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Evaluation question 1

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Molly Stirton
Molly Stirton

This document summarizes how the media product uses and conforms to conventions of the found footage genre. It analyzes the trailer, film poster, magazine cover, costumes, and typography and finds they conform to conventions established by researching previous films in the genre, including using fast-paced editing, less-known actors, and stills from footage for the poster. In some areas like editing pace and magazine cover layout, the product challenges conventions by combining elements from different references. Overall, the document concludes the product fits well within the found footage genre conventions to appeal to that target audience.

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Evaluation Question 1 In what ways does your media product use, develop or challenge forms and conventions of real media texts?
Concept: Found Footage Similar Films Include
Concept: Found Footage Our project was conducted after extensive research into the sub-genre, for both the trailer and the ancillary products. We looked at the previous six films in particular detail and established the main conventions that they had, which included Fast-paced editing, Less-known actors, and for the film poster, a photo that looks like a still from the footage. I believe that in terms of the concept we used the conventions well, fitting in well to the sub-genre. Our combination of the use of demonic possession and found footage works really well I think, and I would not say that in terms of the concept we needed to challenge conventions. This is because doing so would be risky and make our trailer unsuited to a particular genre, which, if it were to be made full-length and distributed, may not work in our favour as we would not be able to appeal to a specific target audience.
The Blair Witch Project Editing The Blair witch project featured a lot of cutaways to a black screen that lasted longer than one second. This is surprising as fast-paced editing seemed to be the most common type amongst the research pieces. However, the use of cutaways is something that we kept in mind when making our trailer.
Editing 8213 Gacy House The editing in this trailer again features cutaways, but the speed of editing increased as the trailer progressed, along with the shots getting progressively shorter. The beginning of the trailer features fades to black with text. Towards the end of the trailer, this changes to cuts to flashes of white between shots. This progression is something that we adopted in our trailer, with longer shots featuring more at the beginning, and the editing becoming faster.
Editing Our style of editing conforms to the styles we have seen in our research, in terms of the pace of it and the use of cutaways. In some ways, however, I would say that we have challenged conventions established by existing media texts, as although the shots at the beginning of our trailer are longer, they do not get progressively shorter throughout the trailer.
Costumes Here you will see I have directly compared Harry- our character of Zac- and the character of Micah from Paranormal Activity.
Costumes I also did the same for my character, Jess, and the character of Katie from Paranormal Activity
Costumes So, as you can see, there are significant similarities between our costumes and those of the characters in one of our main inspiration pieces. Therefore I would say that we have conformed to the conventions established by existing media texts very well in this instance.
Ancillary Products In my research and planning stages, I devised multiple power points and mood boards of the codes and conventions of existing media texts. Below is a side-by-side comparison of our (almost) finished magazine cover and that of an existing text, Total Film Magazine. Large Title in top third Combination of shapes Close up of actor Barcode Feature Film Title in bottom third
Ancillary Products Since the photo in the previous slide, further changes have been made to the magazine cover. This means that our finished product is even closer to the existing texts. I am very confident in the way in which we have used the conventions that we extensively researched. We made a mental checklist of what we needed to feature on the ancillary products and checked through each element to ensure that we included everything necessary to comply with conventions established by existing media texts.
Typography [REC] 8152 Gacy Quarantine House
Typography As you can see from the previous slide, central white text was the convention of the majority of our research trailers. We featured the central white text against a black background (as seen in [REC] and 8152 Gacy House) throughout our trailer, and we featured the typing effect and added a keyboard sound, which is seen in the trailer for Quarantine. It is with this in mind when adding our typography that I am confident in our product conforming to the conventions established by these texts, but combining them to develop the codes that we found in the research and planning stage of our project.

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Evaluation question 1

  • 1. Evaluation Question 1 In what ways does your media product use, develop or challenge forms and conventions of real media texts?
  • 2. Concept: Found Footage Similar Films Include
  • 3. Concept: Found Footage Our project was conducted after extensive research into the sub-genre, for both the trailer and the ancillary products. We looked at the previous six films in particular detail and established the main conventions that they had, which included Fast-paced editing, Less-known actors, and for the film poster, a photo that looks like a still from the footage. I believe that in terms of the concept we used the conventions well, fitting in well to the sub-genre. Our combination of the use of demonic possession and found footage works really well I think, and I would not say that in terms of the concept we needed to challenge conventions. This is because doing so would be risky and make our trailer unsuited to a particular genre, which, if it were to be made full-length and distributed, may not work in our favour as we would not be able to appeal to a specific target audience.
  • 4. The Blair Witch Project Editing The Blair witch project featured a lot of cutaways to a black screen that lasted longer than one second. This is surprising as fast-paced editing seemed to be the most common type amongst the research pieces. However, the use of cutaways is something that we kept in mind when making our trailer.
  • 5. Editing 8213 Gacy House The editing in this trailer again features cutaways, but the speed of editing increased as the trailer progressed, along with the shots getting progressively shorter. The beginning of the trailer features fades to black with text. Towards the end of the trailer, this changes to cuts to flashes of white between shots. This progression is something that we adopted in our trailer, with longer shots featuring more at the beginning, and the editing becoming faster.
  • 6. Editing Our style of editing conforms to the styles we have seen in our research, in terms of the pace of it and the use of cutaways. In some ways, however, I would say that we have challenged conventions established by existing media texts, as although the shots at the beginning of our trailer are longer, they do not get progressively shorter throughout the trailer.
  • 7. Costumes Here you will see I have directly compared Harry- our character of Zac- and the character of Micah from Paranormal Activity.
  • 8. Costumes I also did the same for my character, Jess, and the character of Katie from Paranormal Activity
  • 9. Costumes So, as you can see, there are significant similarities between our costumes and those of the characters in one of our main inspiration pieces. Therefore I would say that we have conformed to the conventions established by existing media texts very well in this instance.
  • 10. Ancillary Products In my research and planning stages, I devised multiple power points and mood boards of the codes and conventions of existing media texts. Below is a side-by-side comparison of our (almost) finished magazine cover and that of an existing text, Total Film Magazine. Large Title in top third Combination of shapes Close up of actor Barcode Feature Film Title in bottom third
  • 11. Ancillary Products Since the photo in the previous slide, further changes have been made to the magazine cover. This means that our finished product is even closer to the existing texts. I am very confident in the way in which we have used the conventions that we extensively researched. We made a mental checklist of what we needed to feature on the ancillary products and checked through each element to ensure that we included everything necessary to comply with conventions established by existing media texts.
  • 12. Typography [REC] 8152 Gacy Quarantine House
  • 13. Typography As you can see from the previous slide, central white text was the convention of the majority of our research trailers. We featured the central white text against a black background (as seen in [REC] and 8152 Gacy House) throughout our trailer, and we featured the typing effect and added a keyboard sound, which is seen in the trailer for Quarantine. It is with this in mind when adding our typography that I am confident in our product conforming to the conventions established by these texts, but combining them to develop the codes that we found in the research and planning stage of our project.