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Evaluation question 2

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Sophie White

Sophie White conducted three photo shoots for her magazine to represent different audiences. The first was set in the 1950s style to appeal to both young and old vintage lovers. The second shoot had a 1930s mystical theme to display vintage fashion wearably. For the cover, she used a photo from the 1930s shoot with warm sunset lighting. Additional photos were taken on location to illustrate magazine articles. Sophie planned her shoots carefully considering location, model, equipment and permissions. She used limited editing to keep an unaltered scrapbook look, but recognizes better lighting could have improved professionalism.

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Magazine Evaluation Sophie White
Question 2 • A) How do the images you have used in your magazine represent certain focus groups? I have completed 3 main photo shoots and will talk through each one individually . They have 3 different purposes in the magazine.
Street shoot My first photo shoot is set at a bus stop for this shoot I have kept to a 1950s theme with a black lace 50’s styled dress and contrasting red petticoat and shoes I wanted an elegant 50’s look. I chose to do this photo shoot because I had a timeless appeal the photos I took would not only remind people of the 50’s era but also see a younger generation in the vintage clothing. I wanted my photographs to attract both the young and the old because my magazine has a split audience as it will not only attract the young vintage lovers of today but also the elders who loved the vintage clothing and want to see how the younger generation view it. This photo is a recreation of photos of my nan and I wanted to give the look that they are not just modern photos with vintage clothing but that they could have been taken in the past. The photos are planned and posed so that the way my model was standing was recreation of people in everyday life I wanted to show how the vintage clothing could fade into the everyday norm. I think this appeals to my audience as they are more likely to wear vintage inspired outfits most days and its just the norm for them. Umbrella sitting along the rule of thirds. Posed to look as if she is Waiting for a bus.
30’s shoot My second shoot was more mystical, my model wore a 1930’s styled dress set in an old country lane. I used this photo shoot to demonstrate the fun of vintage as it is a way to dress up and become like our ancestors. This shoot was more posed then the street shoot as it was used more to display the vintage look including the dress. I think this attracts a younger audience who are used to posed magazine covers that show the fashion. This shoot gives the vintage look that is wearable to festivals and this is mostly attractive to the younger audiences. I liked the look of this picturesque background. I tried to use the leading lines Of the lane
Front cover For the front cover I used a posed photo from my 1930’s shoot. This photo has the warm lighting provided by sunset this is inviting and gives a comfortable look to the image. I chose not to edit this image as the hair taken by the wind intrigues the reader and the lighting provided by the sunset gives the image a glossy look. Sun coming in from the side has a half good, half bad that explains that the magazine has 2 looks on vintage. Explaining the 2 shoots. The pink dress was used to fit in with the pastel theme of the magazine.
On the street The last of photo shoots were taken on the go when getting inspiration for articles such as Lining a vintage life and Too expensive. These photos were taken to explain what I was writing about within the articles. I used these to assist the readers through the articles because my target audience is young I wanted to keep their attention but not undermine them with helpful imagery. These images did not feature people but instead the items of vintage clothing. I did not edit these images but I would now as it did not give the glossy look I was going for. Although unedited they did fit with the theme of a scrapbook layout. Image of unnamed shop from Too expensive article Should of edited lighting.
B) How do the images you have obtained reflect professional practice?
Planning When planning my photo shoot I had to consider many elements such as: Photo shoot Location Model When What permission is needed Equipment Firstly I considered the basic details such as : • Who? • What? • Where? • When ? • Why? • How?
Basic planning • Who? My model for my photo shoot was performing arts student Eloise Bryant. I picked this model because she had a dainty look that went with the vintage theme of the magazine. Her feature allowed my to achieve photos that look like they come from the past. To use my model who was 16 at the time of the shoot I had to create a model release form that allowed me to display any of the photos taken of her publically. • What? Not only did I complete one planned photo shoot but two. The first was a look back to the 50’s for this I needed the themed clothing such as the black lace cocktail dress and red petticoat that were typical for this era. The second photo shoot had a mystical look on vintage for this I used a long floor length 30’s inspire dress and boots that were typically worn in the 30’s. Overall the equipment I needed was limited most of the photos were taken with a canon digital camera. • Where? My photo shoots were both taken within Warren Park, Leigh Park this was local to my house allowing me to use it for a base in between the two shoots. My first shot based at a bus stop on Middle Park Way, Warren Park allowed me to frame my model in an everyday situation. My second shoot was taken still within warren up a country lane where I found a large overgrown tree I thought this gave the photographs taken an historical atmosphere. • When? My photos were taken in Febuaray because I choose to do two different shoots I planned the whole event to take all day. • Why? The two photo shoots were used throughout the magazine from the front cover to stock images to go with articles such as The perfect body. • How ? I took all photos with a small digital camera as the locations were public none needed permission.
Permission For my photo shoot the only permission I needed was from my model. I did not need any permission from the owners of my location as it was a public council owned location. For my photo shoot I need to produce a model release form the allows me to use any photos of my model within my magazine and in a public place. This protects the model from any wrong use and is seen as her contract so she has to agree to the shoot. A model release form is used on many proffesional photo shoots as it is a record of the agreement between the company and the model. It allows the company to use the photos how they want as long as this is state on the form. This form also has to be signed by an adult if the model is under the age of 18.
Model release form Rosie magazine contact information is stated above theirs as they have comisioned the shoot. My photo shoot was altered So that the model knew all places the photos would be displayed. I forgot to put date and print box I would alter this.
What changed would you make to your photo shoots ? For my magazine I took photos at Albert Road if I was to do this today I would take a range of photos at different locations and events. I would also for my main photo shoots set up a proffesional shoot background for so facial images instead I mainly stuck to using full body images. Using more inside shoots would also allow me to use lighting that could of improved my images considerably.
How did you use post-production software to enhance your images and why? I used limited post production software as I wanted it too look like home images that had come straight from a polaroid camera and stuck into the magazine like a scrapbook. I did alter a few image as the lighting on most of my photos was dull because of the weather on the day that I chose. On photo shop I changed contrast and highlights to achieve an improved image. This did keep to the unaltered look that I was going for and fitted in with the overall theme of a scrapbook. I would now consider changing these images and alter the light on many of the photos used in the magazine just to get a more proffesional look. As the low quality images that I used did fit with the theme but lost its glossy high marketed effect.

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Evaluation question 2

  • 2. Question 2 • A) How do the images you have used in your magazine represent certain focus groups? I have completed 3 main photo shoots and will talk through each one individually . They have 3 different purposes in the magazine.
  • 3. Street shoot My first photo shoot is set at a bus stop for this shoot I have kept to a 1950s theme with a black lace 50’s styled dress and contrasting red petticoat and shoes I wanted an elegant 50’s look. I chose to do this photo shoot because I had a timeless appeal the photos I took would not only remind people of the 50’s era but also see a younger generation in the vintage clothing. I wanted my photographs to attract both the young and the old because my magazine has a split audience as it will not only attract the young vintage lovers of today but also the elders who loved the vintage clothing and want to see how the younger generation view it. This photo is a recreation of photos of my nan and I wanted to give the look that they are not just modern photos with vintage clothing but that they could have been taken in the past. The photos are planned and posed so that the way my model was standing was recreation of people in everyday life I wanted to show how the vintage clothing could fade into the everyday norm. I think this appeals to my audience as they are more likely to wear vintage inspired outfits most days and its just the norm for them. Umbrella sitting along the rule of thirds. Posed to look as if she is Waiting for a bus.
  • 4. 30’s shoot My second shoot was more mystical, my model wore a 1930’s styled dress set in an old country lane. I used this photo shoot to demonstrate the fun of vintage as it is a way to dress up and become like our ancestors. This shoot was more posed then the street shoot as it was used more to display the vintage look including the dress. I think this attracts a younger audience who are used to posed magazine covers that show the fashion. This shoot gives the vintage look that is wearable to festivals and this is mostly attractive to the younger audiences. I liked the look of this picturesque background. I tried to use the leading lines Of the lane
  • 5. Front cover For the front cover I used a posed photo from my 1930’s shoot. This photo has the warm lighting provided by sunset this is inviting and gives a comfortable look to the image. I chose not to edit this image as the hair taken by the wind intrigues the reader and the lighting provided by the sunset gives the image a glossy look. Sun coming in from the side has a half good, half bad that explains that the magazine has 2 looks on vintage. Explaining the 2 shoots. The pink dress was used to fit in with the pastel theme of the magazine.
  • 6. On the street The last of photo shoots were taken on the go when getting inspiration for articles such as Lining a vintage life and Too expensive. These photos were taken to explain what I was writing about within the articles. I used these to assist the readers through the articles because my target audience is young I wanted to keep their attention but not undermine them with helpful imagery. These images did not feature people but instead the items of vintage clothing. I did not edit these images but I would now as it did not give the glossy look I was going for. Although unedited they did fit with the theme of a scrapbook layout. Image of unnamed shop from Too expensive article Should of edited lighting.
  • 7. B) How do the images you have obtained reflect professional practice?
  • 8. Planning When planning my photo shoot I had to consider many elements such as: Photo shoot Location Model When What permission is needed Equipment Firstly I considered the basic details such as : • Who? • What? • Where? • When ? • Why? • How?
  • 9. Basic planning • Who? My model for my photo shoot was performing arts student Eloise Bryant. I picked this model because she had a dainty look that went with the vintage theme of the magazine. Her feature allowed my to achieve photos that look like they come from the past. To use my model who was 16 at the time of the shoot I had to create a model release form that allowed me to display any of the photos taken of her publically. • What? Not only did I complete one planned photo shoot but two. The first was a look back to the 50’s for this I needed the themed clothing such as the black lace cocktail dress and red petticoat that were typical for this era. The second photo shoot had a mystical look on vintage for this I used a long floor length 30’s inspire dress and boots that were typically worn in the 30’s. Overall the equipment I needed was limited most of the photos were taken with a canon digital camera. • Where? My photo shoots were both taken within Warren Park, Leigh Park this was local to my house allowing me to use it for a base in between the two shoots. My first shot based at a bus stop on Middle Park Way, Warren Park allowed me to frame my model in an everyday situation. My second shoot was taken still within warren up a country lane where I found a large overgrown tree I thought this gave the photographs taken an historical atmosphere. • When? My photos were taken in Febuaray because I choose to do two different shoots I planned the whole event to take all day. • Why? The two photo shoots were used throughout the magazine from the front cover to stock images to go with articles such as The perfect body. • How ? I took all photos with a small digital camera as the locations were public none needed permission.
  • 10. Permission For my photo shoot the only permission I needed was from my model. I did not need any permission from the owners of my location as it was a public council owned location. For my photo shoot I need to produce a model release form the allows me to use any photos of my model within my magazine and in a public place. This protects the model from any wrong use and is seen as her contract so she has to agree to the shoot. A model release form is used on many proffesional photo shoots as it is a record of the agreement between the company and the model. It allows the company to use the photos how they want as long as this is state on the form. This form also has to be signed by an adult if the model is under the age of 18.
  • 11. Model release form Rosie magazine contact information is stated above theirs as they have comisioned the shoot. My photo shoot was altered So that the model knew all places the photos would be displayed. I forgot to put date and print box I would alter this.
  • 12. What changed would you make to your photo shoots ? For my magazine I took photos at Albert Road if I was to do this today I would take a range of photos at different locations and events. I would also for my main photo shoots set up a proffesional shoot background for so facial images instead I mainly stuck to using full body images. Using more inside shoots would also allow me to use lighting that could of improved my images considerably.
  • 13. How did you use post-production software to enhance your images and why? I used limited post production software as I wanted it too look like home images that had come straight from a polaroid camera and stuck into the magazine like a scrapbook. I did alter a few image as the lighting on most of my photos was dull because of the weather on the day that I chose. On photo shop I changed contrast and highlights to achieve an improved image. This did keep to the unaltered look that I was going for and fitted in with the overall theme of a scrapbook. I would now consider changing these images and alter the light on many of the photos used in the magazine just to get a more proffesional look. As the low quality images that I used did fit with the theme but lost its glossy high marketed effect.