際際滷

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Ryan Brand
Ryan Brand

The music video follows conventions of the rock/post-hardcore genre. It focuses on the band's performance to make them the central focus, as is typical in rock videos. It also tells a narrative story through the singer to engage the viewer. Key characters like the singer and another band member dressing similarly to show their connection and portray the story being told through the song. Costuming is used to symbolize the themes of normality, humanity, and zombification within the narrative context of the video.

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Evaluation Conventions Our music video follows the conventions of our chosen genre Rock/Post hardcore. The first visible sign is the use of performance; this is conventional because in rock the videos focus on band image and often use performance to make sure the band is the focus. We also had another reason for using performance in our music video view identification; we want the viewer to be able to identify with the singer (Dale Stow). The majority of shots dale is looking directly at the audience, this was done because we wanted to break the fourth wall and remove the boundary between the spectator and the music video. It was also conventional that we added a narrative to the music video. We wanted it to look like the singer was telling a story to the spectator. The narrative was also a good way to show and image, the main character (Will Willis) is dressed similarly to the singer this is because he is a band member being used as a puppet to portray Dales story (the song. There are a few more reason Will and Dale are dressed similarly. The fist is to show normality and humanity. In our video we wanted to view the abject, as normal so we gave them a dress code of sorts the main item being the hat other than the first zombie (Rowena Brett) at some point the other zombies are given a hat to symbolize the zombification. We used the same hat on dale for this reason to show that they were no longer human. With Rowe we used the idea of corporate zombification she is wearing a blazer and shirt. She is wearing this because we trying to show corporatism as the abject as a sign of rebellion which goes with the conventions of Rock genre.

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Evaluation

  • 1. Evaluation Conventions Our music video follows the conventions of our chosen genre Rock/Post hardcore. The first visible sign is the use of performance; this is conventional because in rock the videos focus on band image and often use performance to make sure the band is the focus. We also had another reason for using performance in our music video view identification; we want the viewer to be able to identify with the singer (Dale Stow). The majority of shots dale is looking directly at the audience, this was done because we wanted to break the fourth wall and remove the boundary between the spectator and the music video. It was also conventional that we added a narrative to the music video. We wanted it to look like the singer was telling a story to the spectator. The narrative was also a good way to show and image, the main character (Will Willis) is dressed similarly to the singer this is because he is a band member being used as a puppet to portray Dales story (the song. There are a few more reason Will and Dale are dressed similarly. The fist is to show normality and humanity. In our video we wanted to view the abject, as normal so we gave them a dress code of sorts the main item being the hat other than the first zombie (Rowena Brett) at some point the other zombies are given a hat to symbolize the zombification. We used the same hat on dale for this reason to show that they were no longer human. With Rowe we used the idea of corporate zombification she is wearing a blazer and shirt. She is wearing this because we trying to show corporatism as the abject as a sign of rebellion which goes with the conventions of Rock genre.