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Evaluation 2

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Anna Blackman
Anna Blackman

The document discusses the effectiveness of combining a horror film's main product (trailer) with ancillary products (poster and magazine cover). Key techniques used in the poster and magazine cover included a ghostly font for the film title and tagline to create unity with the trailer. Both ancillary products featured the main actors in close-up shots with blank expressions, pale makeup, and low-key lighting to match the sinister tone set in the trailer. These visual connections between the products help promote the psychological thriller narrative of the film.

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Anna Blackman EVALUATION 2 Question 2: How effective is the combination of your main product and ancillary?
When focusing on the key aspects that I used for my horror poster for Delirium, there are many conventions and techniques that I purposely used to portray the psychological and gory horror film techniques that I felt persuaded audiences to watch the film. For the main image, I shot my female model as a medium close up, with horror make-up that included a white face and black circles around her eyes. For her costume, I dressed her in a white gown with bits of ribbon hanging from her neck to make her appear like a child, likely to have died and come back as a spirit which relates to my trailers narrative. To portray her evil persona, I captured her confronting the Male Gaze of the camera and asked her to have no facial expression. She stares blankly towards the audience, which broke the fourth wall and was troubling to the viewer. For the title of the film Delirium, I chose a ghostly, thin, block capital, sans serif font that I made white. For further effects, I added a scratched effect to the D as if its been battered up or scratched by someone or something. Underneath this title, I added the films tagline What is real and what is not? This slogan is embedded into the horror trailer between shots and by virtue of this, I used it as the posters continuous tagline to create unity between the two products. For this font, I used a basic block capital, sans serif appearance once again and changed the colour to white to stand out from the black background. Other conventions from other horror posters include ratings from other well-known magazine companies, the films logo SAA, the billing block and the films age certificate, 18. To introduce a sophisticated and professional appearance to my horror poster, I made the whole thing black and white. By doing this, I felt that everything stood out well, whilst also connoting death and evoking sinister feelings. The grey tones also evoked a ghostly feel that matched the tone of our trailer. Through this colour scheme, my poster also links in with my horror trailer and emphasises the death theme that many innocent and pure teenagers have been taken over by the pill Delirium. SECTION A
SECTION A (CONT) When focusing on my magazine cover, there are additionally many techniques and conventions that I included as key aspects to promote my horror film. Similarly, like my poster for Delirium, my magazine cover includes one large main image that I have captured as a close up. Along with this and unlike my poster, I have additionally included another three smaller images to promote the film further with other cast members of the film. For the main large image, I captured my male model using face paint in an eerie monochrome to make his face pale while and ghostly to tie in with my poster. To appear frightening, I got my model to give direct address and to have a blank facial expression to create tension. The other three photographs included have been put into a film reel to promote the film and has the models names written beneath their image to identify the actors. For the masthead of my magazine, I simply decided to choose a font that stood out from the rest of the magazine but also one that linked to real-life horror magazines such as Scream. By doing this, the masthead was clear to my audience and I put an outer glow around the edges and made that red to add some colour onto the magazine. For the films title Delirium, I used exactly the same font as I did for my poster to create unity between both facets of the advertising campaign. As a guide into why the film is featuring, above Delirium, I wrote Exclusive interview with the stars who bring us. By doing this, the magazine cover all fits nicely together and is easily understood and distinguished by the featuring small images of the cast. Other features on my magazine cover include a small badge stating 100 of the goriest films of 2013, a price, date, barcode and an added effect of a painted effect for a tear running down the main image enhanced the horror feel of the cover. As a guide for my magazine cover, I took inspiration from an already existing magazine, Fangoria, and feel that our magazine covers are similar in aspects including the film reel, positioning and simple appearance, however made my main image larger and included less colour within mine.
SECTION B When focusing on how I have connected both my ancillary products (my magazine cover and poster) to my main product (my horror trailer), there are many key aspects that I purposely included to create unity and help tie into the style of my trailer. As a target audience, my group demographically aimed to design our product towards 15-25 year olds who were predominantly female. However, we also included the sub-genre of gory horror for male audiences also. Psychographically, our product was mainly targeted towards mainstreamers who typically like indie film productions. With the certificate on my magazine poster being 18 and with all of this in mind, I attempted to make my poster and magazine cover eye-catching and stylish to target groups of young adults who appreciate well shot psychological thrillers. The ways in which I connected all products was the use of low key lighting, expressionist angles, and ghostly fonts that hinted towards our trailers theme. I kept professional layouts and appearances, using some of the same models with the trailer as I did with the magazine cover and keeping it all simple for the audience to easily identify and understand the narrative of Delirium. With both my magazine cover and my poster being in black and white, the low key lighting that has introduced shadows and tones onto the faces of my models connects with multiple shots within my trailer by the same low key / high contrast lighting strategy. When focusing on the angles of the images used in both my magazine cover and poster, I have captured both at a straight on shot but positioned both to one side, cutting off parts of their face. Within my trailer, shots such as this were often used. Close ups and extreme close ups (such as those above) enabled only parts of faces to be distinguished to create suspense by not giving away too much information. Using clever lighting and expressionist angles has enabled all three products to portray an enigma which is a typical convention of horror films, leaving unanswered questions for the audience to dwell on.

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Evaluation 2

  • 1. Anna Blackman EVALUATION 2 Question 2: How effective is the combination of your main product and ancillary?
  • 2. When focusing on the key aspects that I used for my horror poster for Delirium, there are many conventions and techniques that I purposely used to portray the psychological and gory horror film techniques that I felt persuaded audiences to watch the film. For the main image, I shot my female model as a medium close up, with horror make-up that included a white face and black circles around her eyes. For her costume, I dressed her in a white gown with bits of ribbon hanging from her neck to make her appear like a child, likely to have died and come back as a spirit which relates to my trailers narrative. To portray her evil persona, I captured her confronting the Male Gaze of the camera and asked her to have no facial expression. She stares blankly towards the audience, which broke the fourth wall and was troubling to the viewer. For the title of the film Delirium, I chose a ghostly, thin, block capital, sans serif font that I made white. For further effects, I added a scratched effect to the D as if its been battered up or scratched by someone or something. Underneath this title, I added the films tagline What is real and what is not? This slogan is embedded into the horror trailer between shots and by virtue of this, I used it as the posters continuous tagline to create unity between the two products. For this font, I used a basic block capital, sans serif appearance once again and changed the colour to white to stand out from the black background. Other conventions from other horror posters include ratings from other well-known magazine companies, the films logo SAA, the billing block and the films age certificate, 18. To introduce a sophisticated and professional appearance to my horror poster, I made the whole thing black and white. By doing this, I felt that everything stood out well, whilst also connoting death and evoking sinister feelings. The grey tones also evoked a ghostly feel that matched the tone of our trailer. Through this colour scheme, my poster also links in with my horror trailer and emphasises the death theme that many innocent and pure teenagers have been taken over by the pill Delirium. SECTION A
  • 3. SECTION A (CONT) When focusing on my magazine cover, there are additionally many techniques and conventions that I included as key aspects to promote my horror film. Similarly, like my poster for Delirium, my magazine cover includes one large main image that I have captured as a close up. Along with this and unlike my poster, I have additionally included another three smaller images to promote the film further with other cast members of the film. For the main large image, I captured my male model using face paint in an eerie monochrome to make his face pale while and ghostly to tie in with my poster. To appear frightening, I got my model to give direct address and to have a blank facial expression to create tension. The other three photographs included have been put into a film reel to promote the film and has the models names written beneath their image to identify the actors. For the masthead of my magazine, I simply decided to choose a font that stood out from the rest of the magazine but also one that linked to real-life horror magazines such as Scream. By doing this, the masthead was clear to my audience and I put an outer glow around the edges and made that red to add some colour onto the magazine. For the films title Delirium, I used exactly the same font as I did for my poster to create unity between both facets of the advertising campaign. As a guide into why the film is featuring, above Delirium, I wrote Exclusive interview with the stars who bring us. By doing this, the magazine cover all fits nicely together and is easily understood and distinguished by the featuring small images of the cast. Other features on my magazine cover include a small badge stating 100 of the goriest films of 2013, a price, date, barcode and an added effect of a painted effect for a tear running down the main image enhanced the horror feel of the cover. As a guide for my magazine cover, I took inspiration from an already existing magazine, Fangoria, and feel that our magazine covers are similar in aspects including the film reel, positioning and simple appearance, however made my main image larger and included less colour within mine.
  • 4. SECTION B When focusing on how I have connected both my ancillary products (my magazine cover and poster) to my main product (my horror trailer), there are many key aspects that I purposely included to create unity and help tie into the style of my trailer. As a target audience, my group demographically aimed to design our product towards 15-25 year olds who were predominantly female. However, we also included the sub-genre of gory horror for male audiences also. Psychographically, our product was mainly targeted towards mainstreamers who typically like indie film productions. With the certificate on my magazine poster being 18 and with all of this in mind, I attempted to make my poster and magazine cover eye-catching and stylish to target groups of young adults who appreciate well shot psychological thrillers. The ways in which I connected all products was the use of low key lighting, expressionist angles, and ghostly fonts that hinted towards our trailers theme. I kept professional layouts and appearances, using some of the same models with the trailer as I did with the magazine cover and keeping it all simple for the audience to easily identify and understand the narrative of Delirium. With both my magazine cover and my poster being in black and white, the low key lighting that has introduced shadows and tones onto the faces of my models connects with multiple shots within my trailer by the same low key / high contrast lighting strategy. When focusing on the angles of the images used in both my magazine cover and poster, I have captured both at a straight on shot but positioned both to one side, cutting off parts of their face. Within my trailer, shots such as this were often used. Close ups and extreme close ups (such as those above) enabled only parts of faces to be distinguished to create suspense by not giving away too much information. Using clever lighting and expressionist angles has enabled all three products to portray an enigma which is a typical convention of horror films, leaving unanswered questions for the audience to dwell on.