
Materials and technology analysis
Ethicomp 2005, September Link旦ping University
9. Communication
Moodboards
Storyboards
Video and film
Prototypes
Ethicomp 2005, September Link旦ping University
10. John Knight
Director
User-Lab
UCE Birmigham Institute of Art and Design
John.knight@uce.ac.uk
Ethicomp 2005, September Link旦ping University