Etsy - Final Trading Proposal
- 1. ETSY: On-足Site Trading Feature Problems Proposal User Scenarios Prototypes Peter Brown MICA -足 Advanced Web Design 2010
- 2. Problems with current model/design ≒Many shop owners are also buyers. ≒Etsy fosters a community while at the same time promoting a competitive sales environment. ≒There are multiple types of users, each having different needs and expectations based on their interests and personalities
- 3. Problems with current model/design ≒Users have expressed interest in added functionality and communication between one-足another. ≒Sellers/members are forming off-足site services to facilitate needs ≒Store and proAile content is separated.
- 4. Impetus for proposal How can the site blend the role of producer and consumer? ≒Find ways to cater to those who both buy and sell ≒Explore different types of users experiences on the site ≒Build a stronger on-足site community
- 5. Proposal Develop a new item trading feature that builds on the existing communitys voice & needs. Find a way to Nit this feature into Etsys existing model.
- 6. Community responses to the problem ≒Off-足site blogs and community sites such as EtsyTraders and the Trade-足A-足Holics ≒Members trading via private messaging and other websites ≒Forums and Discussion Boards (Debates/tips on subject)
- 7. Community responses to the problem ≒Using sellers feedback to assess trust and security ≒Using shop bio to advertise openness to trading ≒Issues with bartering versus Aixed-足price trading
- 8. Community responses to the problem The community has voiced that adding a trading feature to the site would be a welcome enhancement. Many users already trade informally.
- 9. Personas Designing for needs ≒Catering to different types of people ≒Recognizing a need within the community ≒ rading will go on regardless if feature is implemented. T ≒There are sellers looking to interact with other shops on a deeper level.
- 10. Personas Designing for needs ≒Those who are willing to trade items are also willing to connect with the community past a quick transaction ≒Shop owner who is an active buyer on the site. Wants to use their own goods as currency.
- 11. Precedents Etsy Traders Blog Etsy Trade-足A-足Holics ≒Created by Etsy Community ≒Trading blog for Etsy users ≒Database of users willing to trade ≒Showing shops that are willing to trade ≒Listings and discussion on barter and trade ≒Highlighting new items for trade/swap ≒Items on shops have tradable in title ≒Developed by existing Etsy members
- 12. Precedents Caretotrade TradeAway ≒Trade and barter features ≒Post and request items/ ≒Focus on housing market services atOncer ≒Clean interface/functionality ≒Informal methods of ≒Limited depth as standalone interaction ≒Site functionality service ≒Promotes browsing and divided by task (buy, exploration sell trade) ≒ rading isnt a main T focus to the sites identity but is a welcomed addition
- 13. Precedents Swaptree Craigslist ≒ rade music, books, T ≒Informal layout and interaction DVDs, games etc. ≒Varied listings Wikipedia ≒Post items you own ≒Anonymous listings and contact ≒Community-足produced content ≒Search by items ≒Promotes exploration by large wanted or items ≒Producers are also consumers feed owned ≒Informal watchdog groups ≒Familiar interface for Craigslist ≒Database makes users connections for the ≒Facilitates needs quickly user ≒Great business model
- 14. Precedents Last.fm Freesound Wikipedia ≒Community-足based music service ≒Community-足based music ≒Community-足produced content ≒Track songs played from service ≒Producers are also consumers computer ≒Upload audio samples ≒Informal watchdog groups ≒Use communitys listening ≒Creative commons history to make connections and promotes sharing relationships to new music ≒Producers and consumers ≒User-足generated artist are blended information and showtimes ≒Shared content
- 15. Trading on-足site versus off-足site On Etsy Off Etsy ≒Protection through Paypal, etc. ≒Anonymity ≒Price is locked-足in ≒Lack of purchase protection ≒Increase feedback score ≒No standardization ≒Strengthen community ≒Etsy is not involved ≒Etsy retains hosting fee ≒External sites/services ≒Potential for more normal sales ≒User loyalty suffers
- 16. Bene=its of trading ≒Self-足Promotion ≒Cross-足user marketing ≒Richer community ≒Using items/goods as currency ≒Deeper investment with site and services ≒Support for fellow shops/users
- 17. Downsides of trading ≒Issues of trust ≒Items traded away from potential buyers ≒Divisions between selling community and passive shoppers ≒Economic Sustainability for shop owners
- 18. Solutions Optional trading feature for users who are interested ≒Wont force the user to implement the feature if it doesnt Ait their intentions ≒Similar to adding a shop as a Airst time user; wont affect main experience ≒Added functionality on sellers proAiles
- 19. Solutions Gain store credit instead of making a typical trade. ≒If a user uses the trade feature and buys an item from your shop, you are credited the same amount of money to use at their shop. ≒Moves away from the conventional idea of trading ≒Etsy still makes a cut from the items being hosted
- 20. Mockups ≒Log into your account ≒Go to Your Etsy section ≒ ook for Trading Setup L on the left-足side nav
- 21. Mockups ≒Youre given a few options for this feature ≒ lide the button to S activate the shop ≒ elect items that will be S eligible for trade ≒ he Trade Cart icon will T appear on the top
- 22. Mockups ≒You can also set items as tradable in the Currently for Sale section. ≒Check and uncheck the T icon next to items
- 23. Mockups ≒Items that are open to be traded are given the tag totrade, making it easy to search only for tradable products.
- 24. Mockups ≒Shop as you normally would, once youve activated trading on your page. ≒To request a trade for this item, click the T icon next to the cart button.
- 25. Mockups ≒Select whether youd like to offer store credit or an item from your store ≒Click Request to move onto the messaging window.
- 26. Mockups ≒Choose the amount of store credit ≒Type a message to the seller ≒Sending the request goes to the seller for approval ≒Sellers reply appears in Conversations page
- 27. User-足Scenario Requesting a Trade Search by Shop as Add item to Login Go to Your Etsy totrade tag normal trade cart Have a store? Go to trade cart on top Set up a store no yes in se9ngs Ac<vate trading feature Trade Trade for for credit item Go to trading Select items setup for trade Hit request no yes Send request Fill out message Approved? to seller form Complete transac<on as normal
- 28. Conclusions Feature has to be =inancially lucrative. ≒Ensure that only items that have already been listed are eligible for trade and swap. ≒The feature has to make sense within the site. Adding it without considering the context in which it lives will make it lose all relevancy with the community. ≒Develop ways for the act of trading to compensate the website in a similar way to the fees for posting items.
- 29. Conclusions If items are going to be traded regardless, the feature should be realized. ≒The community has made it clear that trading is a necessary aspect to homemade good creation and sale. ≒Find a balance between catering to the needs of the community while retaining a solid identity and model for sales.
- 30. Conclusions A trading feature has the potential to lead more passive buyers to become shop owners themselves. ≒Giving a select users a special type of functionality builds an incentive to sell ≒Shoppers may become sellers to be able to deepen there experience on the site ≒Inevitably, this phenomenon could help Etsy gain more items being listed sales being made over time.
- 31. Thanks Peter Brown MICA -足 Advanced Web Design 2010