EU-UNICEF Communication Outreach Activities in 2013Mid Term Evaluation for EU UNICEF African Nutrition Security PartnershipAddis Ababa, Ethiopia29 October, 2013
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European Unioin related digital communication outreach activities in 2013
2. Event/Activity Type
Details
Digital Media outreach
effort
High Level Visit
EU COHAFA/CODEV /Irish
Aid High Level Visit to
Kersa, East Hararghe (14th
March)
- Facebook: Live visit
updates
- Twitter: Live visit updates
- Flickr: Interactive Photo
Gallery
Commemoration
Europe Day (9th May)
- Facebook/Twitter: Happy
Europe Day messages,
content sharing for Europe
Day races
Grant Announcement
ECHO grant announcement - Web article: press release
(19th June)
posted on
www.unicef.org/ethiopia
- Facebook/Twitter:
announcement shared
- Youtube: Video on EUs
support to fight
malnutrition in Ethiopia
3. EU / UNICEF High Level
Visit including media
EU High Level Visit to Machakel -Social Media: Implementation of
district, Amhara region (16-17th full social media buzz (see buzz
July)
report attached)
-Ethiopian Herald story
(http://www.ethpress.gov.et/hera
ld/index.php/herald/society/3652
-revamping-wash-sectordevelopment)
Video story
Video: Celebrating nutrition
- Youtube: Story on Communityachievements in Wolaita
based Nutrition (CBN) in Wolaita,
(www.unicef.org/eu/devaid_nu SNNPR, Ethiopia
trition.html#pid3159 )
Video: Improving water and
nutrition to support community
development
http://www.unicef.org/infobyc
ountry/ethiopia_70794.html
Launch
ONEWASH launch (13th
September)
- Facebook/Twitter: Live event
updates with acknowledgment
of EU support to ONE WASH
- Tumblr/LinkedIn: A blog
about the importance of
ONEWASH and EUs
4. Examples of EU Visibility
EU visibility requirements document
ECHO Press Release
http://www.unicef.org/ethiopia/media.html
Wolayta CBN package Video Link
[www.unicef.org/eu/devaid_nutrition.html#pid31
59 ]
Human Interest Story on Somali Region
http://www.unicef.org/ethiopia/events_13790.
html
9. Media Training
Media training for 70 journalist[majority of
the journalists to be women] designed for four
months
Consultant selected- Lambadina Institute of
Health
Media Content coverage on nutrition for the
last two months has started