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Evaluating hardware
Tools and advice for making the right choice
Ryan Duggan
University of Chicago

@RynDggn
!

+RyanDuggan

1
De鍖ne Needs
Base speci鍖cations of
the needed equipment
What applications will
you run immediately,
near future?

2
Query the User Base
Survey
Analyze recent historical data
Talk to key investigators
Research current industry trends
Ignore much of what the users say, but key in on the
real needs.
3
Re鍖ne Needs

With user feedback, re鍖ne
speci鍖cations
Future-proof hardware

Wants
Needs

4
Survey the Market
Research what
instruments are available
Base entry for
consideration on
minimum speci鍖cation
Use organizational tools
like Evernote to keep
track of contenders
5
Navigate the Marketing
Learn to read marketing materials
Differentiate between Technical Spec (what hardware has) and
Performance Spec (what hardware can do).
Marketing materials are 鍖ne for listing Technical Speci鍖cations, but
NOT Performance Speci鍖cation
Samsung found itself accused of arti鍖cially (and secretly) boosting
benchmark scores on its 鍖agship phone to ensure it would
outperform the competition. - The Verge (http://goo.gl/5vuCs9)
	

	

	

	
6
Create the Matrix
List of speci鍖cations vs. available hardware
Use marketing material Technical Specs.
Include Budget as a speci鍖cation

7
Hands-on
No canned demos
No example data sets
Real data, collected by you, analyzed by you
Create your own performance metric if none exists.
Single most important decision criteria

8
Take to the Social Network
Read reviews
Ask peers
Request OEM
response for any
negative feedback.

9
Negotiate Purchase
Negotiate with multiple OEMs regardless of intent to
purchase
Make sure OEMs are aware of the competition
Competitive bid may be required anyway
Get everything in writing
Include training, extended warranty, shipping,
installation, free upgrades, etc
10
Be Mindful of Year-end deals
If you can time it properly, year-end numbers can be a
powerful bargaining chip.
Make sure the sales representative is aware of their
competition.

11
Bonus Tip

So-called second Tier OEMs should always be
considered.
The good ones are typically hungry for business

12
Wrap-up
!

Do your homework
Test the hardware in real-world situations
(Re)Negotiate

13

More Related Content

Evaluating new hardware - Tools and advice for making the right choice

  • 1. Evaluating hardware Tools and advice for making the right choice Ryan Duggan University of Chicago @RynDggn ! +RyanDuggan 1
  • 2. De鍖ne Needs Base speci鍖cations of the needed equipment What applications will you run immediately, near future? 2
  • 3. Query the User Base Survey Analyze recent historical data Talk to key investigators Research current industry trends Ignore much of what the users say, but key in on the real needs. 3
  • 4. Re鍖ne Needs With user feedback, re鍖ne speci鍖cations Future-proof hardware Wants Needs 4
  • 5. Survey the Market Research what instruments are available Base entry for consideration on minimum speci鍖cation Use organizational tools like Evernote to keep track of contenders 5
  • 6. Navigate the Marketing Learn to read marketing materials Differentiate between Technical Spec (what hardware has) and Performance Spec (what hardware can do). Marketing materials are 鍖ne for listing Technical Speci鍖cations, but NOT Performance Speci鍖cation Samsung found itself accused of arti鍖cially (and secretly) boosting benchmark scores on its 鍖agship phone to ensure it would outperform the competition. - The Verge (http://goo.gl/5vuCs9) 6
  • 7. Create the Matrix List of speci鍖cations vs. available hardware Use marketing material Technical Specs. Include Budget as a speci鍖cation 7
  • 8. Hands-on No canned demos No example data sets Real data, collected by you, analyzed by you Create your own performance metric if none exists. Single most important decision criteria 8
  • 9. Take to the Social Network Read reviews Ask peers Request OEM response for any negative feedback. 9
  • 10. Negotiate Purchase Negotiate with multiple OEMs regardless of intent to purchase Make sure OEMs are aware of the competition Competitive bid may be required anyway Get everything in writing Include training, extended warranty, shipping, installation, free upgrades, etc 10
  • 11. Be Mindful of Year-end deals If you can time it properly, year-end numbers can be a powerful bargaining chip. Make sure the sales representative is aware of their competition. 11
  • 12. Bonus Tip So-called second Tier OEMs should always be considered. The good ones are typically hungry for business 12
  • 13. Wrap-up ! Do your homework Test the hardware in real-world situations (Re)Negotiate 13