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Evaluation 3

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Dawid Tomczuk

This document discusses which media institution would be best suited to distribute a proposed new music magazine called UrbanFlow. It considers two main institutions: Bauer Media and Cond辿 Nast. While both are very successful, Bauer Media is concluded to be the better choice. This is because Bauer Media already publishes a successful music magazine, Kerrang!, allowing synergies between the magazines. Additionally, Bauer Media operates across 15 countries, enabling wider promotion and audience reach for UrbanFlow. Bauer Media's financial backing from many successful products could also support greater promotion of UrbanFlow through new technologies.

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INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
What is a media institution? Media institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet. It is either public or private and produces or distributes media products such as magazines. There two main institutions which I have looked at are; Bauer Media and Cond辿 Nast. This will be the institutions which I will compare and choose between as I have the most knowledge about them.
Chosen institutions & their bio Bauer Media: is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Consists of many companies collected around two main divisions Magazines and Radio Does not publish a Hip Hop/Pop magazine therefore it will be unique for them to publish such a music magazine Cond辿 Nast: Attracts 115 million consumers across its industry-leading print, digital and video brands, the companys portfolio includes some of the most iconic titles in media such as Vogue Entertainment, was launched in 2011 to develop film, television and premium digital video programming. Does not publish any music magazines, meaning that they lack experience with this type of magazines. This could make the publishing of UrbanFlow unsuccessful. C O N D N A S T
What media institution would I like to distribute my media product and why? I consider Bauer Media and Cond辿 Nast as two very successful institutions as both of them publish well known magazines; however I believe that to make sure the UrbanFlow music magazine is well published I would have to pick a institution which is more tailored for this job. Looking back at the earlier slide where I have compared the facilities of both companies, I have used it as a reference to pick out the most suitable institution. After comparing both of the institutions I have concluded that Bauer Media is the institution which I would go for. I have mainly chosen Bauer media as they already have a very successful music magazine named Kerrang! which is of a different genre. This means that the institution is successful in music publishing therefore UrbanFlow would benefit from that as it could work closely with Kerrang! in order to promote each other, creating a synergy. Additionally, Bauer Media is a multinational company as it operates over 15 countries. By this Bauer Media would be allowed to promote UrbanFlow and gain new audience in different countries meaning that UrbanFlow would sell better as well as increasing the profit for the company. Last of all, Bauer Media is a institution who's products are quite successful therefore they gain a lot of money. By this they have a lot of financial backup to support their magazines. This could mean that the UrbanFlow magazine would be promoted via technological convergence such as mobile apps. This would mean that the magazine would reach a wider audience as well as making it more interactive for the readers, and especially my young target audience.

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Evaluation 3

  • 1. INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
  • 2. What is a media institution? Media institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet. It is either public or private and produces or distributes media products such as magazines. There two main institutions which I have looked at are; Bauer Media and Cond辿 Nast. This will be the institutions which I will compare and choose between as I have the most knowledge about them.
  • 3. Chosen institutions & their bio Bauer Media: is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Consists of many companies collected around two main divisions Magazines and Radio Does not publish a Hip Hop/Pop magazine therefore it will be unique for them to publish such a music magazine Cond辿 Nast: Attracts 115 million consumers across its industry-leading print, digital and video brands, the companys portfolio includes some of the most iconic titles in media such as Vogue Entertainment, was launched in 2011 to develop film, television and premium digital video programming. Does not publish any music magazines, meaning that they lack experience with this type of magazines. This could make the publishing of UrbanFlow unsuccessful. C O N D N A S T
  • 4. What media institution would I like to distribute my media product and why? I consider Bauer Media and Cond辿 Nast as two very successful institutions as both of them publish well known magazines; however I believe that to make sure the UrbanFlow music magazine is well published I would have to pick a institution which is more tailored for this job. Looking back at the earlier slide where I have compared the facilities of both companies, I have used it as a reference to pick out the most suitable institution. After comparing both of the institutions I have concluded that Bauer Media is the institution which I would go for. I have mainly chosen Bauer media as they already have a very successful music magazine named Kerrang! which is of a different genre. This means that the institution is successful in music publishing therefore UrbanFlow would benefit from that as it could work closely with Kerrang! in order to promote each other, creating a synergy. Additionally, Bauer Media is a multinational company as it operates over 15 countries. By this Bauer Media would be allowed to promote UrbanFlow and gain new audience in different countries meaning that UrbanFlow would sell better as well as increasing the profit for the company. Last of all, Bauer Media is a institution who's products are quite successful therefore they gain a lot of money. By this they have a lot of financial backup to support their magazines. This could mean that the UrbanFlow magazine would be promoted via technological convergence such as mobile apps. This would mean that the magazine would reach a wider audience as well as making it more interactive for the readers, and especially my young target audience.