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EU-UNICEF
Communication Outreach Activities in
2013
Mid Term Evaluation for EU UNICEF African Nutrition Security Partnership
Addis Ababa, Ethiopia
29 October, 2013
Event/Activity Type

Details

Digital Media outreach
effort

High Level Visit

EU COHAFA/CODEV /Irish
Aid High Level Visit to
Kersa, East Hararghe (14th
March)

- Facebook: Live visit
updates
- Twitter: Live visit updates
- Flickr: Interactive Photo
Gallery

Commemoration

Europe Day (9th May)

- Facebook/Twitter: Happy
Europe Day messages,
content sharing for Europe
Day races

Grant Announcement

ECHO grant announcement - Web article: press release
(19th June)
posted on
www.unicef.org/ethiopia
- Facebook/Twitter:
announcement shared
- Youtube: Video on EUs
support to fight
malnutrition in Ethiopia
EU / UNICEF High Level
Visit including media

EU High Level Visit to Machakel -Social Media: Implementation of
district, Amhara region (16-17th full social media buzz (see buzz
July)
report attached)
-Ethiopian Herald story
(http://www.ethpress.gov.et/hera
ld/index.php/herald/society/3652
-revamping-wash-sectordevelopment)

Video story

Video: Celebrating nutrition
- Youtube: Story on Communityachievements in Wolaita
based Nutrition (CBN) in Wolaita,
(www.unicef.org/eu/devaid_nu SNNPR, Ethiopia
trition.html#pid3159 )
Video: Improving water and
nutrition to support community
development
http://www.unicef.org/infobyc
ountry/ethiopia_70794.html

Launch

ONEWASH launch (13th
September)

- Facebook/Twitter: Live event
updates with acknowledgment
of EU support to ONE WASH
- Tumblr/LinkedIn: A blog
about the importance of
ONEWASH and EUs
Examples of EU Visibility
EU visibility requirements document
 ECHO Press Release
http://www.unicef.org/ethiopia/media.html
 Wolayta CBN package Video Link
[www.unicef.org/eu/devaid_nutrition.html#pid31
59 ]
 Human Interest Story on Somali Region
http://www.unicef.org/ethiopia/events_13790.
html
Human Interest Story  Nutrition
Support in Somali Region
EU Visibility
Images Speak Louder
Story on WASH on Ethiopian Herald
Media Training
 Media training for 70 journalist[majority of
the journalists to be women] designed for four
months
 Consultant selected- Lambadina Institute of
Health
 Media Content coverage on nutrition for the
last two months has started
THANK YOU

More Related Content

European Unioin related digital communication outreach activities in 2013

  • 1. EU-UNICEF Communication Outreach Activities in 2013 Mid Term Evaluation for EU UNICEF African Nutrition Security Partnership Addis Ababa, Ethiopia 29 October, 2013
  • 2. Event/Activity Type Details Digital Media outreach effort High Level Visit EU COHAFA/CODEV /Irish Aid High Level Visit to Kersa, East Hararghe (14th March) - Facebook: Live visit updates - Twitter: Live visit updates - Flickr: Interactive Photo Gallery Commemoration Europe Day (9th May) - Facebook/Twitter: Happy Europe Day messages, content sharing for Europe Day races Grant Announcement ECHO grant announcement - Web article: press release (19th June) posted on www.unicef.org/ethiopia - Facebook/Twitter: announcement shared - Youtube: Video on EUs support to fight malnutrition in Ethiopia
  • 3. EU / UNICEF High Level Visit including media EU High Level Visit to Machakel -Social Media: Implementation of district, Amhara region (16-17th full social media buzz (see buzz July) report attached) -Ethiopian Herald story (http://www.ethpress.gov.et/hera ld/index.php/herald/society/3652 -revamping-wash-sectordevelopment) Video story Video: Celebrating nutrition - Youtube: Story on Communityachievements in Wolaita based Nutrition (CBN) in Wolaita, (www.unicef.org/eu/devaid_nu SNNPR, Ethiopia trition.html#pid3159 ) Video: Improving water and nutrition to support community development http://www.unicef.org/infobyc ountry/ethiopia_70794.html Launch ONEWASH launch (13th September) - Facebook/Twitter: Live event updates with acknowledgment of EU support to ONE WASH - Tumblr/LinkedIn: A blog about the importance of ONEWASH and EUs
  • 4. Examples of EU Visibility EU visibility requirements document ECHO Press Release http://www.unicef.org/ethiopia/media.html Wolayta CBN package Video Link [www.unicef.org/eu/devaid_nutrition.html#pid31 59 ] Human Interest Story on Somali Region http://www.unicef.org/ethiopia/events_13790. html
  • 5. Human Interest Story Nutrition Support in Somali Region
  • 8. Story on WASH on Ethiopian Herald
  • 9. Media Training Media training for 70 journalist[majority of the journalists to be women] designed for four months Consultant selected- Lambadina Institute of Health Media Content coverage on nutrition for the last two months has started