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Evaluation Question 3

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Kyle Bessey

During the planning and research stages, the student used new media like YouTube, IMDB, and Wikipedia to research horror films and watch trailers for inspiration. Specifically, the trailers for The Conjuring, Insidious: Chapter 2, and Oculus influenced the student's approach. In the construction stage, the student used Adobe Photoshop to design a magazine cover and poster, and Adobe Premiere Pro to edit the trailer, applying techniques like brightness/contrast adjustments. In the evaluation stage, the finished trailer was screened for a focus group and the feedback received was useful for improving the project.

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How did you use media technology in the construction, research, planning and evaluation stages? EVALUATION QUESTION 3
When planning for my trailer, I used new media to research ideas and look for inspiration. I used YouTube to watch trailers for films relating to my idea and to gain knowledge of the different approaches to making a horror trailer. The films that I watched the trailers for; I researched them in more depth on IMDB and Wikipedia to help my trailer reviews. Three trailers that influenced me on my horror trailer were The Conjuring (2013), Insidious: Chapter 2 (2013), and Oculus (2013). In the trailer for The Conjuring (2013) there is a scene where one of the Perron daughters gets dragged off of her bed by a demon. I found this to be very effective and inspirational because it allows the audience to connect with the characters via the bad experiences they are going through.
The cinematography used in the trailer for Insidious: Chapter 2 (2013) is effective as there were a good amount of close ups and expressionist angles to show characters emotions and express their feelings. For example when the baby walker moves by itself, we see the mother Renai looking very disturbed. In the trailer for Oculus (2013) the perfect amount of collision cutting has been used and the trailer flows perfectly from beginning to end with quicker montage sequences in exactly the right place and it plays with your mood perfectly. The trailer begins with a minor jump scare to make sure that the audience are paying attention but then calms down to establish the narrative, though still doesnt become boring which is a problem many horror films encounter. The pace then picks up once we are aware of the basic narrative. As more events start to unfold, the pace increases and by the last part of the trailer the audience is most likely on the edge of their seats with suspense. The trailer ends with a very chilling scene in which Kaylie and Tim are standing very close to the mirror, the lights flicker off and a terrifying figure emerges from the mirror. This scene lasts about 1 second which makes it much more tense and shocking to the audience. I really liked the style of cinematography and editing that these trailers use and so they created lots of inspiration for my trailer.
During the planning and research phase, I used programs such as Microsoft Word and Publisher to write up my reviews and other analysis for the coursework as well as using Adobe Photoshop to create a mood board. In addition to all of this, I used DVDs and Blu-Rays to watch horror films in class for inspiration as well as outside of class for my film reviews. I watched Insidious (2010) on DVD as well as The Conjuring (2013). I also am a fan of horror films and so have used sites such as Netflix to watch them in my own time for pleasure but still taking mental notes to use as inspiration for my trailer.
In the construction stage of my trailer, I used a few different types of new media. To begin with, I used Adobe Photoshop to create my magazine cover and poster for my horror trailer. I used a few different filters such as a cooling filter (that I downloaded from a copyright free site I found on YouTube) to create a chilling and gloomy effect on the image. I also used the opacity and duplicate tool for two reasons. Firstly, I used opacity to desaturate the image on my poster to give it more of a horror atmosphere, and secondly to create the ghostly reflection of Leos (Oliver Butler) face.
For the editing of my trailer, I used Adobe Premiere Pro. I used a lot of the basic editing methods such as cutting the clips and changing the length of them, but also used more complex tools and methods such as brightness and contrast to give a more professional look to the trailer. In addition to this I used stop motion for the knife scene to make it appear to move by itself. I also used the mute tool for the clips that I didnt want to have sound and fades for the intertitles and some of the clips. The intertitles were downloaded from a copyright free text template site called Templates4AE and the template we used for our intertitles was called Shattered.
Evaluation Question 3
In the evaluation stage of this product, we had a focus group screening to receive feedback for our trailer which was very useful. To do this, we had to convert our trailer to another format to be played to the class that were being recorded on a digital camera for the screening in order to maintain HD quality. This recording was then uploaded to YouTube to allow us to embed the video into posts to put onto our coursework blogs.

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Evaluation Question 3

  • 1. How did you use media technology in the construction, research, planning and evaluation stages? EVALUATION QUESTION 3
  • 2. When planning for my trailer, I used new media to research ideas and look for inspiration. I used YouTube to watch trailers for films relating to my idea and to gain knowledge of the different approaches to making a horror trailer. The films that I watched the trailers for; I researched them in more depth on IMDB and Wikipedia to help my trailer reviews. Three trailers that influenced me on my horror trailer were The Conjuring (2013), Insidious: Chapter 2 (2013), and Oculus (2013). In the trailer for The Conjuring (2013) there is a scene where one of the Perron daughters gets dragged off of her bed by a demon. I found this to be very effective and inspirational because it allows the audience to connect with the characters via the bad experiences they are going through.
  • 3. The cinematography used in the trailer for Insidious: Chapter 2 (2013) is effective as there were a good amount of close ups and expressionist angles to show characters emotions and express their feelings. For example when the baby walker moves by itself, we see the mother Renai looking very disturbed. In the trailer for Oculus (2013) the perfect amount of collision cutting has been used and the trailer flows perfectly from beginning to end with quicker montage sequences in exactly the right place and it plays with your mood perfectly. The trailer begins with a minor jump scare to make sure that the audience are paying attention but then calms down to establish the narrative, though still doesnt become boring which is a problem many horror films encounter. The pace then picks up once we are aware of the basic narrative. As more events start to unfold, the pace increases and by the last part of the trailer the audience is most likely on the edge of their seats with suspense. The trailer ends with a very chilling scene in which Kaylie and Tim are standing very close to the mirror, the lights flicker off and a terrifying figure emerges from the mirror. This scene lasts about 1 second which makes it much more tense and shocking to the audience. I really liked the style of cinematography and editing that these trailers use and so they created lots of inspiration for my trailer.
  • 4. During the planning and research phase, I used programs such as Microsoft Word and Publisher to write up my reviews and other analysis for the coursework as well as using Adobe Photoshop to create a mood board. In addition to all of this, I used DVDs and Blu-Rays to watch horror films in class for inspiration as well as outside of class for my film reviews. I watched Insidious (2010) on DVD as well as The Conjuring (2013). I also am a fan of horror films and so have used sites such as Netflix to watch them in my own time for pleasure but still taking mental notes to use as inspiration for my trailer.
  • 5. In the construction stage of my trailer, I used a few different types of new media. To begin with, I used Adobe Photoshop to create my magazine cover and poster for my horror trailer. I used a few different filters such as a cooling filter (that I downloaded from a copyright free site I found on YouTube) to create a chilling and gloomy effect on the image. I also used the opacity and duplicate tool for two reasons. Firstly, I used opacity to desaturate the image on my poster to give it more of a horror atmosphere, and secondly to create the ghostly reflection of Leos (Oliver Butler) face.
  • 6. For the editing of my trailer, I used Adobe Premiere Pro. I used a lot of the basic editing methods such as cutting the clips and changing the length of them, but also used more complex tools and methods such as brightness and contrast to give a more professional look to the trailer. In addition to this I used stop motion for the knife scene to make it appear to move by itself. I also used the mute tool for the clips that I didnt want to have sound and fades for the intertitles and some of the clips. The intertitles were downloaded from a copyright free text template site called Templates4AE and the template we used for our intertitles was called Shattered.
  • 8. In the evaluation stage of this product, we had a focus group screening to receive feedback for our trailer which was very useful. To do this, we had to convert our trailer to another format to be played to the class that were being recorded on a digital camera for the screening in order to maintain HD quality. This recording was then uploaded to YouTube to allow us to embed the video into posts to put onto our coursework blogs.