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Evaluation a2 question 2

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Tj Taylor
Tj Taylor

The document discusses strategies for promoting a music single and ancillary products. It analyzes how the music video portrays themes of love, anger, and dominance. Print products like the CD case were designed to have consistent red and white coloring to match the music video and represent the "hot" nature of the artist. Clothing from the music video was also featured on the CD cover to better link all promotional materials and drive interest in the single. Expanding distribution online through YouTube and streaming was identified as an opportunity to grow the fan base.

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HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS
Evaluation a2 question 2
The main theme of the video is love, anger , heartbreak and power. Power is shown right away within the music video. This is because the man is seen shouting at the woman at the beginning this portrays him as dominant right away. A feminist interpretation of this would be that the woman is being portrayed as subordinate to the man as the genre is patriarchal and dominated by males. This is also shown in keyshia coles music video I should have cheated. The narrative shows the girl being a house wife and finding out her spouse is cheating. This results in a argument and the male is seen aggressively talking down to her .https://www.youtube.com/watch?v=29qvbeDA0iU The theme of love is shown through the flash backs. The usage of black and white helps enable this to be clear. This is also shown in trey songz music video heart attack. This helps build the narrative. The simultaneous use of the happy memories and the sad memories within the flash backs helps promote the existence of love and heartbreak. https://www.youtube.com/watch?v=4r3MZNCGzVY A postmodernist view would be that we have confused time and space globalisation and communications technology have distorted traditional concepts of time and space dimensions Due to several re visits to the past through the flash backs. As well as the use of the time lapse.
FEMALE TARGET MARKET We also decide to promote our single through sex appeal. Many male rappers and artist choose to go topless. We chose to use this in our group in order to cater to the female target market.
PRINT PRODUCTS Our print products all follow the same colour scheme of red and white. This was kept consistent with the font. This made our product stand out as it. The bright red is symbolic as it represents the anger between the couple but also the warmth that the love had provided for the,. Finally red is connoted with being hot and this is what we want the artist to be the hot topic. All of the case studies also use a cental image on the front and have red font to make it stand out. We took this into consideration as we felt it would help the product sell.
During the construction of our digi-pack we felt that it was important that the artist wore clothes similar to that of the music video. We felt this would help promote the single because when people saw it the cd and advert they would think of the music video. This is also done by the game. His cd cover is used from a scene within his music video the dream. By us following this convention this helped all of our products link. The house style of bright red was linked to the flashing lights in which we used in the video. The choice of clothing for the artist always and red inside in order to link with the flashing lights and the house style.
UNIQUE SELLING POINT We havent distributed online where as now within the modern day you can purchase online via iTunes and amazon. Many singles are promoted via YouTube advertisements as well, because a large amount of music videos are promoted on ads across different genres of YouTube channels, such as reality, TV, gaming and music. So if I were to this it would widen our target audience which would expand the artists fan base.
The use of a release date acts as an imperative for the target audience to purchase the single as soon as possible, giving them a head start against the rest of the market. I would do the same in the real world

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Evaluation a2 question 2

  • 1. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS
  • 3. The main theme of the video is love, anger , heartbreak and power. Power is shown right away within the music video. This is because the man is seen shouting at the woman at the beginning this portrays him as dominant right away. A feminist interpretation of this would be that the woman is being portrayed as subordinate to the man as the genre is patriarchal and dominated by males. This is also shown in keyshia coles music video I should have cheated. The narrative shows the girl being a house wife and finding out her spouse is cheating. This results in a argument and the male is seen aggressively talking down to her .https://www.youtube.com/watch?v=29qvbeDA0iU The theme of love is shown through the flash backs. The usage of black and white helps enable this to be clear. This is also shown in trey songz music video heart attack. This helps build the narrative. The simultaneous use of the happy memories and the sad memories within the flash backs helps promote the existence of love and heartbreak. https://www.youtube.com/watch?v=4r3MZNCGzVY A postmodernist view would be that we have confused time and space globalisation and communications technology have distorted traditional concepts of time and space dimensions Due to several re visits to the past through the flash backs. As well as the use of the time lapse.
  • 4. FEMALE TARGET MARKET We also decide to promote our single through sex appeal. Many male rappers and artist choose to go topless. We chose to use this in our group in order to cater to the female target market.
  • 5. PRINT PRODUCTS Our print products all follow the same colour scheme of red and white. This was kept consistent with the font. This made our product stand out as it. The bright red is symbolic as it represents the anger between the couple but also the warmth that the love had provided for the,. Finally red is connoted with being hot and this is what we want the artist to be the hot topic. All of the case studies also use a cental image on the front and have red font to make it stand out. We took this into consideration as we felt it would help the product sell.
  • 6. During the construction of our digi-pack we felt that it was important that the artist wore clothes similar to that of the music video. We felt this would help promote the single because when people saw it the cd and advert they would think of the music video. This is also done by the game. His cd cover is used from a scene within his music video the dream. By us following this convention this helped all of our products link. The house style of bright red was linked to the flashing lights in which we used in the video. The choice of clothing for the artist always and red inside in order to link with the flashing lights and the house style.
  • 7. UNIQUE SELLING POINT We havent distributed online where as now within the modern day you can purchase online via iTunes and amazon. Many singles are promoted via YouTube advertisements as well, because a large amount of music videos are promoted on ads across different genres of YouTube channels, such as reality, TV, gaming and music. So if I were to this it would widen our target audience which would expand the artists fan base.
  • 8. The use of a release date acts as an imperative for the target audience to purchase the single as soon as possible, giving them a head start against the rest of the market. I would do the same in the real world