The elements of the filmmaker's production work together to create a sense of bonding through a website and postcard used to promote the film. The website contains tabs with information about the cast, contact details, a link to the director's blog, and the film itself. Mysterious pictures from the film scenes are used on the home page to hint at the story. The low-key colored postcard features a picture of the blog which is a main element connecting all the characters and is meant to raise questions in the audience. Both the website and postcard effectively promoted the film by correlating to its themes of being low-key, sad yet hopeful, and connecting the characters.
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Evaluation Question 2
1. EVALUATION QUESTION 2
(Written)
How do the elements of your production work together to create a sense of bonding?
To brand myshort filmWe Are TryingI createda website andapostcard to promote the filmformy
AdvancedPortfolio.
WEBSITE
Filmwebsitesare usedtopromote a filmwhere the audience canaccessthe movie trailers,vides,
imagesandactors infothisithelpsthe audience togetan ideaaboutthe film.
SimilarlyIalsocreatedawebsite inordertopromote my shortfilmandto create hype before actuallyI
postedthe final piece online.
To suitthe lowkeytheme of my filmItriedto use lightandmodestcolorsfor mywebsite torepresenta
sad yethopeful atmosphere.Mywebsiteforthe filmcontainsvarioustabssuchasthe Cast, Contact,link
to the directorsblogandthe filmitself.
I usedmysteriouspicturesof mycharactersand otherobjectsfromthe filmscenesonthe home page of
the website tohintideastothe audience aboutwhatthe filmmightbe about.
POSTCARD
I createda low-keycoloredpostcardtoadvertise mymovieevenmore. The postcardshowsapicture of
the blogWe Are Trying.Thisisbecause the blogismainelementof the entire storyline,becauseof
whichall of the charactersare somehow connectedtoeachother,almostasif itsfate.Anotherreason
for the picture of the blogis to raise questionsandcuriousnessinside the mindsof mytargetaudience.
Otherelementsof the postcardwere the title of myfilm(We Are Trying),name of myproduction
company, the date and the venue of the release of the film.
2. CONCLUSION
Both the website andthe postcardcorrelate tomy filmperfectlyanddidanenormouspartin the
promotingof myfinal film.