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Evaluation q1
- 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
- 2. A way in which something is usually done, especially within a particular area or activity. Drum & Bass Conventions: High tempo Quick cuts Range of camera shots Jump cuts Image matches beat Full Narrative Urban theme Mise-en-scene Hoodies Tracksuit Masks (Theme of identity)
- 4. Computer Generated Images (CGI): With the use of computer generated images like in The Prodigy Warriors Dance the use of technology could be fully utilised in attempt to gain full marks. Lip Synchronisation: Lip synching is a main convention of any form of music video. The use of quick cuts and lip synching is very effective in Chase & Status Pieces as it matches the beat with each cut. This aspect is missing from our own video. Artist Performances: Combination of performance and narrative is a common convention of music videos. Although we aimed for a full narrative, aspects of performance could have improved it in some areas.
- 5. Artist name Album name Image of artist Release date Use of brand image Artist logos Record company Websites - Artist + record company Key features of album Reviews + Rating
- 6. Best reviews used to emphasise how good the artist and album is. Artist name in biggest writing to attract audience eye and promote the band. Presents used to prevent confusion Image of the product being between artist and album name. promoted (Digipak) to allow customers to easily recognise it. Artist main tour dates to provide fans information where and when they will perform. Release date to inform the customers when the digipak is released in bigger, bolder Album title in bigger, bolder writing as it is more important. writing to make it stand out and promote the album title. Highlighting the key feature of the product. Record label logo to show they Barcode that the target support this artist and generally audience can scan in order promote the reputation of the to receive access to more artist. Artist website to encourage Artist website to encourage information about the artist users to visit for more users to visit for more and album. information. information.
- 9. Comparing our advert to that of Pendulum, there are obvious similarities with the artist name being the convention that stands out most. For example with the promotional sentence the artist name is significantly larger. As well as the key features and the promotional sentence, our adverts share the convention of telling the audience where they can purchase the product although we only have a recognisable iTunes icon whereas Pendulum have a number of distributors due to being a bigger, more successful artist in the drum & bass market.
- 10. When comparing our advert to that of Chase & Status No More Idols, there were a few similarities between the two in terms of conventions of a promotional advert. To begin with, they included reviews from magazines to emphasise to their audience how good the album is. Also, Chase & Status have included tour dates/locations to not only promote the album but their live performances. These aspects are also found on our product, making it seem more legitimate and professional that our product shares conventions with real media products of the leading artists of our genre.
- 11. Name of artist Name of album/single Pictures of artist Artist information Vocalist, Guitarist etc. Track list Bar code Record label Copyright Consistent house style - font, colours etc. Spine - featuring artist + album/single name.
- 12. Record label logo to show they Artist name / band logo on Album title on front cover so support this artist and generally Track list which is a front cover to inform the that all the audience can see promote the reputation of the key element of a audience of the artist of when the product is on the artist. digipak to inform the the digipak. Inclusion of shelf is the most important audience of the song presents to prevent information written in content. confusion between album Barcode that the target audience can boldest/red writing to be and artist. scan in order to receive access to more more appealing. information about the artist and album. Extra panel of image used I n advert to keep to the urban theme of the digipak. Barcode that is used by stores to Spine of the digipak with the album and scan the product in to the artist name written on still in the same system and give the digipak a house style as rest of the digipak. Makes unique value. the digipak easy to identify when stacked sideways on a shelf. Website provided for audience find additional information about the artist Disc tray which is a key regarding tour dates, news feature expected from an and downloadable content. album to hold the disc. Free discount code provided to buy merchandise only available with the purchase of the digipak. Message from the artist to Continuous image from 3 Social networking accounts the fans to attempt to panels is a common feature where fans can follow and keep connect with their audience. in some digipaks. This also up to date competitions and highlights our urban theme give aways would also be by having city streets. provided.
- 14. Consistent house style underwater theme which is appropriate to album title. Artist name in biggest writing to attract audience eye and promote the band. Presents used to prevent confusion between artist and album name. Album title in bigger, bolder writing to make it stand out and promote the album title. Spine of the digipak with the album and artist name written on still in the same house style as rest of the digipak. Makes the digipak easy to identify when stacked sideways on a shelf. Track list which is a key element of a digipak to inform the audience of the song content. Barcode that the target audience can scan in order to receive access to more information about the artist and album.
- 15. In comparison to Chase & Status No More Idols our digipak shares a number of conventions that are expected from the audience. The main similarity between these two albums are that the most important information such as the artist name and album name stand out from the toned down house style with the use of bold writing and bright colours. This aspect would make our product more eye catching for our target audience making it more appealing for them to purchase.
- 16. In comparison to Pendulum Immersion, our digipak shares a few similarities in terms of conventions of a digipak. With the key features such as bar code, album title and artist name being the basic expectations, our digipak shares the copyright laws and record company logos and consistency of the house style along the spine with Pendulums album. This shows that we have produced a professional piece of work with close attention being paid to detail.
- 17. As shown in this presentation, the use of conventions and expectations were a highly important guide to creating products with a professional feel. With the comparisons I have provided with our products and leading artists of our genre, there are a number of noticeable similarities. However with our masks in our music video for example, the process of considering conventions and challenging them to adhere to your own unique product is vital to building your own brand image.