Evaluation 1
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The document discusses conventions in indie music videos, including slow cutting between shots, close-ups on faces to illustrate emotion, dark lighting to convey sadness, and shots of the artist performing. It then summarizes a student's music video project about a girl getting over a breakup by traveling abroad. The student's video incorporates these conventions through close-ups showing the character's emotions and long shots establishing locations. It challenges some conventions by varying the editing pace and switching between bright and dark lighting to match the character's changing moods of sadness and happiness.
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The document analyzes how performance and cinematography create meaning for the audience in a scene from the film "Into the Wild." It discusses how close-up shots of the main character Christopher McCandless show his gaunt and ill appearance. Point-of-view camera work makes the audience feel like they are experiencing his weakness. The cinematography and the actor's performance convey that McCandless is alone and getting weaker, eliciting sympathy from the audience for his struggle.Treatment sheet 
Treatment sheet GLMurphy
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The proposed music video concept is about a boy helping his best friend get over a breakup. It will show the breakup initially, then depict the friend experiencing depression while the protagonist tries to help. A character called "Depression" will represent the friend's depressed state. Toward the end, the friend will reject Depression and begin to feel better with the protagonist's support. The video will have a dreary color palette and lighting to match the mood initially, changing to brighter hues as the friend's mood lifts. It will include close-ups and interactions between the two friends to convey themes of companionship, love, and heartbreak.Question one powerpoint
Question one powerpointcharlotteharryjason
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The document analyzes the conventions used in a music video created by the author. It discusses how the narrative, characters, artist, and other elements employ conventions of mainstream music videos, while also challenging some conventions. The male character displays a range of emotions conventionally seen in male roles. Costumes are more realistic than trend-setting. Effects are used to represent emotions subtly rather than leaving interpretation to the audience. The overall product strives to balance conventions with original techniques and representation of relatable characters.Question one 
Question one charlotteharryjason
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This document discusses the conventions used and challenged in a music video project. It examines the use of narrative, character portrayals and costumes, locations of the artist, solo shots, and effects. The music video uses conventions such as a relationship narrative, male characters displaying a range of emotions, and artists appearing where the narrative takes place. However, it also challenges conventions by giving equal screen time to both characters, portraying typical teenage clothing, and using color changes to represent emotions rather than being explicit. The document provides examples to support how the project employs and adjusts conventions of mainstream music video forms.Media Pitch 
Media Pitch sallychin98
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The document outlines plans for a music video for the song "Dead To Me" by Melanie Martinez. It discusses using dark, gloomy scenery and close-up shots of lip syncing to reflect the mysterious lyrics. Locations like a graveyard, trashed house, and theater are proposed to showcase emotions like guilt, love, jealousy, tragedy and grief suggested by the lyrics. Props like fake drugs, alcohol, blood, and a black umbrella would help illustrate themes of abuse, addiction, and death.Evaluation
EvaluationLaura_Heywood
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The document provides details on the production of a music video for the song "Set Fire to the Rain" by Lucy May, including locations, costumes, props, camera work, editing, genre, and image manipulation. It describes using various shots and editing techniques like slow motion, fade outs, and changing brightness/contrast to tell the story of a woman reminiscing about a past relationship. It also discusses designing the CD cover and a magazine advertisement through techniques like changing colors, shadows, and contrasts.First love pp
First love ppEllenorHandy
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The short film uses various camera techniques and shots to tell the story of a couple's relationship from their meeting to their breakup one year later. It begins with the male character alone on a bridge, then shows him meeting the female character and their relationship growing through shots of them together, texting, and developing feelings for one another. However, over time arguments start and their relationship deteriorates, shown through duller shots of them unhappy. In the end, it circles back to shots of the male alone and dejected to represent his broken bond with his former partner.Music video ideas generation report 
Music video ideas generation report sophiejane27
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The proposed music video would tell a narrative love story involving heartbreak through the experience of the female main character. It would have a pop genre and focus on the themes of love and sadness. Scenes would include the character walking alone in public and showing emotion over getting her heart broken by a past relationship. Low key lighting, natural sunlight, and everyday clothing would be used to make the character and setting seem normal. The video would use continuity editing and digital effects like lighting changes to portray the character working through overcoming her feelings from the ended relationship.Video Analysis Eamon
Video Analysis EamonAGanie
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This music video by American R&B singer Eamon tells the story of a man who discovers his girlfriend has been cheating on him. Through flashbacks in black and white, the video contrasts the couple's past happy memories together with their tense present interaction. Shots emphasize the physical and emotional distance now between them, as the man refuses her pleas and walks away, finally moving on from the relationship and those memories.Music video ideas generation report all
Music video ideas generation report alldaniellebridge
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The proposed music video would tell a narrative love story involving heartbreak through the experience of a female protagonist. It would have a pop genre and focus on themes of love and sadness. Scenes would include the protagonist walking alone on the street while singing, showing her emotional reaction to a breakup through burning a photograph, and getting over the relationship with the help of time. The video would use techniques like continuity editing, lighting effects, and different camera shots and movements to portray the story and emotions. It aims to create a relatable narrative that would appeal to a wide audience.Music video ideas generation report all
Music video ideas generation report alldaniellebridge
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The proposed music video would tell a narrative love story involving heartbreak through the experience of a female protagonist. It would have a pop genre and focus on themes of love and sadness. Scenes would be shot on location with natural lighting and feature everyday clothing. Cinematography like continuity editing, lighting effects, and different camera shots would be used to portray the progression of the relationship from love to hate and the character finding light after the darkness of a broken relationship. The video aims to relate the experience to a wide audience by portraying typical relationship experiences and vulnerabilities through the main character.Music video ideas generation report 
Music video ideas generation report sophiejane27
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The music video ideas report proposes a narrative and performance music video about a love story and heartbreak. The video would show a woman singing in public unnoticed, and her experience with a romance ending in hurt. It would use low key lighting, natural scenery, and everyday clothing to portray normal people. Scenes of burning a photo would symbolize getting over the relationship. Continuity editing and digital effects would tell the story and show that light comes after darkness. The main character would be a typically vulnerable and innocent female experiencing a broken heart. Stereotypical views of females as weak and males as heartbreakers may be portrayed. A range of shots would set the scene and emphasize facial expressions to engage the audience.Existing Products
Existing ProductsGeorgina Fenton
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This document provides an analysis of various music video shots and techniques used in indie pop music videos that inspired and informed the creation of the author's own music video. The author summarizes shots and techniques they found effective from music videos by artists like Hayley Kiyoko, Melanie Martinez, MS MR, and Bjorn. These include close-ups, two-shots, point-of-view shots, the use of props, color grading, and more. The author explains how they incorporated similar shots and techniques into their own video to tell the narrative and convey emotion.Recently uploaded (12)
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economic growth. Therefore, almost every country has carried out international trade activities. The driving
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- 2. Slow cutting between shots Close up shots- specifically on the characters faces to illustrate emotion Lighting- Dark as the narrative is typically sad e.g. heartbreak Includes shots of the band/ artist performing Narratives which tell a story and are linked to the lyrics of the song Diegetic sound is frequently used to set the scene in the narrative Long sots used to establish settings and to understand narrative (tilts and pans) Special editing effects
- 3. My narrative was about a girl going through a break up and getting over the individual by leaving the country to travel. I have conformed as I have a strong narrative and the lyrics link well to the narrative as they plead for someone to be honest and it also uses the line: But if you lie to me again Ill be the one who walks away . This closely links to the imagery on screen as the female walks away from the camera towards the door illustrating how they have given up on the relationship. I have used a combination of long shots to establish the location abroad and widening the scene and how much the audience can see to signify her endless boundaries with her new found freedom. The extreme close ups contrast this as they aim to highlight her emotions. For example the close ups on the eye is very personal and invasive to impact the audience so they sympathise with the characters sadness. The editing effects I used also conform, specifically with the use of reverse on the picture of the couple being ripped. This shows the confusion of emotions that the character is expressing as she is torn between love and hate, symbolised in the ripping and repair of the photo.
- 4. To challenge the convention of using slow shots I decided to also used quicker pace editing as the mood of the video changes with the females mood. The faster cuts symbolise the females new found happiness while the slower cuts address her sadness. I also used bright light in the external shots as well as dark in the internal shots. This too is to symbolise the females happiness. This goes against the narrative structure of an indie music video as they are conventionally sad or happy and do not switch between.
- 5. My music video specifically conforms with use of camera work. In this example we can see where my production is similar to that of The Lumineers video for Sleep on the floor . They both use very similar extreme close up camera shots on the female facial expressions
- 6. For this example my own music video challenges the conventional location setting in urban areas, such are seen in videos for All Time Low missing you. However, I have decided to locate my external shots in a beach and surrounding areas abroad. Again adding to my happy/ sunny mood of the scenes.