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Itec 
11BSM4 
Business Ethics 
畛 T畉t Minh Hong 
1. How does ethic contribute to customer satisfaction? 
Ethics in business is often related to the standard of right or wrong behavior. It always set in a 
community between those who buy, sell, manufacturers and customers. In addition, the interests 
of businesses that maintain ethical standards can increase the value of the company and 
reliability of customers. 
In the trade, good ethics point out that the sales person will help the clients, advising them of the 
product in accordance with what they need, not necessarily expensive items to boost profitability 
for the company and increase revenue for themselves. Customers will feel more enjoy and 
appreciate more about the sellers take the time to introduce products and find out the needs of the 
customer. The understanding of customer needs will increase their satisfaction for the seller as 
well as businesses. 
In addition, ethics also expressed by giving the accurate and reliable information when 
introducing any product. For convention, customers are always looking for product information 
through newspapers, internet or television. Therefore companies, enterprises should provide 
sufficient information of product and it must be true as introduced. They can also provide the 
necessary information between products so that customers can compare with the others. The 
reliability of the information will make customers see that they can trust the products, 
manufacturing enterprises and it is as a bridge between enterprises and customers more firmly. 
In the case customer is not satisfied with the purchase, they will be interested in how does the 
company act to bring them satisfaction. Customers will appreciate if the company offers the best
deal from them as well as the company. In this case, ethical standards will be reflected in the 
actions of businesses through incentives, discounts and promotions items and products. The most 
important is to keep the customer is always satisfied. 
Ethics in business will bring satisfaction to customers, providing a positive reflection of the 
consumer. It also creates a strong environmental ethic, always put the interests of the customers 
first. Therefore, ethical behavior in business and customer satisfaction are closely related. 
2. Why is it important that business people study ethics? 
Business ethics is to evaluate the ethical standards of the business or individual in the business 
environment and trade. Business ethics also help businesses avoid legal problems, increase the 
growth of the business. Therefore, business ethics has a huge impact on the sustainability and 
development of the business. Study ethics and understand ethics are very important with business 
people. 
Bad business ethics will make the image of the business become worse. Partners or other 
companies don't want to associate, cooperate with a company that has the poor ethics. In 
addition, not only with partners, the moral weakness will make the customer a bad impression on 
business. These things will force the business must spend a lot of cost to remove scandal and 
regain the original image. 
One of the best things about studying business ethics is that you can protect yourself as well as 
operate your business favorably. You will avoid the problems of law and the rivals who always 
seek to harm you. Studying business ethics will curb the greed in every human being. Many 
cases of unethical actions, corruption have faced the law and gotten the judgments led to the 
broken family.
Business ethics is the equipment to become a good entrepreneur. When making idea or decision, 
business ethics will help you consider the probable outcome of the decisions and they will teach 
you right or wrong to avoid the mistakes you will encounter. People have learned about business 
ethics will bring many benefits to business by attracting many customers to the company's 
products which bring profits and revenues. It also brings excitement, enthusiasm for staff and 
workers thereby increasing productivity and work efficiency. 
Enterprises with good business ethics will easily attract good workers and talented staff. In 
addition, good business ethics can also attract investment and help businesses stabilize and 
develop. 
Therefore, in business, if you do anything you always have to uphold ethical issues. Not only 
your personal but also your staff, workers must have business ethics. In short, learning business 
ethics bring a lot of benefits in the sustainable development of enterprises.

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  • 1. Itec 11BSM4 Business Ethics 畛 T畉t Minh Hong 1. How does ethic contribute to customer satisfaction? Ethics in business is often related to the standard of right or wrong behavior. It always set in a community between those who buy, sell, manufacturers and customers. In addition, the interests of businesses that maintain ethical standards can increase the value of the company and reliability of customers. In the trade, good ethics point out that the sales person will help the clients, advising them of the product in accordance with what they need, not necessarily expensive items to boost profitability for the company and increase revenue for themselves. Customers will feel more enjoy and appreciate more about the sellers take the time to introduce products and find out the needs of the customer. The understanding of customer needs will increase their satisfaction for the seller as well as businesses. In addition, ethics also expressed by giving the accurate and reliable information when introducing any product. For convention, customers are always looking for product information through newspapers, internet or television. Therefore companies, enterprises should provide sufficient information of product and it must be true as introduced. They can also provide the necessary information between products so that customers can compare with the others. The reliability of the information will make customers see that they can trust the products, manufacturing enterprises and it is as a bridge between enterprises and customers more firmly. In the case customer is not satisfied with the purchase, they will be interested in how does the company act to bring them satisfaction. Customers will appreciate if the company offers the best
  • 2. deal from them as well as the company. In this case, ethical standards will be reflected in the actions of businesses through incentives, discounts and promotions items and products. The most important is to keep the customer is always satisfied. Ethics in business will bring satisfaction to customers, providing a positive reflection of the consumer. It also creates a strong environmental ethic, always put the interests of the customers first. Therefore, ethical behavior in business and customer satisfaction are closely related. 2. Why is it important that business people study ethics? Business ethics is to evaluate the ethical standards of the business or individual in the business environment and trade. Business ethics also help businesses avoid legal problems, increase the growth of the business. Therefore, business ethics has a huge impact on the sustainability and development of the business. Study ethics and understand ethics are very important with business people. Bad business ethics will make the image of the business become worse. Partners or other companies don't want to associate, cooperate with a company that has the poor ethics. In addition, not only with partners, the moral weakness will make the customer a bad impression on business. These things will force the business must spend a lot of cost to remove scandal and regain the original image. One of the best things about studying business ethics is that you can protect yourself as well as operate your business favorably. You will avoid the problems of law and the rivals who always seek to harm you. Studying business ethics will curb the greed in every human being. Many cases of unethical actions, corruption have faced the law and gotten the judgments led to the broken family.
  • 3. Business ethics is the equipment to become a good entrepreneur. When making idea or decision, business ethics will help you consider the probable outcome of the decisions and they will teach you right or wrong to avoid the mistakes you will encounter. People have learned about business ethics will bring many benefits to business by attracting many customers to the company's products which bring profits and revenues. It also brings excitement, enthusiasm for staff and workers thereby increasing productivity and work efficiency. Enterprises with good business ethics will easily attract good workers and talented staff. In addition, good business ethics can also attract investment and help businesses stabilize and develop. Therefore, in business, if you do anything you always have to uphold ethical issues. Not only your personal but also your staff, workers must have business ethics. In short, learning business ethics bring a lot of benefits in the sustainable development of enterprises.