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Ethics and Longevity
Generation Bold
Adriane G. Berg
6 Cedar Ridge Rd.
Lebanon, NJ 08833
www.generationbold.com
(908)236-8148
What Do You See?
Ethos: Greek for Character
 Ethics: How we live (do) based on morals
of right and wrong
 Morals: How we define right and wrong
(think)
 Values: How we believe about right and
wrong (being)
Which Counts Most?
Whose Ethics is it, Anyway?
The July 18, 2006 Senior Summit
The New York Stock Exchange
National Association of Securities Dealers
The July 18, 2006 Senior Summit
 Recognition of Longevity
 A Paternalistic View
 A Call for Best Practices
 A Fair Warning
slick schemes and
broken dreams
SEC to Conduct First-Ever Seniors Summit July 17 to Protect
Older Americans From Investment Fraud
New NASD Investor Education Foundation Fraud Study to be
Released
Washington, D.C., July 10, 2006 - Securities and
Exchange Commission Chairman Christopher Cox
today announced the date and agenda for the SEC's
first-ever Seniors Summit to examine how regulators
and others can better coordinate efforts to protect
older Americans from investment fraud and abusive
sales practices.
Survey Says.
44% of all State Securities complaints are from Seniors
31% of all enforcement actions are for Senior complaints
Seniors are 15% of the population but 30% of the fraud victims
In North Carolina they are 50%
And in Florida, its 75%
The Remedy
Aggressive Enforcement
Consumer Education
The Targets
 Products
 Conduct
 Marketing
Product Targets
The Annuity and Ethics
 Variable Annuities
 Equity Indexed Annuities
 Stretch out IRAs ?
But we believe these products are unsuitable for may retirees
and are being aggressively pitched to seniors through investment
seminars nationwide Patricia Struck, NASSA
Conduct Targets
The Names You Know
 Churninginappropriate buying and selling
 Twistingmisrepresentation resulting in
replacements
 Breach of Fiduciary Responsibility
 Lack of Communication
 Lack of Due Diligence
Marketing Targets
Seminar Selling
Mary Shapiro, Vice President of NASD Regulatory Policy
Oversight, calls for a multi-regulatory sweep
Ethical Processes
 Approach
 Report
 Presentation
 Proposal
 Closing
 Implementation
The Ethics of Understanding
Practical Understanding
The Professional
 Suitability
 Full Disclosure
The Client
 Understanding
 Impact
Aging and Understanding
 Emotional Intelligence
 Cognitive Impairment
 Sensual Impairment
 Communication Impairment
Emotional Understanding
 WISE Study
 The most likely scammed are
those who see themselves as
experienced investors
Cognitive Impairment
Incompetence
 Legal
 Medical
Communication Impairment
Who is Your Client?
 One of your long time clients comes to you
for advice for his parent
 He and his sibling are constantly arguing,
agreeing about nothing
 His mother spends the meeting crying
 His father is silent, but when he speaks is
not understandable
Confidentiality
 Your old time client wants to do some end
of life planning
 His wife, also your client, is left out of the
loop
 She may be financially harmed by what
your client is planning
Sharing Information
 Who needs to know
 Who should know
 Whom do you want to tell
Financial Abuse of Seniors
 Sweepstakes
 Phony charities
 Predatory lending
 Cemetery and burial funds
 Identity theft
 General scams
 Internet fraud
 Sales fraud
 Intimacy abuse
Family Abuse
The physical and emotional needs
of your clients parents are not
being met.
It is clear that the children are
preserving the assets
The National Center on Elder Abuse
www.elderabusecenter.org
The Bag Lady Syndrome
 Your client, with plenty of resources
refuses to use any of the resources for her
own care
 She has no family, no friends
 Her physical condition is worsening
 Yet, she is lucid and clear
A Change in Your Client
 Your clients mental and physical health
take a sudden downward turn
 Your plans, while once appropriate, are
suddenly in need of amendment
 Communications are breaking down
Geriatric Care Managers
Data Intake
Income Streams
Risk Tolerance
The Over 80 Budget
Presentation without exacerbating fear!
Showing Compassion for the
Clients Situation
 Is Compassion Ever Unethical?
 How Close is Too Close?
The Interdisciplinary Practice
 Law
 Accounting
 Medicine
 Insurance
 Financial Advice
 Investing
 Psychologist
Intra-Family Issues
 Sibling Agreements
 Merged Households
 Caretakers Agreement
 Personal Care Contracts
Grow Old With Me
Grow old with me!
The best is yet to be,
The last of life, for which the first was made:
Our times are in his hand
Who saith: A whole I planned,
Youth shows but half; trust God: see all, nor be afraid!
Rabbi Ben Ezra Robert Browning

More Related Content

Ethics and longevity aifg

  • 1. Ethics and Longevity Generation Bold Adriane G. Berg 6 Cedar Ridge Rd. Lebanon, NJ 08833 www.generationbold.com (908)236-8148
  • 2. What Do You See?
  • 3. Ethos: Greek for Character Ethics: How we live (do) based on morals of right and wrong Morals: How we define right and wrong (think) Values: How we believe about right and wrong (being) Which Counts Most?
  • 4. Whose Ethics is it, Anyway?
  • 5. The July 18, 2006 Senior Summit The New York Stock Exchange National Association of Securities Dealers
  • 6. The July 18, 2006 Senior Summit Recognition of Longevity A Paternalistic View A Call for Best Practices A Fair Warning
  • 7. slick schemes and broken dreams SEC to Conduct First-Ever Seniors Summit July 17 to Protect Older Americans From Investment Fraud New NASD Investor Education Foundation Fraud Study to be Released Washington, D.C., July 10, 2006 - Securities and Exchange Commission Chairman Christopher Cox today announced the date and agenda for the SEC's first-ever Seniors Summit to examine how regulators and others can better coordinate efforts to protect older Americans from investment fraud and abusive sales practices.
  • 8. Survey Says. 44% of all State Securities complaints are from Seniors 31% of all enforcement actions are for Senior complaints Seniors are 15% of the population but 30% of the fraud victims In North Carolina they are 50% And in Florida, its 75%
  • 10. The Targets Products Conduct Marketing
  • 11. Product Targets The Annuity and Ethics Variable Annuities Equity Indexed Annuities Stretch out IRAs ? But we believe these products are unsuitable for may retirees and are being aggressively pitched to seniors through investment seminars nationwide Patricia Struck, NASSA
  • 12. Conduct Targets The Names You Know Churninginappropriate buying and selling Twistingmisrepresentation resulting in replacements Breach of Fiduciary Responsibility Lack of Communication Lack of Due Diligence
  • 13. Marketing Targets Seminar Selling Mary Shapiro, Vice President of NASD Regulatory Policy Oversight, calls for a multi-regulatory sweep
  • 14. Ethical Processes Approach Report Presentation Proposal Closing Implementation
  • 15. The Ethics of Understanding
  • 16. Practical Understanding The Professional Suitability Full Disclosure The Client Understanding Impact
  • 17. Aging and Understanding Emotional Intelligence Cognitive Impairment Sensual Impairment Communication Impairment
  • 18. Emotional Understanding WISE Study The most likely scammed are those who see themselves as experienced investors
  • 21. Who is Your Client? One of your long time clients comes to you for advice for his parent He and his sibling are constantly arguing, agreeing about nothing His mother spends the meeting crying His father is silent, but when he speaks is not understandable
  • 22. Confidentiality Your old time client wants to do some end of life planning His wife, also your client, is left out of the loop She may be financially harmed by what your client is planning
  • 23. Sharing Information Who needs to know Who should know Whom do you want to tell
  • 24. Financial Abuse of Seniors Sweepstakes Phony charities Predatory lending Cemetery and burial funds Identity theft General scams Internet fraud Sales fraud Intimacy abuse
  • 25. Family Abuse The physical and emotional needs of your clients parents are not being met. It is clear that the children are preserving the assets
  • 26. The National Center on Elder Abuse www.elderabusecenter.org
  • 27. The Bag Lady Syndrome Your client, with plenty of resources refuses to use any of the resources for her own care She has no family, no friends Her physical condition is worsening Yet, she is lucid and clear
  • 28. A Change in Your Client Your clients mental and physical health take a sudden downward turn Your plans, while once appropriate, are suddenly in need of amendment Communications are breaking down
  • 29. Geriatric Care Managers Data Intake Income Streams Risk Tolerance The Over 80 Budget Presentation without exacerbating fear!
  • 30. Showing Compassion for the Clients Situation Is Compassion Ever Unethical? How Close is Too Close?
  • 31. The Interdisciplinary Practice Law Accounting Medicine Insurance Financial Advice Investing Psychologist
  • 32. Intra-Family Issues Sibling Agreements Merged Households Caretakers Agreement Personal Care Contracts
  • 33. Grow Old With Me Grow old with me! The best is yet to be, The last of life, for which the first was made: Our times are in his hand Who saith: A whole I planned, Youth shows but half; trust God: see all, nor be afraid! Rabbi Ben Ezra Robert Browning