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Evaluation

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Sophie Walker

This document provides an evaluation of a project done by Teresa MCGILLIVRAY to raise awareness and funds for the Hong Kong Shark Foundation (HKSF). The project involved designing and selling t-shirts and getting donations. Key points: 1) The project was successful in raising over $1000 for HKSF through t-shirt sales and donations from students and the Discovery Bay community. 2) It helped recruit 7 new volunteers for HKSF and nominated a student shark ambassador. 3) Through communication with HKSF, the client expressed appreciation for the work and impact of raising awareness about shark conservation.

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EVALUATION TERESA MCGILLIVRAY 11D
DESCRIPTION OF PROJECT Description of project : Raise awareness throughout Island School of the cause and our work. Create and sell a product successfully, make a profit which we would then donate to the HKSF. Goal: Our goal is to raise the awareness of Island School students of the HKSF and what they do. We would also like to get students involved with the foundation whilst earning profit for product that we can later donate to the foundation. Client: The Hong Kong Shark foundation
AIMS AND OBJECTIVES Aims: We aim to: • Make profit from products we will sell • Get more students involved with the HKSF (E.g. volunteering) • Get some donations from Island School and the general public Objectives: • Produce and sell our product with at least 1,000$ earned through this and through donations • By the end of the project we hope to have at least 5 student volunteers for the HKSF • To have an HSSA (HKSF Student Shark Ambassador) • Make notice of our Project through posters around Discovery Bay advertising our sale.
AIM 1 EVALUATION • Aim: Make profit from products we will sell • Objective: Produce and sell our product with at least 1,000$ earned through this and through donations • Success criteria: Many shirts have been ordered and lots of generous donations made. Evaluation: Strengths: In my promotional awareness project I produced a poster which was posted all over Discovery Bay 2 weeks before the initial sale at the flea market. Weaknesses: I wanted to produce a more vivid and interactive poster that would provide our audience with more information but when producing and designing the poster, I realized how small the text would have to be in relation in my design and decided just to add the logo and hopefully people would be interested to visit their site and find out more. Actions for the future: In the future I will have to manufacture a smaller design/logo or organize my poster in a way that I can fit necessary information that will encourage the target audience to have a look at the HKSF and their work and make more possible donations.
AIM 2 EVALUATION • Aim: Get more students involved with the HKSF (E.g. volunteering) • Objective: By the end of the project we hope to have at least 5 student volunteers for the HKSF • Success Criteria: We have recruited several student volunteers and nominated an ambassador from the sixth form. Evaluation: Strengths: Once educated on the HKSF and their cause students were very keen to get involved. It was also a good indicator to us that our message and advertising strategies did work and many more students and DB residents are aware of shark conservation in Hong Kong and around the world. Weaknesses: Most people weren’t convinced it was a worthy enough cause to dedicate their time to. This shows us that we may not have stressed the severity of shark finning and its impact on the food chain and environment. Actions for the Future: In the future we would need to be extremely vivid and create something that doesn’t attract a purchaser as much to the design. But rather they will buy our product because they believe it’s an incredibly worthy cause, which it is but unfortunately not everyone can tell from first glimpses.
AIM 3 EVALUATION • Aim: Get some donations from Island School and the general public • Objective: Make notice of our Project through posters around Discovery Bay advertising our sale. • Success Criteria: Posters were put up all over Discovery Bay 2 weeks in advance. They were placed in buildings and all over tennis courts. People were aware of what was going on. Evaluation: Strengths: Many Island School students are environmental and believe in helping the HKSF with the conservation of sharks and made generous donations after looking into the HKSF from our posters. Discovery Bay residents are very wholesome and believe in helping anything that will help the environment. They purchased our product and made donations. Weaknesses: It was tough to advertise our campaign as there is so much information that only some of it would convince people. Actions for the Future: In the future I think we should do something more to get more money and donations off people. (E.g. a sponsored run)
COMMUNICATION WITH THE CLIENT • ——– Original Message ——– Subject: Island School From: ―Teresa MCGILLIVRAY [11D]‖ Date: Sun, , February 3rd 2013 9:24 pm To: info@hksharkfoundation.org Dear Hong Kong Shark Foundation, We are proud to say we have finally completed selling the ordered shirts in discovery bay plaza. The money we have raised will be sent over soon. If you haven't seen the final shirts on customers we will attach some. We would like to thank you for letting us help your foundation and allowing us to help spread awareness. We have gained 7 volunteer s in this process in which we will be attending the upcoming shark march. Thank you for your support and time! We hope to see you soon. Teresa & Sophie We then received a reply. Hi Teresa and Sophie, Thanks for your email and support! Your final t-shirt is is fantastic. all the members of HKSF would like to thank you for all your hard work and effort that has been put into this project. We are also glad to say we would love for you to carry on seeing these in the future as your donation and support really counts. We love the design for the shirts and posters that you have passed around. It is good to hear support from all around Hong Kong, and now DB! We are especially thankful for your help with recruiting more volunteers and a shark ambassador! We hope we work with you in the future, Bertha
EVALUATING PROCESS: R&P • I think I researched into our project a lot. I visited their site and analyzed their data against ours and we researched into what they would prefer us to produce and sell and others ways students can get involved with the foundation. • The bits of research I felt was most useful to me were the surveys. They gave us a clear understanding and idea of what our audience would purchase in order to help us design and create our product along with advertising. • The strategies that didn’t provide us with very useful information would probably be the research into our client. Most of the public just wanted to help a god cause and weren’t particularly interested in the HKSF whereas in school students were more interested but knew a lot about the HKSF themselves.
EVALUATING PROCESS: TECHNICAL SKILLS • Throughout the course of this project I think I have developed a few new skills. Before I wasn’t too keen on producing things on Photoshop. Now I think I have developed the skills to produce a advertisement piece and know the types of typography and relevant information and logo design etc. I have learnt that I can pigment and change the appearance of photos on Photoshop, something I didn’t know before. In the future as a sixth former advertising events or sales Photoshop would be a useful tool for this.
EVALUATING PROCESS: COMMUNICATION • I think our group communicated with our client well. They were sent an email at the beginning of our project asking for permission and support. We then sent them the link to our blogs so they could update themselves on our progress when they want to. Towards the end we sent another emailing informing them of how we’ve managed and received a speedy reply.
EVALUATING PROCESS: TESTING • Our testing resulted in useful information about our product, it helped us get a clear idea of what people preferred and how to improve any future sales or product sales. Our best survey questions were the direct questions that asked people what they wanted from us.
EVALUATION PROCESS: O&C • I started my creativity and originality on paper, designing a few posters and then I made a survey so the public could decide which design they would prefer to see and what attracted them the most. This paper planning allowed the Photoshop editing to be much easier for me and helped develop my technical creativity capacity

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Evaluation

  • 2. DESCRIPTION OF PROJECT Description of project : Raise awareness throughout Island School of the cause and our work. Create and sell a product successfully, make a profit which we would then donate to the HKSF. Goal: Our goal is to raise the awareness of Island School students of the HKSF and what they do. We would also like to get students involved with the foundation whilst earning profit for product that we can later donate to the foundation. Client: The Hong Kong Shark foundation
  • 3. AIMS AND OBJECTIVES Aims: We aim to: • Make profit from products we will sell • Get more students involved with the HKSF (E.g. volunteering) • Get some donations from Island School and the general public Objectives: • Produce and sell our product with at least 1,000$ earned through this and through donations • By the end of the project we hope to have at least 5 student volunteers for the HKSF • To have an HSSA (HKSF Student Shark Ambassador) • Make notice of our Project through posters around Discovery Bay advertising our sale.
  • 4. AIM 1 EVALUATION • Aim: Make profit from products we will sell • Objective: Produce and sell our product with at least 1,000$ earned through this and through donations • Success criteria: Many shirts have been ordered and lots of generous donations made. Evaluation: Strengths: In my promotional awareness project I produced a poster which was posted all over Discovery Bay 2 weeks before the initial sale at the flea market. Weaknesses: I wanted to produce a more vivid and interactive poster that would provide our audience with more information but when producing and designing the poster, I realized how small the text would have to be in relation in my design and decided just to add the logo and hopefully people would be interested to visit their site and find out more. Actions for the future: In the future I will have to manufacture a smaller design/logo or organize my poster in a way that I can fit necessary information that will encourage the target audience to have a look at the HKSF and their work and make more possible donations.
  • 5. AIM 2 EVALUATION • Aim: Get more students involved with the HKSF (E.g. volunteering) • Objective: By the end of the project we hope to have at least 5 student volunteers for the HKSF • Success Criteria: We have recruited several student volunteers and nominated an ambassador from the sixth form. Evaluation: Strengths: Once educated on the HKSF and their cause students were very keen to get involved. It was also a good indicator to us that our message and advertising strategies did work and many more students and DB residents are aware of shark conservation in Hong Kong and around the world. Weaknesses: Most people weren’t convinced it was a worthy enough cause to dedicate their time to. This shows us that we may not have stressed the severity of shark finning and its impact on the food chain and environment. Actions for the Future: In the future we would need to be extremely vivid and create something that doesn’t attract a purchaser as much to the design. But rather they will buy our product because they believe it’s an incredibly worthy cause, which it is but unfortunately not everyone can tell from first glimpses.
  • 6. AIM 3 EVALUATION • Aim: Get some donations from Island School and the general public • Objective: Make notice of our Project through posters around Discovery Bay advertising our sale. • Success Criteria: Posters were put up all over Discovery Bay 2 weeks in advance. They were placed in buildings and all over tennis courts. People were aware of what was going on. Evaluation: Strengths: Many Island School students are environmental and believe in helping the HKSF with the conservation of sharks and made generous donations after looking into the HKSF from our posters. Discovery Bay residents are very wholesome and believe in helping anything that will help the environment. They purchased our product and made donations. Weaknesses: It was tough to advertise our campaign as there is so much information that only some of it would convince people. Actions for the Future: In the future I think we should do something more to get more money and donations off people. (E.g. a sponsored run)
  • 7. COMMUNICATION WITH THE CLIENT • ——– Original Message ——– Subject: Island School From: ―Teresa MCGILLIVRAY [11D]‖ Date: Sun, , February 3rd 2013 9:24 pm To: info@hksharkfoundation.org Dear Hong Kong Shark Foundation, We are proud to say we have finally completed selling the ordered shirts in discovery bay plaza. The money we have raised will be sent over soon. If you haven't seen the final shirts on customers we will attach some. We would like to thank you for letting us help your foundation and allowing us to help spread awareness. We have gained 7 volunteer s in this process in which we will be attending the upcoming shark march. Thank you for your support and time! We hope to see you soon. Teresa & Sophie We then received a reply. Hi Teresa and Sophie, Thanks for your email and support! Your final t-shirt is is fantastic. all the members of HKSF would like to thank you for all your hard work and effort that has been put into this project. We are also glad to say we would love for you to carry on seeing these in the future as your donation and support really counts. We love the design for the shirts and posters that you have passed around. It is good to hear support from all around Hong Kong, and now DB! We are especially thankful for your help with recruiting more volunteers and a shark ambassador! We hope we work with you in the future, Bertha
  • 8. EVALUATING PROCESS: R&P • I think I researched into our project a lot. I visited their site and analyzed their data against ours and we researched into what they would prefer us to produce and sell and others ways students can get involved with the foundation. • The bits of research I felt was most useful to me were the surveys. They gave us a clear understanding and idea of what our audience would purchase in order to help us design and create our product along with advertising. • The strategies that didn’t provide us with very useful information would probably be the research into our client. Most of the public just wanted to help a god cause and weren’t particularly interested in the HKSF whereas in school students were more interested but knew a lot about the HKSF themselves.
  • 9. EVALUATING PROCESS: TECHNICAL SKILLS • Throughout the course of this project I think I have developed a few new skills. Before I wasn’t too keen on producing things on Photoshop. Now I think I have developed the skills to produce a advertisement piece and know the types of typography and relevant information and logo design etc. I have learnt that I can pigment and change the appearance of photos on Photoshop, something I didn’t know before. In the future as a sixth former advertising events or sales Photoshop would be a useful tool for this.
  • 10. EVALUATING PROCESS: COMMUNICATION • I think our group communicated with our client well. They were sent an email at the beginning of our project asking for permission and support. We then sent them the link to our blogs so they could update themselves on our progress when they want to. Towards the end we sent another emailing informing them of how we’ve managed and received a speedy reply.
  • 11. EVALUATING PROCESS: TESTING • Our testing resulted in useful information about our product, it helped us get a clear idea of what people preferred and how to improve any future sales or product sales. Our best survey questions were the direct questions that asked people what they wanted from us.
  • 12. EVALUATION PROCESS: O&C • I started my creativity and originality on paper, designing a few posters and then I made a survey so the public could decide which design they would prefer to see and what attracted them the most. This paper planning allowed the Photoshop editing to be much easier for me and helped develop my technical creativity capacity