Etv network is one of the largest regional language news and entertainment channel networks in India, operating 12 channels. It was founded in the late 1990s and gives news coverage in various regional languages like Telugu, Kannada, Odiya, and others. Etv has the largest news reporting network in India at the grassroots level. The channels provide a mix of news and entertainment programming and aim to serve audiences in different regions while maintaining local cultural traditions. Etv network has a viewership of over 131 million people across India. It partners with various Indian government ministries and remains the most popular channel in rural India due to its affordable subscription rates and broad coverage of languages and genres.