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Evaluation

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Carla Smith
Carla Smith

The document discusses how the author gained audience feedback on their media product. [1] They created an audience questionnaire and had peers watch their draft music video to get feedback. [2] Feedback from the questionnaire helped with initial ideas, while filming reactions identified specific moments audiences liked and disliked. [3] The author learned they should have held focus groups, posted their draft online to get more varied feedback, and created the questionnaire earlier to inform ancillary tasks.

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Evaluation
Q1 In what ways does your media product use, develop or challenge forms and conventions of real media products?
Q2 How effective is the combination of your main product and ancillary texts?
What have you learned from your audience feedback? We needed to find out what our target audience liked and disliked not only in music videos but also in our ideas for our music video. Its really important to find out what your audience think because in the end - they are the ones who are going to be judging it, and its also really helpful to gain ideas from people outside of the class who dont have experience of media.
One way we gained audience feedback was by creating an audience questionnaire to find out what our target audience liked to see in a music video. Another way we gained audience feedback was to film some of our peers watching our draft video and then to film them whilst asking what they did and didnt like about our music video. Doing these things really helped us decide some specific decisions and it gave us an overview of the atmosphere our video should give.
Audience questionnaire So to get an idea of what our audience liked to see in a music video we created an audience questionnaire this really helped when we were coming up with initial ideas of what to add into our music video. We asked questions that we felt could help us with aspects we were perhaps stuck on or needed specific ideas for such as which of these do you look for and enjoy in a music video? with a choice of answers they could tick! To analyze these we put the answers together and used PowerPoint to add all our findings into an easily readable technology
Filming reactions So we chose four random people in our year group to take a look at our draft version of our music video, we filmed them watching this so we could look for any specific reactions and then we asked them if there were any particular moments which they liked or disliked. These were really helpful for us, even though to begin with we werent happy with our draft and didnt feel confident in showing any of our peers yet we are really happy we did as it helped us out a lot in what we needed to change in our music video and what was working effectively.
Basically what we did with the videos is re watched them and noted down specific things that our peers said needed to be changed and what worked well; What we took from their feedback; I understood the story well this was an important factor for us as we had previously been told our story was not clear. Wasnt too cheesy you know its meant to be cheesy again this is something we were worried about and so it was good to know it came across as meant to be cheesy. There were a few blank parts when I thought it had finished we hadnt yet completed filming and still had about 3 shots to film so this is understandable The first time Ryan and Will come in Im not sure if its in sync we looked at this and it seems as we were editing we accidently moved this shot forward a small amount.
Conclusion; what we learned from audience feedback Overall we both found the audience feedback really helpful however if we were to do this project again heres what we would do differently; - Hold a focus group and ask more in depth questions to our target audience - Post our draft music video on a social networking site such as facebook to get a wider range of views, perhaps of people who dont attend our school and of a wider age range - Create an audience questionnaire prior to creating our ancillary tasks specifically for them as this would have given us more of a starting idea for our digi packs.

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Evaluation

  • 2. Q1 In what ways does your media product use, develop or challenge forms and conventions of real media products?
  • 3. Q2 How effective is the combination of your main product and ancillary texts?
  • 4. What have you learned from your audience feedback? We needed to find out what our target audience liked and disliked not only in music videos but also in our ideas for our music video. Its really important to find out what your audience think because in the end - they are the ones who are going to be judging it, and its also really helpful to gain ideas from people outside of the class who dont have experience of media.
  • 5. One way we gained audience feedback was by creating an audience questionnaire to find out what our target audience liked to see in a music video. Another way we gained audience feedback was to film some of our peers watching our draft video and then to film them whilst asking what they did and didnt like about our music video. Doing these things really helped us decide some specific decisions and it gave us an overview of the atmosphere our video should give.
  • 6. Audience questionnaire So to get an idea of what our audience liked to see in a music video we created an audience questionnaire this really helped when we were coming up with initial ideas of what to add into our music video. We asked questions that we felt could help us with aspects we were perhaps stuck on or needed specific ideas for such as which of these do you look for and enjoy in a music video? with a choice of answers they could tick! To analyze these we put the answers together and used PowerPoint to add all our findings into an easily readable technology
  • 7. Filming reactions So we chose four random people in our year group to take a look at our draft version of our music video, we filmed them watching this so we could look for any specific reactions and then we asked them if there were any particular moments which they liked or disliked. These were really helpful for us, even though to begin with we werent happy with our draft and didnt feel confident in showing any of our peers yet we are really happy we did as it helped us out a lot in what we needed to change in our music video and what was working effectively.
  • 8. Basically what we did with the videos is re watched them and noted down specific things that our peers said needed to be changed and what worked well; What we took from their feedback; I understood the story well this was an important factor for us as we had previously been told our story was not clear. Wasnt too cheesy you know its meant to be cheesy again this is something we were worried about and so it was good to know it came across as meant to be cheesy. There were a few blank parts when I thought it had finished we hadnt yet completed filming and still had about 3 shots to film so this is understandable The first time Ryan and Will come in Im not sure if its in sync we looked at this and it seems as we were editing we accidently moved this shot forward a small amount.
  • 9. Conclusion; what we learned from audience feedback Overall we both found the audience feedback really helpful however if we were to do this project again heres what we would do differently; - Hold a focus group and ask more in depth questions to our target audience - Post our draft music video on a social networking site such as facebook to get a wider range of views, perhaps of people who dont attend our school and of a wider age range - Create an audience questionnaire prior to creating our ancillary tasks specifically for them as this would have given us more of a starting idea for our digi packs.