The document discusses the effectiveness of combining a teaser trailer, promotional poster, and magazine cover for a horror film project. It analyzes the links between each piece, including use of similar fonts, taglines, characters, and settings. While the trailer and magazine cover have clearer connections like shared backgrounds, the relationships between the trailer and poster as well as the poster and magazine cover are more vague due to differences in colors, characters featured, and lack of common visual elements beyond the masks.