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Ethics presentation

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Ranal Nair
Ranal Nair

The document discusses ethics and considerations around advertising to minority groups. It defines ethics and outlines different types of minority groups including religious, gender, language, ethnic, racial, and sexual orientation. For each minority group, it discusses depictions and stereotypes to avoid, and provides examples of both positive and negative advertisements that target each group. The goal is to help advertisers understand how to develop campaigns that are sensitive and respectful to different cultures and communities.

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ADVERTISING ETHICS & MINORITY
What are ethics??Ethics are standards or moral values which dictate what is right and what is wrong, or good or bad,which are :-Culturally-based and formed based upon society’s expectations vary by person, and by situation.Legal ethics & minority
Do’s and Don'ts of advertising ethics Consider law and ethics of the countryTell truth and avoid distorting factsLegal ethics & minority
There can be two ways to create advertisements for minority-Legal ethics & minority
MINORITY GROUPS- Religious GenderLanguageEthnicRacialSexualityLegal ethics & minority
RELIGIONLegal ethics & minority
What is religion.
Importance of religion in advertising.
The measures that the advertiser should take into consideration. Legal ethics & minority
Bajaj discover ad- shanishinganapur- http://www.youtube.com/watch?v=6GEHPZbtb-I
PRINT ADBIG BAZAAR- WOMEN’S DAY Legal ethics & minority
Siminn 3g mobile adhttp://www.youtube.com/watch?v=1K5ILXpmeE0Legal ethics & minority
GENDERLegal ethics & minority
Depiction of women in societyDepiction of women in advertisingStereotyping of womenUse of women as sex object Legal ethics & minority
DLF IPL- COMMERCIALhttp://www.youtube.com/watch?v=6jEffV_8NakLegal ethics & minority
J.K super cementhttp://www.youtube.com/watch?v=P2cqlw3pwFwLegal ethics & minority
LanguageLegal ethics & minority
Way of strong communicationUsage of language in advertisingRelevance in advertisingLegal ethics & minority
Tata sky- learn English adhttp://www.youtube.com/watch?v=7XVgsbNod74&feature=relatedLegal ethics & minority
Learn english adhttp://www.youtube.com/watch?v=cUEkOVdUjHcLegal ethics & minority
Ethnic groupsLegal ethics & minority
What are ethnic groupsEthnic diversity of IndiaImportance of ethnic groups in advertisingLegal ethics & minority
Maggisambaraata noodleshttp://www.youtube.com/watch?v=UUX3pti2MyoLegal ethics & minority
WILDSTONE BENGALI AD- http://www.youtube.com/watch?v=F-btQYaK5Vg Legal ethics & minority
racialLegal ethics & minority
What is racismRoots of racism and point of views of consumersRelevance in advertisingThe measures that a advertiser should take to stop racism.Legal ethics & minority
Mc Donald's group adhttp://www.youtube.com/watch?v=UTSdUOC8KacLegal ethics & minority
KFC racist adhttp://www.youtube.com/watch?v=MQ8GbKjUkgsLegal ethics & minority
SEXUAL MINORITYLegal ethics & minority
Minority groupsFighting for its rightsIndian and world scenario of homosexuals.Legal ethics & minority
Brazilian clothing range commercialhttp://www.youtube.com/watch?v=L9DLPKgzGOcLegal ethics & minority

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