The group created a main music video product and ancillary materials including a digipak and website. For the digipak, they incorporated elements from the music video such as a black and white natural theme. They designed panels with trees and added the band logo. For the website, they also used a natural black and white theme along with the same band logo font as the digipak to maintain consistency across products. Overall, the creator feels the combination of materials works well by maintaining similarities in themes, styles and colors to effectively promote the band and music video.
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Evaluation Question 2
1. How effective is the combination
of your main product and
ancillary texts?
Saul Turner
2. Main Product
In our group we have both contributed in the
creation of our main product as well as the ancillary
tasks we where given. We split some of the work up
and have got help from each other with our opinions
and others thoughts. We had researched into many
bands websites and digipaks to then take some of
the ideas from our music video and incorporate
them into both our website and digipak.
3. Digipak
?
?
Firstly I'll talk about our digipak. The digipak we
created was to resemble the natural style and
looks that we have in our music video, the front
panel consists of some trees with the contrast
and brightness edited and then made black
and white I then created the logo with resemble
an S and P for the bands name 'Shallow Pockets
I added a lens flare on the logo to give a sun
shine effect. The font used was from the website
dafont.com and our chosen font for the cover is
called Celtic MD and gives the cover the
naturalistic look we are trying to go for. the
colours used where mainly black an white for this
panel trying to give it a simple look, but with the
font, logo and extras (boarders) it doesn't make
look as dull or boring.
The back panel has the band logo again, however
faded into the back so we can have the song
names over it, there is also the record label logo
and information and all the many copyright and
band info as well. For the song names we used
the font Dumbledore again from dafont.com .
4. Digipak
?
The front inside panel is a picture of some trees that
have been edited, the contrasts and brightness
have been changed from the original and some
colour as been added to the edges of the trees
and the back inside panel, where the CD will go, is
of a stretch of trees, the logo as been added to
one of them, however this panel is coloured with
the contrast being raised, this may make it stand
out than the previous three, but I think that the
overall look of the digipak is good for our particular
genres.
?
I think that the combination between the main
product and the digipak works well as the photos
for the digipak where shots taken from the location
where we did our filming for the music video,
another reason is that I think it works well as the
themes are the same and keep the natural look,
also the black and white colour scheme which we
used a bit of in the video comes in terms with the
digipak, but the back inside panel may be the least
similar to the music video as the contrast is much
higher.
5. Website
?
Our other task was to create the bands website. Again we
opted to keep the running theme of a natural look. We
used the website creation site called wix.com to make our
website. Site is simple to use and is good if you want to
create a decent website for free.
?
I think the combination between the main product and the
website has elements where it is good and here it is not so
good. The same band name is the same font as the
digipak and the background image of the website as a
similar look and contrasts to the back inside panel,
however this contrasts doesn't take anything away from
the music video and I think still matches up to the video
and doesn't fall short on terms of similarity. The products
that where create on the website shop match really well,
with the black and white colours being used for the
products as well as the band logo appearing on some of
the merchandise.
6. Conclusion
The black and white theme that has been used
throughout the creation is simple, but I think works
well in terms of using them to create more by
sticking with this look and not creating something
that doesn't link up with this style, I also think that it
links well with our genres, however it has our own
unique style which make it stand out from other
indie/electronic bands.
7. Conclusion
The black and white theme that has been used
throughout the creation is simple, but I think works
well in terms of using them to create more by
sticking with this look and not creating something
that doesn't link up with this style, I also think that it
links well with our genres, however it has our own
unique style which make it stand out from other
indie/electronic bands.