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Eval q 2

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Emily Roberts

The document discusses how the author created synergy between a film trailer, film poster, and magazine cover through consistent design elements. Specifically, the author used the color yellow throughout to link themes of hope/happiness and deceit. A key image of the protagonist laying down thinking was featured in all three pieces to introduce her and the theme of depression. The same typography and inclusion of the film's release date, production company, and awards in each piece helped tie them together for marketing the film's release. The author believes these design choices successfully created cohesion between the ancillary texts.

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HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? A2 Media Emily Roberts
MY MEDIA TEXTS
SYNERGY IN DESIGN: COLOUR SCHEME I have kept a key colour scheme throughout my product and ancillary product process that will allow synergy to be created between the three media texts. The use of the iconic colour yellow links my products together: - The meaning of the colour yellow: Yellow, the color of sunshine, hope, and happiness, has conflicting associations. On one hand yellow stands for freshness, happiness, positivity, clarity, energy, optimism, enlightenment, remembrance, intellect, honor, loyalty, and joy, but on the other, it represents cowardice and deceit. This links to my narrative in that there is positive links when the characters are together and the freshness of a new relationship. On the other hand, the connotation of deceit links to the twist in the
SYNERGY IN DESIGN: COLOUR SCHEME EXAMPLES - TRAILER
SYNERGY IN DESIGN: COLOUR SCHEME EXAMPLES ANCILLARY PRODUCTS
SYNERGY IN DESIGN: COLOUR SCHEME As shown in the examples, I have successfully used colour scheme to show a clear link between my three media texts as well as creating meaning in the narrative through a colour that connotes and portrays themes of my film trailer The use of a colour scheme in media allows text to be easily identifiable which is useful as it can quickly target an audience and allow that audience to access different media texts based on a single element
SYNERGY IN DESIGN: IMAGE In order to link the film trailer, film poster and magazine front cover, I thought it was essentially that there was one key identifiable image that will allow the audience to quickly associate the media texts together. The image that I used in all three of my productions was: This is the opening shot of my film trailer, the main image in my magazine front cover and the middle main image in my poster. The effect of this image is that it not only immediately introduces the protagonist: Maddie but also portrays elements of the narrative by having here laying down looking deep in thought it connotes the theme of depression.
SYNERGY IN DESIGN: TYPOGRAPHY Furthermore, the use of the same typography creates links between both of my ancillary products:
SYNERGY IN CONSTUCTION: CONTEXT OF TEXT I have made sure all three of my media texts have repetition in the same conventions and elements. The effect of this is that important features such as release date will stay clear in the audiences head which is crucial in a marketing campaign in making sure the release of the film is as successful as it can be: In the examples below we see the same star system, release date, production company, film name and awards mentioned throughout which creates synergy between my products.
SUCCESS? Overall, I think I have been quite successful in creating three products that combine design, layout and construction to create synergy and easily be recongised by the audience. The use of a constant colour scheme and repetition of the same image allows my media texts to look professional and stand out to the viewer. In conclusion, I am happy with the way I have presented my media texts and both followed conventions and flouted them in order to create three original products that appeal to a young audience.

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Eval q 2

  • 1. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? A2 Media Emily Roberts
  • 3. SYNERGY IN DESIGN: COLOUR SCHEME I have kept a key colour scheme throughout my product and ancillary product process that will allow synergy to be created between the three media texts. The use of the iconic colour yellow links my products together: - The meaning of the colour yellow: Yellow, the color of sunshine, hope, and happiness, has conflicting associations. On one hand yellow stands for freshness, happiness, positivity, clarity, energy, optimism, enlightenment, remembrance, intellect, honor, loyalty, and joy, but on the other, it represents cowardice and deceit. This links to my narrative in that there is positive links when the characters are together and the freshness of a new relationship. On the other hand, the connotation of deceit links to the twist in the
  • 4. SYNERGY IN DESIGN: COLOUR SCHEME EXAMPLES - TRAILER
  • 5. SYNERGY IN DESIGN: COLOUR SCHEME EXAMPLES ANCILLARY PRODUCTS
  • 6. SYNERGY IN DESIGN: COLOUR SCHEME As shown in the examples, I have successfully used colour scheme to show a clear link between my three media texts as well as creating meaning in the narrative through a colour that connotes and portrays themes of my film trailer The use of a colour scheme in media allows text to be easily identifiable which is useful as it can quickly target an audience and allow that audience to access different media texts based on a single element
  • 7. SYNERGY IN DESIGN: IMAGE In order to link the film trailer, film poster and magazine front cover, I thought it was essentially that there was one key identifiable image that will allow the audience to quickly associate the media texts together. The image that I used in all three of my productions was: This is the opening shot of my film trailer, the main image in my magazine front cover and the middle main image in my poster. The effect of this image is that it not only immediately introduces the protagonist: Maddie but also portrays elements of the narrative by having here laying down looking deep in thought it connotes the theme of depression.
  • 8. SYNERGY IN DESIGN: TYPOGRAPHY Furthermore, the use of the same typography creates links between both of my ancillary products:
  • 9. SYNERGY IN CONSTUCTION: CONTEXT OF TEXT I have made sure all three of my media texts have repetition in the same conventions and elements. The effect of this is that important features such as release date will stay clear in the audiences head which is crucial in a marketing campaign in making sure the release of the film is as successful as it can be: In the examples below we see the same star system, release date, production company, film name and awards mentioned throughout which creates synergy between my products.
  • 10. SUCCESS? Overall, I think I have been quite successful in creating three products that combine design, layout and construction to create synergy and easily be recongised by the audience. The use of a constant colour scheme and repetition of the same image allows my media texts to look professional and stand out to the viewer. In conclusion, I am happy with the way I have presented my media texts and both followed conventions and flouted them in order to create three original products that appeal to a young audience.