The target audience for the magazine would be young males and females aged 13 to 29 interested in alternative/punk rock music. This is evident from the magazine's dark color scheme featuring grey, red, white and blue which connote death, rebellion and mystery associated with rock genres. All six people profiled would appeal to the target audience as they display characteristics like tattoos, piercings, dyed hair and dark clothing that align with rock genre conventions. Their social media presence further confirms their interest in rock bands.