A study found that coverage of the EU referendum in major UK newspapers was skewed in favor of Brexit. The analysis looked at over 900 articles across 9 papers in the first two months, finding 45% supported leaving the EU while only 27% backed remaining. Support varied widely by paper, with the Daily Mail, Daily Express, Daily Star, Sun and Telegraph running the most pro-Brexit coverage, while the Mirror, Guardian and Financial Times advocated remaining. The top issues discussed were the economy, sovereignty, migration, regulations and security.
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Eu referendum bias in the press
1. http://www.independent.co.uk/news/media/eu-referendum-national-press-biased-in-favour-of-brexit-says-study-a7043446.html
EU Referendum: National press biased in
favour of Brexit, says study
Of the articles analysed 45 per cent were in favour of leaving the EU while 27 per cent were
in favour of staying
Samuel Osborne
Monday 23 May 2016
Coverage of the EU Referendum in the UK's national press is "heavily skewed in favour of
Brexit," a study has suggested. Of 928 articles analysed by the Reuters Institute for the Study
of Journalism, 45 per cent were in favour of leaving while 27 per cent were in favour of
staying. Nineteen per cent of the remaining articles were "mixed or undecided" while 9 per
cent adopted no position. The study analysed articles in nine national newspapers over two
sample days of coverage each week during the first two months of the referendum campaign,
following David Cameron's post-summit Cabinet meeting on 20 February.
What has the EU ever done for us?
The findings also reveal newspapers were more likely to quote Conservative rather than
Labour politicians, 69 to 14 per cent, during the first two months of the campaign. Positions
vary greatly between newspapers, with the Daily Mail including the most pro-leave articles,
followed by the Daily Express, the Daily Star, the Sun and the Daily Telegraph. The
newspapers with the most pro-remain articles were, in order, the Daily Mirror, the Guardian,
and the Financial Times. Articles in the Times were "evenly balanced between the two
positions, with a slight preponderance of pro-leave articles," the study says.While all
newspapers, whatever their main position, included some articles from the other point of
view, the proportion of these was smallest in the Daily Express and Daily Mirror.
The preliminary findings also show there were 42 articles focused on the referendum on an
average day, with the Daily Mail, Telegraph and Times having the highest number. They
were followed by the Financial Times, Daily Express and Guardian. The Sun, Daily
2. http://www.independent.co.uk/news/media/eu-referendum-national-press-biased-in-favour-of-brexit-says-study-a7043446.html
Mirror and Daily Star had the fewest. The most cited arguments made in either pro-leave or
pro-remain news stories were: the economy/business (33 per cent), sovereignty (29 per cent),
migration (18 per cent), regulations (14 per cent) and terrorism/security (6 per cent). In terms
of the arguments used by different publications, the Sun and the Daily Mirror both relied
heavily on arguments around sovereignty, despite having divergent positions. The four
broadsheet publications, the Financial Times, Guardian, Daily Telegraph and Times all
focused more on arguments around the economy and less on sovereignty. Making the case to
leave, the Daily Express, Daily Star and Daily Mail focused on the issue of migration.
The report's preliminary analysis is based on coverage over the period of 20 February to 26
April. The full report will cover research for the period from 20 February to 21 June and will
be published in September.