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Evaluation Question 3

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R
Rob Glover

The document summarizes feedback received from audiences on social media and interviews about a band's promotional package, which included a music video, digipak, and magazine advert. The feedback was generally positive, praising the video's storyline, editing, and professional quality of the products. Some constructive criticism included making the digipak less cluttered and text on it and the advert more readable. The band found the feedback insightful to improve their work.

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Evaluation Q3. What did you learn from your audience feedback?
• After completing the three products as part of our promotional package we decided to get ourselves feedback from our audience by sharing our products on social media sites including Instagram, Youtube and Facebook. We also devised a list of questions to ask a group of people regarding their thoughts on what he had produced. We then clipped the responses down and made a short video of interviews which has also now been uploaded to Youtube. On Facebook and Youtube in particular we received a number of comments, many of which were very positive with the occasional piece of constructive criticism with our video etc. being very well received on a whole. In the following slides I will be analysing what can be taken away from what has been said about our promotional package and how these recommendations could have been acted upon.
Facebook comments and feedback:
Evaluation Question 3
Feedback to our music video on Facebook: • The general feeling within the comments we received after sharing our video was very positive and almost everyone who left feedback for us had enjoyed the video. We received one particularly insightful comment that gave us both positives and improvements that could be made. In this comment it was said that the storyline was clear and effective as well as easy enough to follow which we were very pleased to hear and did multiple times from others. There had previously been doubts by some on the narrative however we feel we instead achieved what we set out to do and that the aims of the protagonist became obvious to almost our entire audience. Many of our camera shots were appreciated and there was also words said about how the note that features at the beginning and end of the video could have been better presented with a slight change in wording to ‘keep it together’ or ‘got it together’ perhaps. We concluded that Facebook was an ideal platform for our feedback and that what was said was helpful and effective for us to write about afterwards.
https://www.youtube. com/watch?v=kB_28i 48FDQ
Feedback on Youtube: • As well as posting to Facebook we also uploaded our music video to Youtube and enabled comments on there too. Although we only received two comments on here they were both very well written and contained a lot of extremely advantageous content when reflecting on our work. Both comments had no real criticisms which shows the positive impact our video has had on the consumer and a lack of bad points is not necessarily a negative as they saw it to be of an acceptable standard. There were massive compliments to our editing, matches on action and also the way the video transitioned as a whole, which is particularly to me as I did a large amount of work on the editing and was very pleased with the end product. To second what was said on Facebook, the ease of understanding of the storyline was mentioned again as well as the theme behind the narrative which was seen to be relatable particularly to those aged within our target audience. The switches made between the narrative and our self captured live performance from the band were also noticed and appreciated.
•The Audience Interviews • For our self conducted audience feedback through our interview videos we received the opinions of a number of students known to us within the class. We recorded their responses and put the footage into a simple edit with title slides to showcase the questions we had asked them. We felt this was a good idea as this was an immediate response to our promotional package which we had shown them only a number of minutes before filming began. We asked them four questions which were: • What are your general thoughts on the promotional package? • What are your thoughts on the music video and the storyline within it? • Do you think that the 3 products compliment each other well? • And lastly, what if anything would you improve?
Feedback on our Digipak: • We received both positive and negative or constructive feedback when our interviewees spoke about our digipak. Instead of posing a question that focused on the digipak specifically we wanted them to talk about the promotional package as a whole. Perhaps the biggest praises concerning our digipak were to do with the fonts we used and also in the most part the colour scheme which was consistent throughout. We took a lot from this as we had spent time working on a colour scheme to build the band identity around and for them to become recognised by. It was also said that our products had a feeling of professionalism to them and fitted well within our intended genre along with being the sort of thing our fellow students would recognise on shelves in retail with potential for purchase. The contrast in dark to light within our video and our digipak and magazine advert was also noticed and described as effective upon second viewing. • In terms of any constructive pieces of criticism surrounding the digipak we received a couple of slight queries, firstly that there was maybe a little too much on the digipak and that it could have been made to be more minimalistic and therefore slightly easier to interpret especially from a distance. This comment has really emphasised how more is not always better and this case is no different. We tried to use variations of our similar live performance images throughout to build consistency however some of them became over done and almost psychedelic. Another argument we received was that on occasions some of the text and particularly the colours of the strokes we used on our font were sometimes difficult to read and maybe not as simple as they could have and should have been. This is a fair observation and we realise that we should have paid more attention to this as a convention with our fonts needing to be more bold and better suited to the background colours too on occasions.
Feedback on our Magazine Advert: • Lastly we asked our interviewees to comment on our magazine advert and again just like for the digipak the majority of our feedback was very positive. Unlike sometimes with our digipak our magazine advert was described as bold and to an extent in your face (particularly with the date and band name) in terms of being easily read and the key information on the advert being obvious and where your attention is first led to. As well as this the connection between the life performance in the video and the images used for the advert were given high praise and they felt that it helped bring the three products together to avoid them feeling distant or dissimilar from each other. This was extremely encouraging for us to here as they felt the three products suited the brand identity that we had wanted from the start. The magazine advert maybe didn’t however have as lasting impression on the consumer as we had hoped. • The one real negative we were given was the potential to brighten up the advert due to it being darker than much of the video. When this was said there was no definite justification although it would have possibly made things stand out more. However we think we did this through our use of the vibrant yellow text over the red and black body of the advert but perhaps this contrast to push our titles and headers was not as obvious as we thought.

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Evaluation Question 3

  • 1. Evaluation Q3. What did you learn from your audience feedback?
  • 2. • After completing the three products as part of our promotional package we decided to get ourselves feedback from our audience by sharing our products on social media sites including Instagram, Youtube and Facebook. We also devised a list of questions to ask a group of people regarding their thoughts on what he had produced. We then clipped the responses down and made a short video of interviews which has also now been uploaded to Youtube. On Facebook and Youtube in particular we received a number of comments, many of which were very positive with the occasional piece of constructive criticism with our video etc. being very well received on a whole. In the following slides I will be analysing what can be taken away from what has been said about our promotional package and how these recommendations could have been acted upon.
  • 5. Feedback to our music video on Facebook: • The general feeling within the comments we received after sharing our video was very positive and almost everyone who left feedback for us had enjoyed the video. We received one particularly insightful comment that gave us both positives and improvements that could be made. In this comment it was said that the storyline was clear and effective as well as easy enough to follow which we were very pleased to hear and did multiple times from others. There had previously been doubts by some on the narrative however we feel we instead achieved what we set out to do and that the aims of the protagonist became obvious to almost our entire audience. Many of our camera shots were appreciated and there was also words said about how the note that features at the beginning and end of the video could have been better presented with a slight change in wording to ‘keep it together’ or ‘got it together’ perhaps. We concluded that Facebook was an ideal platform for our feedback and that what was said was helpful and effective for us to write about afterwards.
  • 7. Feedback on Youtube: • As well as posting to Facebook we also uploaded our music video to Youtube and enabled comments on there too. Although we only received two comments on here they were both very well written and contained a lot of extremely advantageous content when reflecting on our work. Both comments had no real criticisms which shows the positive impact our video has had on the consumer and a lack of bad points is not necessarily a negative as they saw it to be of an acceptable standard. There were massive compliments to our editing, matches on action and also the way the video transitioned as a whole, which is particularly to me as I did a large amount of work on the editing and was very pleased with the end product. To second what was said on Facebook, the ease of understanding of the storyline was mentioned again as well as the theme behind the narrative which was seen to be relatable particularly to those aged within our target audience. The switches made between the narrative and our self captured live performance from the band were also noticed and appreciated.
  • 8. •The Audience Interviews • For our self conducted audience feedback through our interview videos we received the opinions of a number of students known to us within the class. We recorded their responses and put the footage into a simple edit with title slides to showcase the questions we had asked them. We felt this was a good idea as this was an immediate response to our promotional package which we had shown them only a number of minutes before filming began. We asked them four questions which were: • What are your general thoughts on the promotional package? • What are your thoughts on the music video and the storyline within it? • Do you think that the 3 products compliment each other well? • And lastly, what if anything would you improve?
  • 9. Feedback on our Digipak: • We received both positive and negative or constructive feedback when our interviewees spoke about our digipak. Instead of posing a question that focused on the digipak specifically we wanted them to talk about the promotional package as a whole. Perhaps the biggest praises concerning our digipak were to do with the fonts we used and also in the most part the colour scheme which was consistent throughout. We took a lot from this as we had spent time working on a colour scheme to build the band identity around and for them to become recognised by. It was also said that our products had a feeling of professionalism to them and fitted well within our intended genre along with being the sort of thing our fellow students would recognise on shelves in retail with potential for purchase. The contrast in dark to light within our video and our digipak and magazine advert was also noticed and described as effective upon second viewing. • In terms of any constructive pieces of criticism surrounding the digipak we received a couple of slight queries, firstly that there was maybe a little too much on the digipak and that it could have been made to be more minimalistic and therefore slightly easier to interpret especially from a distance. This comment has really emphasised how more is not always better and this case is no different. We tried to use variations of our similar live performance images throughout to build consistency however some of them became over done and almost psychedelic. Another argument we received was that on occasions some of the text and particularly the colours of the strokes we used on our font were sometimes difficult to read and maybe not as simple as they could have and should have been. This is a fair observation and we realise that we should have paid more attention to this as a convention with our fonts needing to be more bold and better suited to the background colours too on occasions.
  • 10. Feedback on our Magazine Advert: • Lastly we asked our interviewees to comment on our magazine advert and again just like for the digipak the majority of our feedback was very positive. Unlike sometimes with our digipak our magazine advert was described as bold and to an extent in your face (particularly with the date and band name) in terms of being easily read and the key information on the advert being obvious and where your attention is first led to. As well as this the connection between the life performance in the video and the images used for the advert were given high praise and they felt that it helped bring the three products together to avoid them feeling distant or dissimilar from each other. This was extremely encouraging for us to here as they felt the three products suited the brand identity that we had wanted from the start. The magazine advert maybe didn’t however have as lasting impression on the consumer as we had hoped. • The one real negative we were given was the potential to brighten up the advert due to it being darker than much of the video. When this was said there was no definite justification although it would have possibly made things stand out more. However we think we did this through our use of the vibrant yellow text over the red and black body of the advert but perhaps this contrast to push our titles and headers was not as obvious as we thought.