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Evaluation powerpoint

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Abbie Care
Abbie Care

The feedback from test audiences was positive, with most agreeing that the narrative of the indie folk music video suited the genre. The video was described as having a clear narrative that flowed well and elicited emotional responses from viewers. One area for improvement was noted with a cut in scenes that didn't flow continuously; however, the audience still understood the overall narrative. The test audiences also found the mise-en-scene and locations used in the video to be realistic and engaging.

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This is the feedback I received when I asked them whether the narrative suited the genre - Very clear narrative The editing helped with that a lot I think it definitely suits the genre It flowed really well I think it does, Its quite sorrowful and emotional Had quite a lot of performance in it
I am very pleased with my feedback as they all agreed that the narrative suited the indie folk genre. I wanted my audience to feel emotionally involved in the narrative as it quite an emotional and serious song, and I wanted my audience to be able to relate to the storyline. I am happy that they thought it had a very clear narrative and flowed really well as this Is important as all of the indie folk music videos I have watched all have this in common. Also I did not want the audience to get bored or think the video is too dull. The fact that one member of the focus group said that the video is quite sorrowful and emotional is also a positive thing as this is what I wanted to achieve as it isn't till the end of the video that the couple are brought together, making it a happy ending. The fact that my audience are feeling these emotions while watching the video also show that they are emotionally involved in the narrative and may be using the video as something to relate to. When looking at other indie folk videos I also noticed that they include quite a lot of performance, which I wanted to incorporate into mine. However once I had finished the music video I was a bit worried that I hadn't included enough, but now that one member of my focus group has said that it has quite a lot of performance in it I now feel that I included just the right amount.
This is feedback I received when I asked my audience about uses and gratification, and what they might have gained from watching the video:- If you were doing exams and stuff, you'd want a chance to Yeah, It was like watch it watching a short film Quite relaxing Very clear narrative It felt like I was watching some sort of love story as apposed to watching a music video
I am quite pleased with this feedback, as this means my audience understood the narrative and the fact that they were aware of the love story and compared it to a short film also shows that they were engaged, which is vital if you want your product to be successful. My feedback also shows that my audience would watch the video and maybe use it for diversion, as they found it 'relaxing' and also suggested watching it when they are In the middle of their exams, a very stressful period. This is important and good news as this suggests that the audience may use it for personal identity as they enjoyed representations, messages and values that are depicted in my video.
I also asked my audience whether they thought the Mis En scene was realistic, which they all agreed on. This is good as I wanted the storyline to look realistic and believable so I decided to use locations that you would see someone passing if they were travelling through the city to get to a certain place. Hence why the 'singer' in the video catches buses and travels through town. However one member explained how the girl in the video gets into a car and then it cuts to a shot of her running through some gates which didn't look quite right. I understand what she means as this is isn't very continuous and may look slightly weird, however I did have some shots of the 'singer' getting out of the car at the next location, but unfortunately I had no room to put it in so I used the cut as a way of showing a pass of time. I was also worried that the audience would not understand why she gets into the car, however one member mentioned about her hitch hiking in the video, which suggests that my audience knew what was going on.
When I asked my audience whether they thought the video was redundant of entropic most of them said that they found the video to be redundant. I am quite pleased with this as that is what I wanted to achieve. As I said earlier, genre is dependant on a high degree of redundancy, and so I think it is important that this Is clear in my music video especially as certain ages/genders in society have expectations about the style and content of the text.

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Evaluation powerpoint

  • 1. This is the feedback I received when I asked them whether the narrative suited the genre - Very clear narrative The editing helped with that a lot I think it definitely suits the genre It flowed really well I think it does, Its quite sorrowful and emotional Had quite a lot of performance in it
  • 2. I am very pleased with my feedback as they all agreed that the narrative suited the indie folk genre. I wanted my audience to feel emotionally involved in the narrative as it quite an emotional and serious song, and I wanted my audience to be able to relate to the storyline. I am happy that they thought it had a very clear narrative and flowed really well as this Is important as all of the indie folk music videos I have watched all have this in common. Also I did not want the audience to get bored or think the video is too dull. The fact that one member of the focus group said that the video is quite sorrowful and emotional is also a positive thing as this is what I wanted to achieve as it isn't till the end of the video that the couple are brought together, making it a happy ending. The fact that my audience are feeling these emotions while watching the video also show that they are emotionally involved in the narrative and may be using the video as something to relate to. When looking at other indie folk videos I also noticed that they include quite a lot of performance, which I wanted to incorporate into mine. However once I had finished the music video I was a bit worried that I hadn't included enough, but now that one member of my focus group has said that it has quite a lot of performance in it I now feel that I included just the right amount.
  • 3. This is feedback I received when I asked my audience about uses and gratification, and what they might have gained from watching the video:- If you were doing exams and stuff, you'd want a chance to Yeah, It was like watch it watching a short film Quite relaxing Very clear narrative It felt like I was watching some sort of love story as apposed to watching a music video
  • 4. I am quite pleased with this feedback, as this means my audience understood the narrative and the fact that they were aware of the love story and compared it to a short film also shows that they were engaged, which is vital if you want your product to be successful. My feedback also shows that my audience would watch the video and maybe use it for diversion, as they found it 'relaxing' and also suggested watching it when they are In the middle of their exams, a very stressful period. This is important and good news as this suggests that the audience may use it for personal identity as they enjoyed representations, messages and values that are depicted in my video.
  • 5. I also asked my audience whether they thought the Mis En scene was realistic, which they all agreed on. This is good as I wanted the storyline to look realistic and believable so I decided to use locations that you would see someone passing if they were travelling through the city to get to a certain place. Hence why the 'singer' in the video catches buses and travels through town. However one member explained how the girl in the video gets into a car and then it cuts to a shot of her running through some gates which didn't look quite right. I understand what she means as this is isn't very continuous and may look slightly weird, however I did have some shots of the 'singer' getting out of the car at the next location, but unfortunately I had no room to put it in so I used the cut as a way of showing a pass of time. I was also worried that the audience would not understand why she gets into the car, however one member mentioned about her hitch hiking in the video, which suggests that my audience knew what was going on.
  • 6. When I asked my audience whether they thought the video was redundant of entropic most of them said that they found the video to be redundant. I am quite pleased with this as that is what I wanted to achieve. As I said earlier, genre is dependant on a high degree of redundancy, and so I think it is important that this Is clear in my music video especially as certain ages/genders in society have expectations about the style and content of the text.