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Evaluation target audience

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Nathan Warnes

This document profiles four different worship leaders - a contemporary, traditional, gospel, and youth leader - providing their name, age, musical style, tastes, instrument, fashion sense, and shopping preferences. It concludes that topics that would appeal to all four worship leaders include the latest musical trends to stay relevant, theological topics, and performance advice to continually refine their bands.

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Target Audience Evaluation
Contemporary Worship leader Name: Jeremy Riddle Age: mid 30s Musical style: Ambient Contemporary Worship Musical Taste: Coldplay, U2 Instrument: Guitar Fashion: Very up-to-date Shopping: Brands
Traditional Worship leader Name: Don Moen Age: mid 60s Musical style: pop ballad worship Musical Taste: ABBA, Instrument: piano Fashion: not interested Shopping: not interested
Gospel Worship leader Name: Israel Houghton Age: mid 50s Musical style: Contemporary Gospel Musical Taste: Gospel, Synth pop. Instrument: E.Guitar & Piano Fashion: Up-to-date Shopping: Brands
Youth Worship leader Name: Alex Tompkins Age: early 20s Musical style: rock worship Musical Taste: Alt rock Instrument: E.Guitar Fashion: Alternative but Up-to-date Shopping: Brands
What would appeal to all of these? Musical trends - A key part of worship is being relevant to society, so the latest trends in music would help a worship leader decide on their band sound. Theology - a staple of all things church, so Worship leaders would always want more. Performance Advice Worship leaders are always refining a band, so handy tips and tricks are like clickbait to them.

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Evaluation target audience

  • 2. Contemporary Worship leader Name: Jeremy Riddle Age: mid 30s Musical style: Ambient Contemporary Worship Musical Taste: Coldplay, U2 Instrument: Guitar Fashion: Very up-to-date Shopping: Brands
  • 3. Traditional Worship leader Name: Don Moen Age: mid 60s Musical style: pop ballad worship Musical Taste: ABBA, Instrument: piano Fashion: not interested Shopping: not interested
  • 4. Gospel Worship leader Name: Israel Houghton Age: mid 50s Musical style: Contemporary Gospel Musical Taste: Gospel, Synth pop. Instrument: E.Guitar & Piano Fashion: Up-to-date Shopping: Brands
  • 5. Youth Worship leader Name: Alex Tompkins Age: early 20s Musical style: rock worship Musical Taste: Alt rock Instrument: E.Guitar Fashion: Alternative but Up-to-date Shopping: Brands
  • 6. What would appeal to all of these? Musical trends - A key part of worship is being relevant to society, so the latest trends in music would help a worship leader decide on their band sound. Theology - a staple of all things church, so Worship leaders would always want more. Performance Advice Worship leaders are always refining a band, so handy tips and tricks are like clickbait to them.