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Evaluation 1

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Vanessa Donkoh
Vanessa Donkoh

1) The music video for "New York" by Paloma Faith conforms to several conventions of music videos, such as matching the visuals to the lyrics and music. However, it challenges conventions by not including dancing or sexualizing the artist to better match the despondent tone of the song. 2) The magazine advertisement uses conventions like prominently featuring the artist's image and including the album and artist names. However, it also includes social media information atypical of magazine ads to better target younger audiences. 3) The digipak represents the genre through its visuals like using bright colors for pop. But atypical facial expressions subvert expectations and images from the music video provide further recognition to

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Evaluation 1: In what ways does you media product use, develop or challenges forms and conventions of real media product? By Vanessa Donkoh
Music Video New York Paloma Faith In terms my music video, the way in which I have conformed to the stereotypical conventions of a music video, is by following Andre Goodwins key features of a music video. For instance Goodwin's argues that one of the conventions of a music video is the relationship between the lyrics and the visuals. For instance in a particular scene within my music video, there is shot of a glass of water with a red liquid being poured into it and this reflects the lyrics she poisoned your sweet mind. Another of Goodwins conventions is there should be a relationship between the music and the visuals of the music video. The song New York by Paloma Faith is about a womans boyfriend who leaves her and moves to New York, although she personifies the city of New York as another woman. In term of my video, the visuals match up to the music literally. For instance the narrative in my music is about a woman losing her boyfriend to another woman who lives in New York . In terms of the music video, the other woman can also be interpreted as (antagonist) is a metaphor for New York. Furthermore, Goodwin argues the demands of the of the record label will include the need for lots of close up s of the artist and the artist may develop motifs which recurs across their style of work. In terms of my music video there are a umber of close ups of the artists, as within the narrative of the video the artist is also the antagonist. However in terms of subverting the conventions of a music video, according to Goodwin a number of video include an aspect of voyeurism in which the artist is portrayed in a sexual way. This was not shown in my video due to the fact that the artist was supposed to be portrayed as heartbroken and depressed. If she was sexualised it would of subverted our intentions. In addition many music videos include scenes in which the artist is dancing, with a umber of back up dancers, this also was not available in our video. The reason for this was because the tone of the song was despondent and despairing. Due to the fact that it was about the breakdown of a relationship the idea of including a dance sequence will undermine the message being put forward.
Magazine Advert The colour scheme consists of three main colours black, white and red. These colors contract with each other. For instance red connotes danger, passion and seduction. However the color white contrasts with this as it signifies purity. Whereas black signifies dark and the unknown. This connotation could all together reflect the content of the album. The picture of her takes up the majority of the poster shes a solo artist important for her to be the main image In terms of the image Alicias make up is slightly heavy, striking, its dark and links in the with the color scheme of the poster Her hair is straight and portion of it is slicked back , and this puts more of an emphasis on her facial features Her somber facial coupled with her black dazzling make up and black clothing could reflect the idea that songs on the album may cover serious issues . Her jewelry is small and minimal therefore it doesnt take the focus away from her face. Her initials are presented in the corner of the poster, in the color red which connotes danger and passion which could be mirrored in the content of the album. The name of the album and artist are in bold and in capitals due to fact that this is essential information for the audience. Further information shown on the poster consists of some songs that are in the album and some of the other artists that are present Other necessary information on the advertisement is the date that the album is available are the record labels and distributors, and also social networking sites the artist is on. In the majority of magazine adverts, the image of the artist takes up the majority of the poster. This convention has been reflected within my poster for Do you want the truth or something beautiful as the picture of the artist is the main image on the poster, in front of a faded image of the city of New York to reflect the single. . In addition to this the artist on the front of our magazine cover is wearing dark make up and this slightly contrasts with the pink background which allows her to stand out more. In addition the name of the artist and album are prominent titles on traditional album posters. For example in terms of Alicia Keys magazine advert the initials of her name are in red in the corner of the poster (a recognisable symbol for herself) and her actual name and name of the album. This is then shown on my advert as the name of the artist and the album name is present in large font on the poster, the colour white so that it stands out from the background. Moreover a convention typically seen on magazine adverts, are the dates available, featured artists, reviews and record label information. However we subverted some of these conventions, for instance, although record label information is on our poster we also included information about iTunes, twitter and Facebook. Due the fact that in society now, digital technology and social networking sites are in prominent use, and as our target audience are pop fans; which the majority of are young people, they will be able to access these websites to gain more information about the artist.
Digipak In terms of the conventions of the digipak, it is clear that you have to represent the genre and the artist on the front cover of your digipak. For instance FAME by Chris brown the genre of the album as a whole consists of R&B, Hip Hop, Pop and Dance. All these genres are presented within the front cover art. The hip hop and R&B is presented through the graffiti aspect of the design. However the pop and dance is shown by the bright colours that a re used along with the repetition of pictures with portray the effect of a mosaic, as each mosaic contains a different picture of brown (although some are repeated) it shows the different sides to him rather than just the Chris Brown who is in the limelight. This convention is shown within my digipak, for example the genre of pop is represented by the use of the bright colours that are associated with pop artists i.e. pink, this is further reinforced by the fact that New York skyline is also pink. Although, some conventions of the genre are subverted, as the facial expression the Artist is one of despondency and slight confusion, as opposed the pleasurable light hearted tone of pop music and albums. Another way in which we have subverted the conventions of the typical albums is through the way we have included images from the music video in the album, to reflect the tone of the album and to give further recognition to the hit single. Other conventions that were included were, the colour scheme being continued throughout the album and idea of having the song titles on the back of the album. However the multitude of images of the artist that surround the digipak are slightly unconventional. Although the majority of albums have pictures of their artist throughout, there are many more in our album. Due to the fact that Paloma Faith is a rather unknown artist therefore by included a lot of pictures of her, her face will become well known.

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Evaluation 1

  • 1. Evaluation 1: In what ways does you media product use, develop or challenges forms and conventions of real media product? By Vanessa Donkoh
  • 2. Music Video New York Paloma Faith In terms my music video, the way in which I have conformed to the stereotypical conventions of a music video, is by following Andre Goodwins key features of a music video. For instance Goodwin's argues that one of the conventions of a music video is the relationship between the lyrics and the visuals. For instance in a particular scene within my music video, there is shot of a glass of water with a red liquid being poured into it and this reflects the lyrics she poisoned your sweet mind. Another of Goodwins conventions is there should be a relationship between the music and the visuals of the music video. The song New York by Paloma Faith is about a womans boyfriend who leaves her and moves to New York, although she personifies the city of New York as another woman. In term of my video, the visuals match up to the music literally. For instance the narrative in my music is about a woman losing her boyfriend to another woman who lives in New York . In terms of the music video, the other woman can also be interpreted as (antagonist) is a metaphor for New York. Furthermore, Goodwin argues the demands of the of the record label will include the need for lots of close up s of the artist and the artist may develop motifs which recurs across their style of work. In terms of my music video there are a umber of close ups of the artists, as within the narrative of the video the artist is also the antagonist. However in terms of subverting the conventions of a music video, according to Goodwin a number of video include an aspect of voyeurism in which the artist is portrayed in a sexual way. This was not shown in my video due to the fact that the artist was supposed to be portrayed as heartbroken and depressed. If she was sexualised it would of subverted our intentions. In addition many music videos include scenes in which the artist is dancing, with a umber of back up dancers, this also was not available in our video. The reason for this was because the tone of the song was despondent and despairing. Due to the fact that it was about the breakdown of a relationship the idea of including a dance sequence will undermine the message being put forward.
  • 3. Magazine Advert The colour scheme consists of three main colours black, white and red. These colors contract with each other. For instance red connotes danger, passion and seduction. However the color white contrasts with this as it signifies purity. Whereas black signifies dark and the unknown. This connotation could all together reflect the content of the album. The picture of her takes up the majority of the poster shes a solo artist important for her to be the main image In terms of the image Alicias make up is slightly heavy, striking, its dark and links in the with the color scheme of the poster Her hair is straight and portion of it is slicked back , and this puts more of an emphasis on her facial features Her somber facial coupled with her black dazzling make up and black clothing could reflect the idea that songs on the album may cover serious issues . Her jewelry is small and minimal therefore it doesnt take the focus away from her face. Her initials are presented in the corner of the poster, in the color red which connotes danger and passion which could be mirrored in the content of the album. The name of the album and artist are in bold and in capitals due to fact that this is essential information for the audience. Further information shown on the poster consists of some songs that are in the album and some of the other artists that are present Other necessary information on the advertisement is the date that the album is available are the record labels and distributors, and also social networking sites the artist is on. In the majority of magazine adverts, the image of the artist takes up the majority of the poster. This convention has been reflected within my poster for Do you want the truth or something beautiful as the picture of the artist is the main image on the poster, in front of a faded image of the city of New York to reflect the single. . In addition to this the artist on the front of our magazine cover is wearing dark make up and this slightly contrasts with the pink background which allows her to stand out more. In addition the name of the artist and album are prominent titles on traditional album posters. For example in terms of Alicia Keys magazine advert the initials of her name are in red in the corner of the poster (a recognisable symbol for herself) and her actual name and name of the album. This is then shown on my advert as the name of the artist and the album name is present in large font on the poster, the colour white so that it stands out from the background. Moreover a convention typically seen on magazine adverts, are the dates available, featured artists, reviews and record label information. However we subverted some of these conventions, for instance, although record label information is on our poster we also included information about iTunes, twitter and Facebook. Due the fact that in society now, digital technology and social networking sites are in prominent use, and as our target audience are pop fans; which the majority of are young people, they will be able to access these websites to gain more information about the artist.
  • 4. Digipak In terms of the conventions of the digipak, it is clear that you have to represent the genre and the artist on the front cover of your digipak. For instance FAME by Chris brown the genre of the album as a whole consists of R&B, Hip Hop, Pop and Dance. All these genres are presented within the front cover art. The hip hop and R&B is presented through the graffiti aspect of the design. However the pop and dance is shown by the bright colours that a re used along with the repetition of pictures with portray the effect of a mosaic, as each mosaic contains a different picture of brown (although some are repeated) it shows the different sides to him rather than just the Chris Brown who is in the limelight. This convention is shown within my digipak, for example the genre of pop is represented by the use of the bright colours that are associated with pop artists i.e. pink, this is further reinforced by the fact that New York skyline is also pink. Although, some conventions of the genre are subverted, as the facial expression the Artist is one of despondency and slight confusion, as opposed the pleasurable light hearted tone of pop music and albums. Another way in which we have subverted the conventions of the typical albums is through the way we have included images from the music video in the album, to reflect the tone of the album and to give further recognition to the hit single. Other conventions that were included were, the colour scheme being continued throughout the album and idea of having the song titles on the back of the album. However the multitude of images of the artist that surround the digipak are slightly unconventional. Although the majority of albums have pictures of their artist throughout, there are many more in our album. Due to the fact that Paloma Faith is a rather unknown artist therefore by included a lot of pictures of her, her face will become well known.