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Eva Georgia Kpfk08 5yr

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Eva Georgia
Eva Georgia

KPFK has made significant improvements over the past 5 years including rebuilding studios and infrastructure, increasing programming, developing Spanish language content, and expanding their online presence. Their goals for the next 5 years include celebrating their 50th anniversary, launching donor campaigns, strengthening local news coverage, utilizing new technologies, and improving accessibility.

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KPFK 50 Years in the making… A 5 Year Retrospective 2002 - 2007
Where we came from… After the big change KPFK was… 200K Debt Leaking roof – Archives impact Little to NO Diversity at Station or Programming No fulltime staff – all temps Major Transmitter – signal problems Poor infrastructure One Daily News cast
What we’ve done… Improved KPFK infrastructure Rebuilt 3 Broadcast Studios, 2 edit bays and 2 studios for news Built a production studio. Initiated 1 of the most progressive union contracts in the country Rebuilt Web- 3 years ago 70K / Today 4-5million hits p/month in over 53 countries worldwide Creation of audio archiving and pod casting Built 10 community/volunteer work stations w/ computers Purchased 40 computers for staff and studios Increased Programming from 68 to 100+ Increased Spanish Language Programming and returned Black and fired programmers. Developed a daily National Spanish Language News Cast Increased Public Affairs Programming / Weekends also Created stringer budget / Expanded – 3daily News Cast and Hourly Headlines
50 Years in the making… Looking towards the next 50. July’ 2009
Short Term Goals Develop campaign for 50 th Anniversary Celebration year. Create outreach and marketing campaign – billboards/bus ads/bench ads and other media – 200k Launch Major Donor Campaign throughout signal area – Meet and Greets/Station Tours/Individual Donor appointments. Reclaim San Diego signal – grassroots marketing campaign. Finalize Malibu Translator – Oct’ 2007 Expand Voices of Tomorrow training project for high school youth – radio
Long Term Vision Utilize digital and other new technologies and distribution venues for the expansion and development of a multimedia platform for KPFK Strengthen organizational structure and support through staff development and programmers support. Strengthen available programming with increased diversity and greater accessibility. Improve programming quality, increase production Expand local news / Weekend news: Increase Thematic Programming – Global Warming / Human Rights Watch / Immigration / Healthcare / Elections / Investigative Reporting.
New Generation Of Programming 50 years Later what have we learned Passing of the baton. Honor the past and trust in the future. Secure and Maintain greater accessibility for new generations and local communities. Maintain a balance. The 3 R’s of programming: Radio Activism Radio Advocacy Radio Journalism Introduce new paradigms in radio Increase multilingualism
Pacifica Contributions to Spanish Language Public Radio New Contributions to the development of new media in the industry. Meeting the demand: The changing demographic Pacifica playing a strategic role in dissemination of progressive news, information and analysis to audience conservatives have targeted for years. Pacifica must lead the way. We have begun: Informativo Pacifica Changing English only paradigm in media Providing venue for collaboration and organization Contributing to American Political discourse.
Operations - Increased in-kind donations to improve working environment - Accessibility improvements undertaken - Implemented consistent training for paid and unpaid staff - Santa Barbara signal – Translator has been upgraded - Creating efficiencies in station operations - Aztec Roofing system installed - Installed back-up power generators
How do we get there Convert to HD Radio – another 24hr broadcast channel for KPFK Purchase remote broadcast equipment and van – 40k Create and produce KPFK’s own Pod-safe music library/music production of CD’S and DVD’s for purchase/e-commerce. Fulfill ADA compliance with a recent accessibility audit of our building and parking lot requiring specific structural improvements to ensure we are accessible to all Launch a new member listener campaign Increase member base and strengthen community relations
Muchas Gracis For the bilingually challenged… Thank You

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Eva Georgia Kpfk08 5yr

  • 1. KPFK 50 Years in the making… A 5 Year Retrospective 2002 - 2007
  • 2. Where we came from… After the big change KPFK was… 200K Debt Leaking roof – Archives impact Little to NO Diversity at Station or Programming No fulltime staff – all temps Major Transmitter – signal problems Poor infrastructure One Daily News cast
  • 3. What we’ve done… Improved KPFK infrastructure Rebuilt 3 Broadcast Studios, 2 edit bays and 2 studios for news Built a production studio. Initiated 1 of the most progressive union contracts in the country Rebuilt Web- 3 years ago 70K / Today 4-5million hits p/month in over 53 countries worldwide Creation of audio archiving and pod casting Built 10 community/volunteer work stations w/ computers Purchased 40 computers for staff and studios Increased Programming from 68 to 100+ Increased Spanish Language Programming and returned Black and fired programmers. Developed a daily National Spanish Language News Cast Increased Public Affairs Programming / Weekends also Created stringer budget / Expanded – 3daily News Cast and Hourly Headlines
  • 4. 50 Years in the making… Looking towards the next 50. July’ 2009
  • 5. Short Term Goals Develop campaign for 50 th Anniversary Celebration year. Create outreach and marketing campaign – billboards/bus ads/bench ads and other media – 200k Launch Major Donor Campaign throughout signal area – Meet and Greets/Station Tours/Individual Donor appointments. Reclaim San Diego signal – grassroots marketing campaign. Finalize Malibu Translator – Oct’ 2007 Expand Voices of Tomorrow training project for high school youth – radio
  • 6. Long Term Vision Utilize digital and other new technologies and distribution venues for the expansion and development of a multimedia platform for KPFK Strengthen organizational structure and support through staff development and programmers support. Strengthen available programming with increased diversity and greater accessibility. Improve programming quality, increase production Expand local news / Weekend news: Increase Thematic Programming – Global Warming / Human Rights Watch / Immigration / Healthcare / Elections / Investigative Reporting.
  • 7. New Generation Of Programming 50 years Later what have we learned Passing of the baton. Honor the past and trust in the future. Secure and Maintain greater accessibility for new generations and local communities. Maintain a balance. The 3 R’s of programming: Radio Activism Radio Advocacy Radio Journalism Introduce new paradigms in radio Increase multilingualism
  • 8. Pacifica Contributions to Spanish Language Public Radio New Contributions to the development of new media in the industry. Meeting the demand: The changing demographic Pacifica playing a strategic role in dissemination of progressive news, information and analysis to audience conservatives have targeted for years. Pacifica must lead the way. We have begun: Informativo Pacifica Changing English only paradigm in media Providing venue for collaboration and organization Contributing to American Political discourse.
  • 9. Operations - Increased in-kind donations to improve working environment - Accessibility improvements undertaken - Implemented consistent training for paid and unpaid staff - Santa Barbara signal – Translator has been upgraded - Creating efficiencies in station operations - Aztec Roofing system installed - Installed back-up power generators
  • 10. How do we get there Convert to HD Radio – another 24hr broadcast channel for KPFK Purchase remote broadcast equipment and van – 40k Create and produce KPFK’s own Pod-safe music library/music production of CD’S and DVD’s for purchase/e-commerce. Fulfill ADA compliance with a recent accessibility audit of our building and parking lot requiring specific structural improvements to ensure we are accessible to all Launch a new member listener campaign Increase member base and strengthen community relations
  • 11. Muchas Gracis For the bilingually challenged… Thank You